Direct-to-consumer marketing brings huge gains to the industry: The evolution of produce departments - part 2

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kresin, Janice M. (author)
    Format:
    Journal article
    Publication Date:
    2020-11-09
    URL:
    https://thepacker.com/article/direct-consumer-marketing-brings-huge-gains-industry
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D11938
    Journal Title:
    Packer
    Subject Term:
    advertising, consumption, direct marketing, fruit, history, promotion, trends, vegetables, produce, and fresh
    Notes:
    Online from publication. 1 page., Describes growth of consumption of fresh fruit and vegetables in the U.S., beginning in 1970 with introduction of the popular Miss Chiquita character and follow-up promotional efforts.

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