Format: Journal article / Within Last x Years: within 5 Years

1. Can we say what diet is best for health?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Katz, D.L. (author) and Meller, S. (author)
Format:: Journal article
Publication Date:: unknown
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02889
Journal Title:: Annual Review of Public Health
Journal Title Details:: 35 : 83-103

2. Spinning yarns and tales from real country life

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: unknown
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 145 Document Number: D06598
Notes:: Published article with no identification of periodical, author, year or citation details (other than pages 3-5).

3. Reports from new farm broadcasters

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Harding, Jesse (author), Nordlund, Lane (author), Hart, Carah (author), and Blue, Brandon (author)
Format:: Journal article
Publication Date:: unknown
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D06607
Journal Title:: Agri Marketing
Journal Title Details:: 54(3) : 58, 60

4. Natural heritage conservation and eco-digital poieses: a Western Australian example

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Ryan, John Charles (author)
Format:: Journal article
Publication Date:: unknown
Published:: Australia
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 154 Document Number: D07039
Journal Title:: Media International Australia
Journal Title Details:: 153 : 88-97

5. Pro-environment advertising messages: the role of regulatory focus

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Bhatnagar, Namita (author) and McKay-Nesbitt, Jane (author)
Format:: Journal article
Publication Date:: unknown
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: D07220
Journal Title:: International Journal of Advertising
Journal Title Details:: 35(1) : 4-22

6. Making ICT works for poor

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: BIID (author)
Format:: Journal article
Publication Date:: unknown
Published:: Bangladesh
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 164 Document Number: D08221
Notes:: BIID (Bangladesh Institute of ICT in Development), leading through innovation

7. Using nonprofit narratives and news media framing to depict air pollution in Delhi, India

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Olofsson, Kristin L. (author), Weible, Christopher M. (author), Heikkila, Tanya (author), and Martel, J.C. (author)
Format:: Journal article
Publication Date:: unknown
Published:: India: Taylor & Francis Group Ltd., 2 Park Square Oxford OX14 4RN United Kingdom
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 165 Document Number: D08331
Journal Title:: Environmental Communication
Journal Title Details:: 1-17

8. Farmer;s motivation to adopt sustainable agricultural practices

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Menozzi, Davide (author), Fioravanzi, Martina (author), and Donati, Michele (author)
Format:: Journal article
Publication Date:: unknown
Published:: Italy
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: D08768
Journal Title:: Bio-based and Applied Economics
Journal Title Details:: 4(2) : 125-147

9. Ode to the Jersey

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Rankin, Mike (author)
Format:: Journal article
Publication Date:: 2019-01-10
Published:: LaGrange, GA.: AAEA - The Agricultural Communicators Network,
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D10053
Journal Title:: AAEA ByLine
Journal Title Details:: : 1
Notes:: Via online., Tips on photographing livestock from an award-winning AAEA photographer.

10. Journalists say more capacity building needed to improve agricultural reporting

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Darboe, Seedy (author)
Format:: Journal article
Publication Date:: 2019-01-09
Published:: Banjul, The Gambia: The Point newspaper
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D10070
Journal Title:: The Point
Notes:: 1 page., Online article.

