Barkley, Andrew (author) and Barkkley, Paul W. (author)
Format:
Book
Publication Date:
2015
Published:
USA: Routledge, Taylor and Francis Group, London and New York.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 154 Document Number: D07071
Notes:
196 pages., "In an information-based economy...the only source of prosperity is providing consumers with what they desire." Authors conclude that the flow of information from consumers to producers may be more important than providing consumers with knowledge about agriculture.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20704
Notes:
132 pages, Includes an historical overview of diffusion research from the 1940s to the 1970s, plus a discussion of recent trends and prospects for the future.
Watson, J.A. Scott (author) and Hobbs, May Elliot (author)
Format:
Book
Publication Date:
1937
Published:
UK: Selwyn and Blount, Paternoster House, London.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25141
Notes:
287 pages., Chapter 10, The Press and the Pilgrims," describes the role of the agricultural press in the United Kingdom during the 1800s into the early 1900s and introduces some prominent agricultural writers/journalists of that period. Among them: Arthur Young, five Macdonalds (William, James, Alexander, Charles, Sandy), Archibald MacNeilage, John Chalmers Morton, James Caird, Philip Pusey, Rider Haggard, A.D. Hall.
