Format: Book / Publication Year: 2007 / Subject Term: marketing communication

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Curtin, Patricia A. (author) and Gaither, T. Kenn (author)
Format:: Book
Publication Date:: 2007
Published:: International: Sage Publications, Thousand Oaks, California.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28073
Notes:: 304 pages., Includes a case report about how Kentucky Fried Chicken (KFC) is positioniong itself in China, Malaysia, India and the rest of Asia. Also refers to appeals used by the People for Ethical Treatment of Animals (PETA).

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Curtin, Tom (author)
Format:: Book
Publication Date:: 2007
Published:: International: Palgrave Macmillan, Hampshire, England.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26732
Notes:: Second edition. 208 pages., Examines how companies can successfully manage controversial projects that have an impact on the environment.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Wansink, Brian (author)
Format:: Book
Publication Date:: 2007
Published:: USA: University of Illinois Press, Urbana.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25956
Notes:: 206 pages.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Grote, Ulrike (author), Basu, Arnab K. (author), and Chau, Nancy H. (author)
Format:: Book
Publication Date:: 2007
Published:: International: Physica-Verlag, Heidelberg, Germany.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26726
Notes:: 241 pages., Papers presented at an international conference, "The role of labeling in the governance of global trade: the developing economy perspective," Bonn, Germany, March 18-19, 2005.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Grote, Ulrike (author), Basu, Arnab K. (author), and Chau, Nancy H. (author)
Format:: Book
Publication Date:: 2007
Published:: International: Physica-Verlag Heidelberg, New York.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26048
Notes:: 241 pages

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Friend, Cecilia (author) and Singer, Jane B. (author)
Format:: Book
Publication Date:: 2007
Published:: USA: M.E. Sharpe, Inc., Armonk, New York.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C37030
Notes:: 245 pages., Includes (page 125) a brief mention of an ethics issue arising from a blogging project connected with marketing a new "Raging Cow" milk drink.

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