Hapgood, David (author) and Millikan, Max F. (author)
Format:
Book
Publication Date:
1967
Published:
International: Little, Brown and Company, Boston, Massachusetts.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28613
Notes:
178 pages., Includes strong encouragement for two-way communication between farmer and bureaucracy rather than the prevailing on-way, top-down approach that prevails. Also includes a chart classifying the factors that affect agricultural developmen, including cultural, motivational and knowledge factors. (p. 15)