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32. Building a Successful ATV Safety Education Program Utilizing Youth and Community
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Flautt, Maci (author), Giaccaglia, Laura (author), Hutchinson, Thomas (author), Twiner, Ann (author), Whitt, Anna Lyn (author), and Boggan, Ricky (author)
- Format:
- unknown
- Publication Date:
- unknown
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 168 Document Number: C28247
33. Building success of food hubs through understanding of the cooperative experience
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Schmit, Todd M. (author) and Severson, Roberta M. (author)
- Format:
- Online journal article
- Publication Date:
- 2019-02
- Published:
- USA: Extension Journal, Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 4 Document Number: D10189
- Journal Title:
- Journal of Extension
- Journal Title Details:
- 57(1) : 1-9
- Notes:
- 9 pages., Article # 1RIB4, Via online journal., Food hubs represent a business model through which farmers can collectively market product to access new supply chains and buyers can efficiently access locally sourced foods. Many farmer marketing cooperatives fit within the food hub definition and have existed for decades. Accordingly, much can be learned from them to support food hub business planning efforts. We developed and synthesized case studies of three successful cooperatives in order to match key food hub operational challenges with recommended best management practices. Such information is useful for Extension education efforts supporting the development of economically viable food hub businesses.
34. Burger King ditches TV ad, asks leading extension scientist for help
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Brooks, Rhonda (author)
- Format:
- Journal article
- Publication Date:
- 2020-07-22
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11910
- Journal Title:
- Drovers
- Notes:
- Online from publication 2 pages., Report about removal of Burger King TV advertisements inaccurately touting the use of lemongrass in cows' diets to reduce methane emissions by "up to 33%."
35. COVID-19 Pandemic: Implication on Nigeria Agriculture and Role of Extension
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Ayi, N.A. (author)
- Format:
- Conference paper
- Publication Date:
- unknown
- Published:
- Nigeria: AJOL
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12442
- Journal Title:
- Journal of Agricultural Extension
- Journal Title Details:
- Vol. 26 No. 1
- Notes:
- Conference paper / journal article, The paper focused on COVID-19 pandemic, its implication on the Nigeria agriculture and the role of extension. The review uncovered a subtle but undeniable negative impact on all the value chain of the Nigeria agriculture. One of the most important factors that may avert this negative impact is agricultural extension service. With lockdown, travel ban and social distancing, the way out becomes technology. Government and institutions at all levels should intentionally deploy technology tools to aid effective agricultural extension service to farmers.
36. COVID-19 and the Sustainability of Agricultural Extension Models
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Siankwilimba, E. (author), Hiddlestone-Mumford, J. (author), Hang’ombe Mudenda, B.M. (author), Mumba, C. (author), and Hoque, Md. E (author)
- Format:
- Journal article
- Publication Date:
- 2022-01-05
- Published:
- United Kingdom: Visnav
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12485
- Journal Title:
- International Journal of Applied Chemical and Biological Sciences
- Journal Title Details:
- Vol. 3 (1)
- Notes:
- 20 pages., Agricultural extension and advisory services in information and technology dissemination and delivery are critical in a developing country’s food security and sustainability. Without extension service provision, the productivity and production smallholder farmers are experiencing would have been much lower, and current global hunger and malnutrition worse. This paper assesses the effects of COVID-19 on the sustainability of agricultural extension models/approaches for smallholder farmers in developing countries. Over 60 papers were reviewed covering 2019-2021, commencing with the disease outbreak in China. Based on characteristics and usage, the findings indicate most reviewed extension models were disrupted. No single model was entirely disbanded as the impact of COVID-19 was being felt. However, each model incorporated a digital means of communication to keep farmers and service providers in touch. There is considerable criticism around the inadequacy of these extension techniques in advancing the agenda for smallholder farming’s long-term viability that needs to be addressed
37. Can anyone hear us? An exploration of echo chambers at a land-grant university
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Ruth, Taylor K. (author), Rumble, Joy N. (author), Galindo-Gonzalez, Sebastian (author), Lundy, Lisa K. (author), Carter, Hannah S. (author), Folta, Kevin M. (author), and University of Illinois at Urbana-Champaign The Ohio State University University of Florida Association for Communication Excellence
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 15 Document Number: D10430
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 103(2)
- Notes:
- 24 pages., Via online journal., Faculty at land-grant universities are expected to engage in some form of Extension, or science communication, as part of the land-grant mission. However, critics have claimed these institutions are out of touch with their stakeholders’ needs and faculty mainly communicate with others in academia. This engagement with a homogenous group reflects the concepts of echo chambers, where people are only exposed to information that aligns with their beliefs and current knowledge and discredit opposing information. An explanatory mixed-methods design was used to understand land-grant faculty’s engagement in echo chambers. A survey was distributed to a census of tenure-track faculty in the University of Florida’s Institute of Food and Agricultural Sciences to understand respondents’ engagement in echo chambers. Follow-up interviews were conducted with 13 of the survey respondents to further explore their audiences and channels used in science communication to understand their engagement in echo chambers. Survey results indicated faculty did not necessarily participate in echo chambers, but they also did not contribute to an open communication network. However, the interviews found participants were interested in reaching new audiences yet struggled to communicate with stakeholders. The participants also reported wanting to find alternative channels to peer reviewed journals to help disseminate their work. The findings from this study indicated faculty contributed to a type of echo chamber, but rather than viewing their stakeholders’ opinions as false, they simply did not hear the opinions. Agricultural communicators should work with land-grant faculty administrators to identify appropriate audiences and channels for science communication.
