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2. Antibiotics issue may impact meatless movement
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Fleck, Terry (author)
- Format:
- Research summary
- Publication Date:
- 2019-03-18
- Published:
- USA: Center for Food Integrity, Gladstone, Missouri.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10279
- Notes:
- 2 pages.
3. Charleston|Orwig releases results of study: "consumers' opinion of COVID's impact on food"
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Research summary
- Publication Date:
- 2020-08-31
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11754
- Notes:
- Online from AgriMarketing Weekly. 3 pages, Highlights from a national survey representing all age groups of U.S. consumers. Nearly one-half said they were concerned or extremely concerned about the safety and reliability of the food chain as a result of the coronavirus pandemic.
4. Consumer acceptance of gene-edited food products in China
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Ortega, David L. (author), Lin, Wen (author), and Ward, Patrick S. (author)
- Format:
- Journal article
- Publication Date:
- 2022-01-04
- Published:
- United States: Elsevier
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12558
- Journal Title:
- Food Quality and Preference
- Journal Title Details:
- Vol. 95
- Notes:
- 10 pages, Biotechnology use in food production has been a polarizing topic that has encountered resistance from some consumers. The discovery of genome editing biotechnology, in which no foreign genetic material is introduced into the host organism while making accurate and efficient changes in genomes, has the potential to revolutionize food biotechnology in a more socially acceptable and less polarizing fashion. The success and adoption of gene-edited foods, however, ultimately depends on consumer acceptance. This study reports the results of a geographically disperse Chinese consumer acceptance study (n = 835) in which individuals evaluated rice and pork products that were bio-engineered to address two significant hazards that have recently garnered international attention: cadmium contamination in rice and African swine fever. We explore the role that food technology neophobia has on consumer acceptance and assess how information on the differences between transgenic and gene editing technologies affects consumer preferences. While averse to the use of biotechnology in food products, consumers were considerably more accepting of products that have undergone genome editing rather than transgenic modification. We find differential impacts of information provision on preferences between pork and rice products and on preferences for product provenance. Our analysis indicates that a reduction in consumers’ fear of novel food technologies can substantially increase consumer valuation and market acceptance of bioengineered food products and reinforces the need to consider attitudes in measuring acceptance of novel food products.
5. Consumer expectations high for sustainability
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Karst, Tom (author)
- Format:
- Research summary
- Publication Date:
- 2020-12-17
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D11995
- Journal Title:
- Packer
- Notes:
- Online via subscription. 5 pages., Review of results of survey research among U.S. consumers by Aimpoint Research for The Packer.
6. Consumer perception toward “superfoods”: a segmentation study
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Franco Lucas, Bárbara (author), Götze, Franziska (author), Alberto Vieira Costa, Jorge (author), and Brunner, Thomas A. (author)
- Format:
- Journal Article
- Publication Date:
- 2022-03-04
- Published:
- United States: Routledge (Taylor & Francis Group)
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12585
- Journal Title:
- JOURNAL OF INTERNATIONAL FOOD & AGRIBUSINESS MARKETING
- Journal Title Details:
- Online
- Notes:
- 20pgs, This study aimed to better understand consumers’ perceptions toward superfoods, to reveal segments of consumers, and to describe their behavioral patterns and sociodemographic characteristics. Data were collected from a mail survey (n = 423). Consumer segmentation revealed six segments. The “superfoodies” (13%) showed a more positive attitude toward superfoods, believing in their health and sustainable benefits. Adventurous consumers (16%) showed less knowledge on superfoods, despite that, they believe in the benefits of those foods after receiving some information during the survey. Involved consumers (13%) presented high nutritional knowledge and believe in the future of superfoods. Indifferent consumers (23%) appear to have a neutral attitude toward superfoods. Skeptical consumers (21%) and rejectors (15%) seem to be more conservative and less interested and unconvinced about the benefits of consuming superfoods. These results help guide those producing, marketing, and selling superfoods, and serve as a basis to develop strategies for different target groups.
7. Consumer trends and attitudes to functional foods
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Mattas, Konstadinos (author), Galanopoulos, Konstantinos (author), Karelakis, Christos (author), and Zevgitis, Panagiotis (author)
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- Greece
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 138 Document Number: D11507
- Journal Title:
- Journal of International Food and Agribusiness Marketing
- Journal Title Details:
- : 1-29
- Notes:
- 29 pages., Findings of a survey among consumers indicated that consumers recognize different kinds of functional foods, are willing to pay a premium for their purchase, and perceive possible health value. However, they appeared anxious about the health benefits these foods communicate in their labels.
8. Consumers may decide the future of U. S. citrus
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- News release
- Publication Date:
- 2019-02-14
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: D10313
- Notes:
- 2 pages., University of Illinois at Urbana-Champaign., Researchers report consumer research indicating that the "future of U. S. citrus may hinge on consumer acceptance of genetically modified food."
9. Consumers voice concerns about food safety
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Bunce, Emily (author)
- Format:
- Article
- Publication Date:
- 2020
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 157 Document Number: D11640
- Notes:
- 4 pages., Online from G&S Business Communications, New York City, New York. 4 pages., "A new consumer intelligence survey fielded by G&S Communications found Americans are changing their consumption behaviors and their perceptions of the food supply chain as a direct result of the coronavirus. From food safety and quality to availability and affordability, people are beginning to think differently about where their food comes from and the significance of the nation's farming infrastructure."
10. Consumers' Evaluations of Genetically Modified Food Messages
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Rumble, Joy N. (author), Ruth, Taylor K. (author), and University of Illinois at Urbana-Champaign The Ohio State University
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10235
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 103(1)
- Notes:
- 20 pages., Via online journal., Consumers are concerned about the risks related to genetically modified (GM) food, and there is a need for agricultural communicators and educators to address those concerns. The purpose of this study was to explore Florida residents’ latitudes of acceptance, rejection, and noncommitment toward GM food messages. The findings from this study can be used to guide communication and education campaigns for GM food. An online survey was distributed to a non-probability sample of 500 Florida residents to fulfill the purpose of the study. The messages that most aligned with the respondents’ views toward GM food discussed how potential risks related to human health had not been adequately investigated and that GM food may be riskier to consume compared to traditional food. The messages that most opposed the respondents’ views were that GM food was safe for consumption and that it caused cancer in humans. People whose views most aligned with the message that GM food caused cancer in humans had the largest latitude of rejection, likely due to their extreme attitude, confirmation bias, and ego-involvement. The largest percentage of respondents accepted messages that aligned with their position but expressed noncommitment to messages that opposed their views. This lack of rejection and indication of alignment with messages related to potential risk and uncertainty indicated Florida consumers were unsure about the effects of GM food. Communicators and educators should acknowledge these concerns when delivering information about GM food to enhance the effectiveness of communication with consumers.
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