16 pages., via online journal., Case study examined the efforts of a rural hyperlocal outlet to adapt community traditions as engagement interventions by reimagining "society columns" as community contributors -- and using "liars tables" as listening circles. Findings show promising signs by making the processes of journalism more participatory, allowing residents to represent and share their own stories and cover a wider range of stories that are not exclusively negative. The "liars table" concept "has a steeper road ahead."
19 pages., via online journal., Vegetable farming is the main source of livelihood for smallholder farmers in Eswatini. However, the production and marketing challenges they faced inhibits the farmers from benefiting fully, which calls for relational transactions to enhance exchange efficiency. Therefore, this study aims to determine the nature of relationship constructs between vegetable farmers selling to formal and informal channels. Data elicited from 170 farmers were analysed using factor analysis, multiple regression analysis and discriminant analysis. Results revealed that farmers derived satisfaction from the price offered and communication, while trust was derived from satisfaction, communication and duration of the relationship, and commitment was derived from trust in both channels. The discriminant analysis results revealed that there is statistical significant difference between the channels. Farmers supplying formal markets perceived levels of satisfaction, trust, and commitment better than those supplying informal markets. The results also indicated that satisfaction and trust were the best predictors of the nature of the relationships. The lack of written contracts and low produce quantity purchased by the formal markets contributes to the low-level establishment of the farmer-buyer relationships. Therefore, coordinated supply chains and supplier-development approaches are necessary to complement the logistical requirements associated with fresh produce and to create mutual benefits.
Online via subscription. 2 pages., Introduction to the Farm Journal Foundation's America's Conservation Ag Movement, "a diverse conservation - and sustainability-focused public-private partnership."
Online from publisher. 3 pages., The chief merchandising office of a New-York-City-based online grocer, FreshDirect, describes methods used for successful online food shopping experiences for prospects and continuing customers. He observes that more than 30 percent of the grocer's customers shop exclusively from their "re-shop" baskets. However, he explains ways used to give customers reasons to branch out from their normal baskets.
17 pages., via online journal article, The Sustainable Forestry and African American Land Retention
Program (SFLR) was launched in 2012 to increase adoption of sustainable forestry practices among African American landowners in
the southeastern United States to prevent land loss, increase forest
health, and build economic assets. One of its main goals was to
build communication networks through which African American
landowners could obtain and share information about forestry practices and landowner assistance programs independent of public agencies. To measure and examine the growth of these communication
networks over a three-year period (2014-2017), we conducted 87
interviews with landowners (24 of whom were interviewed multiple
times), SFLR personnel, and Federal and State staff members in
North Carolina. We used complementary methods of data gathering
and analysis, including social network analysis and qualitative analysis. Our results showed expanding communication networks will be
sustained independently of the program over time, although there is
still a heavy reliance on program personnel.
3 pages., Describes how he and his associates at Radio Oklahoma Network are adjusting their farm reporting activities during restrictions caused by the current COVID-19 pandemic.
Via online issue obtained from aginfo@farmjournal.com. 3 pages., Author reports on efforts for closer integration among the cow-calf, stocker, and feeding sectors of the beef industry. The article describes efforts of feedlot veterinarians affiliated with the Production Animal Consultation (PAC) to develop a plan to share data, experiences, ideas, and outcomes. "PAC now has 35 veterinary members in 14 states and two international countries, along with staff to assist in information technology, data collection, research and communications."
USA: International Food Information Council Foundation, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 30 Document Number: D10555
Notes:
3 pages., via website, International Food Information Council Foundation., Topics like sustainability, plant-based diets and clean eating seem to permeate news about food, but it turns out they’re not just buzzwords or “flavors of the week.” IFIC Foundation’s 2019 Food and Health Survey shows genuine and growing interest in these and other trends.
