Online from publication. 2 pages., Report of success with using an avocado grove as the setting for a virtual meeting with customers. The concept involves videos and photos from the Index Fresh company's field department, "allowing the sales team to provide more in-depth information and personalized advice to customers.
Online from publication. 1 page., Produce Market Guide magazine invites applicants for a new Produce Artist Award to honor the work of merchandisers bringing seasonality to life in produce departments with large, creative displays that show shoppers which fruits and vegetables are plentiful, delicious and a great value in a given week.
Online from publication. 3 pages., "As we find evermore convenient ways to serve customers and work smarter, let's not lose the human touch. We all need it, no matter our age or location."
Online from publisher. 3 pages., In this commentary, the Executive Director of the Alliance for Food and Farming argues that the "dirty dozen" list published annually by the Environmental Working Group is "scientifically unsupportable, negatively impacts consumers and it is insulting to farmers and farm workers working hard every day to provide produce to consumers." She says, "If we have learned anything from the pandemic, it is that science (not rhetoric or false claims) needs to guide our health and safety choices."
2 pages, Online from publication. 2 pages., Food Marketing Institute's 2020 Power of Produce Report indicated that the power of local produce is not fading. More than 50% of respondents said they would like to see a greater assortment of locally grown produce at their primary store. Great promotions, displaying items in season and eye-catching displays were identified as most effective at driving impulse purchases, which tend to involve local produce.
Online from publisher. 3 pages., Case examples in the eastern U.S. of consumer food buying from local, -in-state, and regional producers, with expressions of increased interest and preference.
Online from publication. 2 pages., Report on retail grocers using retail display sleeves to capture the attention of shoppers seeking a suitable side dish for their prepared, at-home meals. Cited as specially effective for secondary display at the meat counter or in the seafood department. "MountainKing's display sleeves present images of various meal possibilities with the company's different potato varieties."
Online from publication. 4 pages., Suggestions from a New York City-based exotic fruit influencer and leadership developer Angela Scarfia in leading an online workshop about marketing produce brands and companies on social media.
Online from publisher. 3 pages., Highlights and cited reactions to a 10-year plan, "New Era for Smarter Food Safety," from the U.S. Food and Drug Administration. Four key elements: tech-enabled traceability, smarter tools and approaches for prevention and outbreak response, new business models (such as e-commerce) and retail food modernization, and food safety culture.
