21 pages, Because mothers are the primary grocery shoppers for most households, they play a fundamental role in the food their families eat. As such, it is important to understand their perceptions of potential sources of food safety and nutrition information. This study surveyed young mothers (i.e., 18-40 years old) across the United States to assess their awareness, knowledge, and trust of celebrities and social media influencers who communicate about food-related topics. The list of celebrities and influencers consisted of TV chefs, celebrities and influencers who espouse favorable viewpoints of food and agriculture, and celebrities and influencers who espouse more alternative viewpoints of food and agriculture. Respondents were usually more aware and knowledgeable of the celebrities and chefs than the influencers. They also generally trusted the TV chefs the most. There tended to be small-to-medium positive correlations between a respondents’ knowledge of a celebrity/influencer and their trust of that celebrity/influencer but not all were statistically significant. Communicators looking to influence the largest number of people would benefit more from working with celebrities, but social media influencers could still play a role in campaigns that target specific online communities where the influencers’ values align with community members. More research is recommended to expand to other audiences, as well as assessing other celebrities and influencers. Research can also address how consumers use social media to get food-related information, how trust could be affected by communication using different social media platforms, and content analyses of food-related communication by celebrities and influencers on social media outlets.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 166 Document Number: D11691
Notes:
2 pages., Online from website of the United Nations Educational, Scientific and Cultural Organization (UNESCO), Paris, France., Description of the UNESCO Horizontes Program, through which young people from some rural schools in Peru learn to grow vegetables in their homes and farms. Youths work with their families, using audios and texts provided to them. Through the program, they can "implement their life projects and dedicate themselves to activities linked to the development of their communities inside or outside their locality without losing their identity."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: B03993
Notes:
See B04086 for original, In: Rewarding careers in a dynamic industry ... agriculture. [s.l.] : National Association of State Universities and Land Grant Colleges, [196- ]. 1 p.
22 pages, Support for the agricultural sector from the European Union via the Common Agricultural Policy (CAP) is evolving. The last CAP reform in 2014 made one further step toward mandatory approaches. To understand the "social thinking" and behavior when faced with these measures, an innovative application has been adopted. Globally, the farmers' discourse manifests contradictions between environmental concern and the financial dimension, which is the expression of their daily difficulties. Mandatory approaches to sustainable agriculture may favor what the Theory of Conditionality called "legitimate transgressions" if regulations appear unadapted to real practices because compliance and opportunity costs are too high.
2 pages, Moving beyond single-issue organizing, advocacy, and inquiry, intersectionality has become widely popular in academic and activist circles. Despite intersectional scholar/activists' best attempts to separate problems on the basis of factors like race, gender, sexuality, or class, Patricia Hill Collins cautions that "Intersectionality is one of those fields in which so many people like the idea of intersectionality itself and therefore think they understand the field as well" (4). Collins reasons that for intersectionality to fully realize its power, its practitioners must critically reflect on its assumptions, epistemologies, and methods. Placing intersectionality in dialogue with several theoretical traditions, Intersectionality as Critical Social Theory offers a set of analytical tools for those wishing to develop intersectionality's capability to theorize social inequality in ways that would facilitate social change. "Without sustained self-reflection," Collins writes, "intersectionality will be unable to help anyone grapple with social change, including change within its own praxis" (6). Intersectionality as Critical Social Theory introduces and develops Collins' core concepts and guiding principles that demonstrate what it will take to develop intersectionality as a critical social theory.
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17 pages, We examined the effect of multidimensional farmers' beliefs on the likelihood of cultivating planting materials of biofortified orange-fleshed sweet potato (OFSP) varieties. Using a panel dataset and combining difference-in-differences regression with propensity score matching, results showed positive effects of beliefs related to health benefits, yielding ability, sweetness, disease-resistance, storability, early maturity, colour, and that children enjoy eating OFSP roots, on cultivation of OFSP varieties. The proportion of OFSP roots out of total sweet potato production for a household increased among farmers' who held these beliefs. Efforts to promote biofortified crops can, therefore, benefit from taking farmers' multidimensional beliefs into consideration.
