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    1. International public relations: negotiating culture, identity and power

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Curtin, Patricia A. (author) and Gaither, T. Kenn (author)
    Format:
    Book
    Publication Date:
    2007
    Published:
    International: Sage Publications, Thousand Oaks, California.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28073
    Notes:
    304 pages., Includes a case report about how Kentucky Fried Chicken (KFC) is positioniong itself in China, Malaysia, India and the rest of Asia. Also refers to appeals used by the People for Ethical Treatment of Animals (PETA).

    3. New Frontiers in environmental and social labeling

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Grote, Ulrike (author), Basu, Arnab K. (author), and Chau, Nancy H. (author)
    Format:
    Book
    Publication Date:
    2007
    Published:
    International: Physica-Verlag, Heidelberg, Germany.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26726
    Notes:
    241 pages., Papers presented at an international conference, "The role of labeling in the governance of global trade: the developing economy perspective," Bonn, Germany, March 18-19, 2005.