USA: Nova Science Publishers, Inc., New York, New York.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D02153
Notes:
205 pages., Examines the contradictory cultural forces and value systems of rural and industrial communications. Offers a prospective model at the intersections between agriculture and professional communication in the form of a hybrid communication, "documents of coordination," designed to "go between minds, creating meanings and accommodating novelties to existing sets of beliefs and social institutions." Uses an extension project as a case analysis.
Murdock, Graham (author), Rowe, Gene (author), Pidgeon, Nick (author), Horlick-Jones, Tom (author), Walls, John (author), Poortinga, Wouter (author), and O'Riordan, Tim (author)
Format:
Book
Publication Date:
2007
Published:
United Kingdom: Routledge, Abingdon, Oxon, England.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26047