Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11924
Notes:
Online from Well-Pict Berries website. 7 pages., Online catalog of resources for retail promotion materials available to food store produce buyers, social media managers and merchandisers.
Online from publication. 1 page., Describes growth of consumption of fresh fruit and vegetables in the U.S., beginning in 1970 with introduction of the popular Miss Chiquita character and follow-up promotional efforts.
Online from publication. 4 pages., A senior fresh produce merchandiser offers advice about providing orientation and in-service training for professional development of new employees in produce departments of food stores.
7 pages, via Online journal, Hair fescue (Festuca filiformis) is a tuft-forming perennial grass that reduces yields in lowbush blueberry (Vaccinium angustifolium) fields. Nonbearing year foramsulfuron applications suppress hair fescue, but there is interest in increasing suppression through foramsulfuron use in conjunction with fall-applied herbicides. The objective of this research was to determine the main and interactive effects of fall-bearing year herbicide applications and spring-nonbearing year foramsulfuron applications on hair fescue. The experiment was a 5 × 2 factorial arrangement of fall-bearing year herbicide (none, terbacil, pronamide, glufosinate, dichlobenil) and spring-nonbearing year foramsulfuron application (0, 35 g·ha−1) arranged in a randomized complete block design at lowbush blueberry fields in Portapique and Stewiacke, Nova Scotia, Canada. Spring-nonbearing year foramsulfuron applications did not reduce total tuft density or consistently reduce flowering tuft density, flowering tuft inflorescence number, or flowering tuft seed production. Fall-bearing year pronamide applications reduced hair fescue density for the 2-year production cycle, although additional bearing year density reductions occurred when pronamide was followed by spring-nonbearing year foramsulfuron applications at Stewiacke. Fall-bearing year dichlobenil applications reduced total and flowering tuft density at each site, although reductions in flowering tuft inflorescence number and seed production were most consistent when followed by spring-nonbearing year foramsulfuron applications at Stewiacke. Suppression extended into the bearing year at each site, and dichlobenil should be examined further for hair fescue control. Fall-bearing year glufosinate applications reduced hair fescue total tuft density at each site and flowering tuft density and flowering tuft seed production at Stewiacke. Fall-bearing year glufosinate applications followed by spring-nonbearing year foramsulfuron applications also reduced nonbearing year flowering tuft inflorescence number and bearing year hair fescue seedling density at Stewiacke, indicating that this treatment may reduce hair fescue seedling recruitment at some sites. Fall-bearing year terbacil applications did not suppress hair fescue and are not recommended for hair fescue management in lowbush blueberry.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 145 Document Number: D11558
Notes:
1 page., Online via AgriMarketing Weekly. 1 page., Farm Journal, the parent company of The Packer, is enhancing its Produce Market Guide digital platform by merging it with its brand Produce Retailer, creating a combined brand called PMG."
9 pages., Online via publisher., An adapted health-branding framework guided the 3-step mixed-methods approach to identify evidence for campaigns using a scoping review, comprehensive literature review (1990-2016), and key-informant interviews. Results showed that industry, government, and non-governmental organizations supported 13 campaigns that used various health-branding strategies.
Online from publication. 2 pages., Report of a panel discussion at the Produce Marketing Association's Fresh Summit. Includes reference to need in marketing communications for greater orientation to consumer needs and desires.
Online from publication. 3 pages., Author compares the produce departments of two food stores, in terms of appearance, organization, selection, and staff assistance. Emphasizes how loyal customer retention affects grocery bills, which are "everyone's single-largest bill, behind a mortgage or rent."
Online from publication. 2 pages., Report of success with using an avocado grove as the setting for a virtual meeting with customers. The concept involves videos and photos from the Index Fresh company's field department, "allowing the sales team to provide more in-depth information and personalized advice to customers.
