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    11. Cash for water creates win-win for ranchers: cooperation with environmental groups enhances water conservation

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Brooks,Rhonda (author)
    Format:
    unknown
    Publication Date:
    2020-09
    Published:
    USA: Drovers CattleNetwork, Lenexa, Kansas.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11780
    Journal Title:
    Drovers
    Journal Title Details:
    : 10, 12
    Notes:
    Online from publisher., Case example of arrangements by which participating ranchers and farmers are compensated for water they did not use. Financial support provided through cooperation with various organizations and environmental groups, based on shared interest in enhancing water conservation.

    12. The protein of choice: beef industry long range plan identifies key priorities

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Henderson, Greg (author / Drovers Cattlenetwork)
    Format:
    Journal article
    Publication Date:
    2020-09
    Published:
    USA: Drovers CattleNetwork, Lenexa, Kansas.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11781
    Journal Title:
    Drovers
    Journal Title Details:
    8-9
    Notes:
    Online from publisher., Summarizes the beef industry long range plan for 2021-2025. Priorities include expansion of demand, intensified communication, and advancement of traceability.

    13. Burger King ditches TV ad, asks leading extension scientist for help

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Brooks, Rhonda (author)
    Format:
    Journal article
    Publication Date:
    2020-07-22
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11910
    Journal Title:
    Drovers
    Notes:
    Online from publication 2 pages., Report about removal of Burger King TV advertisements inaccurately touting the use of lemongrass in cows' diets to reduce methane emissions by "up to 33%."

    14. Burger King tells a whopper!

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Henderson, Greg (author)
    Format:
    Editorial
    Publication Date:
    2020-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11911
    Journal Title:
    Drovers
    Notes:
    Online from publication. 3 pages., Editorial highlights the inaccuracies in a Burger King television advertisement that repeats misleading claims and data about the role of beef and dairy production in greenhouse gas emissions that harm climate.

    15. Traceability enables trust

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Henderson, Greg (author)
    Format:
    Magazine article
    Publication Date:
    2022-03-01
    Published:
    USA: Farm Journal Media
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 207 Document Number: D12982
    Journal Title:
    Drovers
    Journal Title Details:
    March 2022
    Notes:
    1 page. Article located on page 12.