Key social processes sustaining the farmer/advisor relationship

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kuehne, Geoff (author), Nettle, Ruth (author), and Llewellyn, Rick (author)
    Format:
    Journal article
    Publication Date:
    2019
    URL:
    http://www.apen.org.au/rural-extension-and-innovation-systems-journal
    Published:
    Australia
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D11654
    Journal Title:
    Rural Extension and Innovation Systems Journal
    Journal Title Details:
    15(1) : 20-29
    Subject Term:
    extension, extension agents, extension communication, extension methods, farmers, interpersonal communication, social factors, extension workers, Australia (Oceania), relationships, advisers, and relationship management
    Notes:
    9 pages., Through in-depth interviews with farmers having an existing relationship with extension advisors, researchers explored the processes of of advisory relationship building, maintenance, and the nature of commitment to an advisor. Findings identified six guidelines associated with increasing commitment to an advisory relationship.

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