38. Capability of extension agents in disseminating climate change information in Delta State Nigeria
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Ozioko, Remigius Ikechukwu (author), Eze, Kelvin Chinedu (author), Emordi, Abigail Ngozichukwuka (author), Okoronkwo, David John (author), and Nwobodo, Cynthia Ebere (author)
- Format:
- Journal article
- Publication Date:
- 2022-07-20
- Published:
- Nigeria: Agricultural Extension Society of Nigeria
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12757
- Journal Title:
- Journal of Agricultural Extension
- Journal Title Details:
- Vol. 26, N.3
- Notes:
- 12 pages, The study assessed the capability of extension agents in disseminating Climate Change (CC) information in Delta State, Nigeria. A multi-stage procedure was used in selecting 60 respondents. Data were collected on respondents’ capacity for outreach to farmers; existence of linkage on CC and sources of information on CC, constraints to building capacities for outreach and strategies to strengthen capacities. Mean, percentage, were used for analysis. Findings showed the existence of training on CC (23.3%) and practical learning experience on CC adaptation (20.0%). Lack of human resources (x= 3.30) and training programmes on CC (x= 3.23) were constraints to building capacities for outreach. Organization of seminars, workshops (x= 3.58), proper staffing (x= 3.57), provision of incentives (x= 3.55) were suggested as strategies to strengthen capacity for outreach. Extension agents in the state lack the requisite facilities for outreach to farmers on climate change agricultural adaptation. Also, there are inadequate human and material resources necessary for effective coverage of the farming population. Government and development organizations should hire qualified extension personnel and provide weather observatory for CC outreach in Delta State.
39. Changing farmers' perception towards sustainable horticulture: a case study of extension education in farming community in Yogyakarta, Indonesia
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Euriga, Epsi (author), Boehme, Michael Henry (author), and Amanah, Siti (author)
- Format:
- Journal article
- Publication Date:
- 2021-12
- Published:
- Indonesia: Universitas Muhammadiyah Yogyakarta
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12676
- Journal Title:
- Journal of Agribusiness and Rural Development Research
- Journal Title Details:
- Vol. 7, N. 2
- Notes:
- 16 pages, Applying sustainable horticulture as an innovation in The Special Region of Yogyakarta (DIY) Indonesia can be a commendable example in agricultural extension education. Previous research has revealed that understanding farmers' perceptions of innovation is essential for appropriate interventions to change their behavior. In DIY, the surveys were conducted in 2016 with 257 males and 93 females of farmers groups member from 21 villages in Sleman, Bantul, and Kulonprogo Regency. The objective of the survey was to determine the effects of farmer's internal factors on the perception of ecological, social economy, and ethical (ESE) urgency as a component of sustainable horticulture practices. The findings from the ecological, social, and ethical dimensions among the farming community in DIY indicated that, directly and indirectly, the farmers can acknowledge and practice sustainable horticulture. However, this was altering several factors, most notably, motivation and the prospect of increased income. The important thing in extension work was motivation, and a major motivating factor was the possibility of increased agricultural income. This study suggests that extension education of achieving horticultural sustainability in DIY should be based on the motivation of farmers and thoughtfulness of their basic needs especially needs to have higher income.
40. Chapter 8 - Digital extension service: a quick way to deliver agricultural information to the farmers
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Naika, Mahantesha B.N. (author), Kudari, Manjunath (author), Sree Devi, Maguluri (author), Sadhu, DhanushSwaroop (author), and Sunagar, Suma (author)
- Format:
- Book chapter
- Publication Date:
- 2021-01-20
- Published:
- Academic Press Ltd. (Elsevier Science Ltd.)
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12483
- Notes:
- Book Chapter, 37 pages in "Food Technology Disruptions" ISBN: 9780128214701, Globally, various digital platforms are efficiently explored to provide information in various sectors. In many developing countries, the majority of the main population occupation is agriculture. Traditional extension services are limited by lack of extension personnel, expertise, up-to-date information regarding market access, timeliness, information storage. Therefore, digitalization can be critical in overcoming such limitations through the utilization of various information and communication technology (ICT) tools; Decision support systems, databases, Agri-based Apps, KIOSK. These advanced approaches will not only support the extension and farming communities but also improve their skills and uplift them in contributing to an increased national GDP. This chapter covers various digital tools and their efficiency with a supporting case study on utilization and impact of digital extension services (DES) on farmer’s knowledge in terms of agricultural practices in selected villages of Belagavi district, Karnataka, India. In conclusion, digital extension services play a vital role in the dissemination of updated information for improving agricultural supply chain management.