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Start Over Format Article Publication Year 2001 Subject Term campaign planning

1. Activists take broad approach to bring down biotech industry: communications and PR lessons for business

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Irvine, Ross S. (author)
Format:: Article
Publication Date:: 2001-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 119 Document Number: C13562
Notes:: 3 p.

2. An activist makes 15 suggestions for successful campaigns. Or, what PR folks can learn from Detroit

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Irvine, Ross S. (author)
Format:: Article
Publication Date:: 2001-08
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 119 Document Number: C13561
Notes:: 6 p.

3. Brands under glass: agencies spell out how testing brands before campaign concepts nets better ads

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Coakley, Debbie (author)
Format:: Article
Publication Date:: 2001-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14013
Journal Title:: Agri Marketing
Journal Title Details:: 39(10) : 38-39

4. Food industry seeks funding to discredit biotech industry: small budget takes on entire industry

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Irvine, Ross S. (author)
Format:: Article
Publication Date:: 2001-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 119 Document Number: C13563
Notes:: 3 p.