9 pages., Through in-depth interviews with farmers having an existing relationship with extension advisors, researchers explored the processes of of advisory relationship building, maintenance, and the nature of commitment to an advisor. Findings identified six guidelines associated with increasing commitment to an advisory relationship.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12528
Notes:
2 pages, The objective of this study was to assess the possibility of mobile phone use by vegetable farmers for dissemination of agricultural extension services in the South Gezira Locality. Descriptive approach was used and 280 farmers are selected from 1025 farmers in South Gezira Locality. A close ended questionnaire was constructed to collect primary data from 280 vegetable farmers in three units in the South Gezira Locality in April 2019. The collected data were coded, fed to computer and statistically analyzed using SPSS to show frequency distribution and chi-square to test the postulated hypotheses. Results showed that the majority of respondents (92.2%) were males, middle in age and literate, 70% of the farmers had an experience in the cultivation of vegetables more than ten years. The majority of respondents possess normal and smart mobile phones 81% of the farmers had an experience in the use of mobile phones, 81% used mobile phone for both social contact and collection of information. About 53.1% of the respondents used mobile phone for access of the internet. Chi-square test showed a significant association between having a mobile phone, mobile type, use of a mobile and benefits obtained from using a mobile and some personal characteristics of respondents. From this study, it can be concluded that it was possible to use mobile phone in the delivery of agricultural extension services to vegetable farmers in South Gezira Locality. The study recommended that farmers families should be encouraged to use mobile phones by supporting them financially and materially by governments and private sector. More awareness and training of both farmers and extension agents on the effective and efficient use of mobile phone facilities are recommended.
USA: Extension Service, U.S. Department of Agriculture, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08944
Notes:
Page 2 in Lucinda Crile, Findings from studies of bulletins, news stories, and circular letters. Extension Service Circular 488. Revision of Extension Service Circular 461, which it supersedes. May 1953. 24 pages. Brief description of an agricultural extension study at the University of Massachusetts, Amherst. N.D. 8 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 192 Document Number: D03128
Notes:
6 pages., Author points to ignorance as the worst of all evils. Emphasizes the role of extension and communication in developing agriculture in Pakistan.
19 pages, A Small Farm Resource Center (SFRC) is an informal in-situ extension model used for testing promising agricultural and rural livelihoods options on a physical central site, with some measure of extension methodology. There is a need to evaluate SFRCs as research-extension models operating outside of formal government extension and advisory services. Seven SFRCs located in Southeast Asia were studied to classify extension methodologies adopted by those centers, evaluate extension efficacy, and to provide recommendations for amplifying their services. On average in 2013, SFRCs were 21.1 years old, covered 24.2 ha, cost 242,000 USD to establish and had a yearly operating cost of 28,500 USD. The work of the seven SFRCs could be classified into five predominant extension methodologies: on-site and off-site demonstrations, on-site and off-site trainings, and off-site extension outreach. Most of the SFRCs utilized combinations of these and tailored their methods to the particular context. Besides agricultural production, SFRCs also offered socio-cultural and socio-economic assistance, owing to a cycle of extension knowledge refinement. SFRCS were re-engaged in 2021 and all 7 were still operational, and the majority provided the same number or more services (57%) as in 2013, utilized the same amount of space (71%), and were perceived to have the same or more efficacy (71%) even in the face of decreasing or stagnating funding (71%) due to the COVID-19 pandemic. Overall, SFRCs continue to be used successfully throughout Southeast Asia and provide cost-effective and needs-based extension and advisory services to underserved populations outside of formal extension services.
12 pages, Smallholder farms are complex systems, constantly adapting to context and rely on local, place-based knowledges. The vital role of local knowledge in smallholder farming systems has seen attempts throughout low- and middle-income countries to entwine local knowledge with scientific knowledge to improve outcomes from agricultural extension. Using a systematic review and exploratory meta-synthesis of selected literature, this research explored the use of local knowledge in agricultural extension. The synthesis found local knowledge plays a vital role in the adoption of new technologies or practices because as the dominant form of knowledge in communities they give learners confidence and they provide a context upon which new information can be introduced. However, effective use of local knowledge requires a realistic perspective which recognises that some combination of local and scientific knowledge, developed in a participatory process, will likely result in extension delivering greater outcomes to farmers.
5 pages, Social media usage has precipitated changes in Cooperative Extension’s delivery of programs to amplify involvement with selected audiences and it is important that we craft relevant content for a variety of audiences. Current research tells us that social media and related content can enrich education and can create broader audiences for programming. Resources like blogs, podcasts, and geofilters have shown to be received positively by a wide range of audiences and have created greater rates of engagement.
Yet, one platform that has received limited attention is TikTok, perhaps due to TikTok’s mixed reviews in educational systems. With current trends showing that 48% of 18-29 year olds are using the app, we believe that TikTok has great potential for connecting audiences with research-based information and engaging previously unreached communities.
7 pages, The study was carried out to investigate the use of New media for communication among extension agents and farmers in Oyo State, Nigeria. Forty Extension agents and eighty farmers were randomly selected. Data collected were subjected to descriptive analysis using frequencies and percentage. Majority of extension agents (90.0%) were aware of Social Media. Farmers (97.5%) were aware of Agricultural websites. Extension agents (85.0%) have access to Agricultural Blogs, farmers (87.5%) have access Agricultural Websites. Extension agents also have high access (75.0%) to New media and farmers have high access (67.5%) to New media. Majority of Extension agents in the study area have a benefit derived from the use of New media as to enhance their job commitments. Farmers have the benefits derived from the use of New media as it saves time and money. Majority of Extension agents in the study area used new media to source for information on farmers’ livelihood and possible ways of improving their living standards. Extension agents (55%) and also farmers (60.0%) have high level of use of new media. It is recommended that Extension agencies should organize in-service training for the staff on skill acquisition and importance of New media use in sourcing and disseminating innovation and also the Nigerian government should address the problem of using the New media in agricultural and rural development via focusing on providing broadband connectivity and a content centric development approach particularly in the rural areas.
21 pgs., CTs (Communications technologies) have revolutionized agricultural information services at every level in the agricultural sector, thus impacting rural development and catalysing poverty alleviation strategies. This has largely been the case with small-scale farmers in rural areas in developing countries where mobile technologies have penetrated more than most other ICT tools. However, in some of the farming environments, mobile phone use is largely driven by agricultural extension workers. This paper seeks to examine the way mobile phones are used for information access in situations where agricultural extension workers are a critical intermediary in the agricultural information services. Interviews were conducted with 10 randomly selected farmers who were part of the Dzindi irrigation scheme. The findings were that from the variety of information available to the farmers the most important source was the extension officer. The extension officer and the radio were indicated to be the most reliable independent sources of information. The other sources, such as the radio, family members, and friends, suppliers of chemicals, books and magazines, were only considered reliable if the information could be verified or vouched for by the extension officer. Increasing the information handling skills of extension officers, training of farmers to use smart features of their phones and promoting the usual face-to-face communication use of conventional methods, which is what usually gives rise to the mediation of mobile phones, were recommended.
