Format: Article / Publication Year: 1924 / Subject Term: marketing communication

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Agricultural Publishers Association, Chicago, Illinois.
Format:: Article
Publication Date:: 1924-04-09
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24868
Notes:: Special Bulletin No. 19. 1 page., "Hammering the other fellow gets no where and sometimes imperils the account."

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Hayden, Victor F. (author / Executive Secretary, Agricultural Publishers Association) and Agricultural Publishers Association, Chicago, Illinois.
Format:: Article
Publication Date:: 1924-10-08
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24892
Notes:: Special Bulletin No. 69. 3 pages., Reports 1923 lineage data from 50 farm papers and 28 magazines. Chart shows advertising lineage for each of 24 leading sources of farm paper advertising. These categories provided advertising revenue that totaled $12,070,000. Pie charts also show farm paper space as a share of total advertising in 9 categories (e.g., passenger cars, building materials).

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Agricultural Publishers Association, Chicago, Illinois.
Format:: Article
Publication Date:: 1924-11-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24890
Notes:: Special Bulletin No. 79. 2 pages., APA members consider when it is appropriate to use the term "free" in advertisements.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Hayden, Victor F. (author / Executive Secretary, Agricultural Publishers Association) and Agricultural Publishers Association, Chicago, Illinois.
Format:: Article
Publication Date:: 1924-06-14
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24863
Notes:: Special Bulletin No. 39, 3 pages.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Agricultural Publishers Association, Chicago, Illinois.
Format:: Article
Publication Date:: 1924-09-09
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24894
Notes:: Special Bulletin No. 59. 3 pages., APA replies to question from an advertising agency about the relative merits of using state or national farm papers - or using newspapers in various trading centers.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Agricultural Publishers Association, Chicago, Illinois.
Format:: Article
Publication Date:: 1924-01-12
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24861
Notes:: Bulletin No. 2, page 2., Percentage of advertising agencies that use farm papers for their clients has risen from 60.7% in 1922 to 71.3% in 1924.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Meredith, E.T. (author) and Agricultural Publishers Association, Chicago, Illinois.
Format:: Article
Publication Date:: 1924-10-30
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24891
Notes:: Special Bulletin No. 77. 4 pages.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Agricultural Publishers Association, Chicago, Illinois.
Format:: Article
Publication Date:: 1924-07-12
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24895
Notes:: Special Bulletin No. 45. 1 page.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Hayden, Victor F. (author / Executive Secretary, Agricultural Publishers Association) and Agricultural Publishers Association, Chicago, Illinois.
Format:: Article
Publication Date:: 1924-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24887
Notes:: Reprinted from Mail Order Advertising, May 1924. 2 pages.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Agricultural Publishers Association, Chicago, Illinois.
Format:: Article
Publication Date:: 1924-01-19
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24860
Notes:: Bulletin No. 3, page 3., Advertisement in the Washington Farmer and Oregon Farmer is said to be the largest single advertisement ever placed in an agricultural publication on the Pacific Coast, and among the largest in the entire country.

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