Brands under glass: agencies spell out how testing brands before campaign concepts nets better ads

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Coakley, Debbie (author)
    Format:
    Article
    Publication Date:
    2001-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14013
    Journal Title:
    Agri Marketing
    Journal Title Details:
    39(10) : 38-39
    Subject Term:
    advertising, audience research, campaign planning, campaigns, communication research, and product promotion

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