Carnegie, Dale and Associates (author) and Cole, Brent (author)
Format:
Book
Publication Date:
2012
Published:
USA: Simon and Schuster Paperbacks, New York, New York.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D10001
Notes:
245 pages., Adapted from an earlier bestseller by Dale Carnegie. Includes a brief agriculture-related example on pages 161-162, with a citation cited on page 241.
Paul, Rolland (author), Garner, J. Marvin (author), and Sweet, Orville K. (author)
Format:
Book
Publication Date:
1991
Published:
USA: Lowell Press, Inc., Kansas City, Missouri
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16624
Notes:
197 pages., Communications aspects include information about "The Nitrite Fiasco" and advertising campaigns such as "The Lean Theme" and "Pork - the Other White Meat."