17 pages., Analysis revealed that the United Sorghum Checkoff Program (USCP) promotion programs, 1975-76 to 2015-16, resulted in a 4% increase in the sales value of sorghum for food and industrial uses and a 1% increase in total sorghum farm revenue. The farm-level benefit-cost ratio was estimated at between 5.8 and 7.1 in terms of producer profit per dollar spent on promotion.
VanSickle, John J. (author) and Zhang, Fangyi (author)
Format:
Research report
Publication Date:
2019-01-14
Published:
USA: Food and Resource Economics Department, Institute of Food and Animal Sciences, University of Florida, Gainesville.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10414
Notes:
25 pages., Results suggest that education and promotion activities yield positive returns to the Florida tomato industry, much from shifting demand away from imported tomatoes to U.S. grown tomatoes.
Online via AgEconSearch., Authors evaluated the impact of varietal awareness and nutrition knowledge on their adoption of biofortified crop varieties. Findings suggested that farmers who had knowledge of the nutritional attributes of a specific variety of beans were more likely to adopt them.