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    Start Over Format Article Subject Term marketing communication Subject Term social media

    2. Bloggers beware: corporate image can soar or plummet in blogosphere

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    W.P. Carey School of Business (author / Arizona State University)
    Format:
    Article
    Publication Date:
    2005-11-23
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 182 Document Number: C37054
    Notes:
    Via online. 3 pages., Includes case example of an unsuccessful blog used to introduce a new milk-flavored drink.

    5. NAMA [National Agri-Marketing Association] social networking session

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Brazeal, David (author)
    Format:
    Article
    Publication Date:
    2009-04-19
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: D06702
    Notes:
    Online via JournaMarketing.com. Article summarizes discussion at the Agri-Marketing Conference, Atlanta, Georgia, April 17, 2009. 3 pages.

    6. RT#FF@DM wot u talkin bout? Social media in agriculture

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    McKillop, Bob (author) and Australian Institute of Agricultural Science and Technology, Curtin, ACT.
    Format:
    Article
    Publication Date:
    2011-06-23
    Published:
    Australia
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 182 Document Number: C36920
    Notes:
    Posted at http://www.aiast.com.au/index.php?menu=about_us&amp;action=state_committee_news, 3 pages., Report of a seminar that included principles and case examples.

    7. Short case history: how new social media can get out of control

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    McMahon, Kate (author)
    Format:
    Article
    Publication Date:
    2009-08-26
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 173 Document Number: C29260
    Notes:
    MorningNewBeat.com via AgriMarketing update. 2 pages., Executive of Whole Foods has stirred "a firestorm of controversy with an op-ed piece on health care reform."