International: Food and Agriculture Organization (FAO) of the United Nations, Rome, Italy.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 126 Document Number: C18370
Notes:
Burton Swanson Collection, 214 pages, Describes and summarizes FAO's experiences in developing and applying an extension method that is strategically planned, needs-based, participatory and problem-solving oriented. Encourages systematic, interactive and holistic processes for extension planning, field implementation and management. Case studies involve rodent control campaigns (Bangladesh, Malaysia and Thailand), integrated weed management (Malaysia) and maize production by small farmers (Zambia).
Paul, Rolland (author), Garner, J. Marvin (author), and Sweet, Orville K. (author)
Format:
Book
Publication Date:
1991
Published:
USA: Lowell Press, Inc., Kansas City, Missouri
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16624
Notes:
197 pages., Communications aspects include information about "The Nitrite Fiasco" and advertising campaigns such as "The Lean Theme" and "Pork - the Other White Meat."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22018
Notes:
Eighth edition. 418 pages, Includes brief case reports about communications involving mad cow disease (bovine spongiform encephalopathy, or BSE), animal rights protests against fur farms, and opposition to genetically modified food.