11. Knowledge, attitude and practices relating to zoonotic diseases among livestock farmers in Punjab, India

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Singh, B.B. (author), Kaur, R. (author), Gill, G.S. (author), Gill, J.P.S. (author), Soni, R.K. (author), and Aulakh, R.S. (author)
Format:: Journal article
Publication Date:: 2019
Published:: India: Science Direct
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D10184
Journal Title:: Acta Tropica
Journal Title Details:: 189: 15-21
Notes:: Journal homepage: www.elsevier.com/locate/actatropica, Via online journal, Zoonotic diseases cause significant health and economic impact in developing countries such as India. Many zoonotic diseases are prevalent in the livestock and as an occupational zoonosis in the livestock farmers in India. Lack of knowledge on the disease transmission, prevention and control measures is a potential high risk for the occurrence of zoonotic diseases in the livestock and its keepers in India. We conducted this study to understand knowledge, attitude and practices of livestock farmers regarding zoonoses. Five villages from each of the 22 districts of the state were conveniently selected (n = 110). Farmers available at village community sites were enrolled in the study and requested to complete a custom designed questionnaire (n = 558). In addition, livestock farmers attending basic livestock husbandry training were also surveyed (n = 301). Data from questionnaires was used to create three index variables: (a) knowledge score; (b) attitude score and (c) practice score. Association between demographic and other explanatory variables with knowledge score was evaluated using linear regression analyses. Similarly, the association between knowledge and attitude score with practice score was evaluated. Of the 859 participants, 685 (80%) livestock farmers had heard the term ‘zoonoses’ but only 345 (40%), 264 (31%) and 214 (25%) farmers were aware of the zoonotic nature of tuberculosis, Japanese encephalitis and taeniosis, respectively. For practices, 23% farmers reported consumption of raw milk and only 10% and 8% livestock farmers ever got their animals tested for brucellosis and tuberculosis, respectively. The low level of education and being a cattle farmer were negatively associated with the farmer’s knowledge on zoonotic diseases. The attitude score was positively associated with the practice score of the participants. The results indicate need for educating the livestock farmers particularly those with a low level of education to reduce the health and economic impact of zoonotic diseases in India.

12. Connecting the unconnected: Tombigbee Communications believes building a better future for its rural residents starts with fiber

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Bedord, Laurie (author)
Format:: Journal article
Publication Date:: 2019-01
Published:: USA: Meredith Agrimedia, Meredith Corporation, Des Moines, Iowa.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D10198
Journal Title:: Successful Farming
Journal Title Details:: 117(01) : 52-55
Notes:: Magazine article

13. AAEA Association Communications SIG (Special Interest Group)survey

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Crosby, Joy (author)
Format:: Journal article
Publication Date:: 2019-02-07
Published:: USA: AAEA - The Agricultural Communicators Network, LaGrange, GA.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 6 Document Number: D10220
Journal Title:: AAEA ByLine
Notes:: 2 pages.

14. The story behind Green Mountain Grown

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Navarra, Katie (author)
Format:: Journal article
Publication Date:: 2019-02-07
Published:: USA: AAEA - The Agricultural Communicators Network, LaGrange, GA.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 6 Document Number: D10222
Journal Title:: AAEA ByLine
Notes:: 9 pages., Includes a link to the seven-page article which this award-winning agricultural reporter wrote for the February 2018 issue of Western Horseman magazine.

15. Expert? What does that mean? Describing the term "expert" in agricultural communications, education, extension, and leadership research

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Costello, Lori (author), Rutherford, Tracy (author), and Texas A&M University
Format:: Journal article
Publication Date:: 2019
Published:: United States: New Prairie Press
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10234
Journal Title:: Journal of Applied Communications
Journal Title Details:: 103(1)
Notes:: 16 pages., Via online journal., Expertise is dynamic, domain specific, and characterized according to an individual’s level of knowledge, experience, and problem-solving ability. Having expertise in the phenomenon under investigation can be used as an indicator of an individual’s aptitude to effectively serve as a coder in a content analysis or as panelist in a Delphi study. The purpose of this study was to assess 10 years of scholarship published in the premier journals of agricultural education and describe the ways researchers in agricultural communications, education, extension, and leadership disciplines who use content analysis and Delphi study methods are describing the qualifications of the people serving as expert coders and panelists. The study findings revealed the majority of researchers publishing in the premier agricultural education journals are not describing the qualifications used in selecting coders or the credentials the coders possess that would make them qualified to code the data in a content analysis. Furthermore, researchers were inconsistent citing literature that supported their selection of content analysis coders and citing literature to support a decision to describe or not to describe coders’ qualifications. However, a description of Delphi study panelists’ qualifications and citations to support why panelists were selected in a Delphi study were present in all of the Delphi studies analyzed over the 10-year period. Based on these findings, it was concluded that ACEEL researchers should include a description of coder credentials to enhance the consistency, transparency, replicability, rigor, and integrity of ACEEL research. Editors and research professionals who perform journal article reviews for the premier agricultural education journals are encouraged to note the exclusion of a description of content analysis coders’ credentials as part of the peer review process.

16. Consumers' Evaluations of Genetically Modified Food Messages

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Rumble, Joy N. (author), Ruth, Taylor K. (author), and University of Illinois at Urbana-Champaign The Ohio State University
Format:: Journal article
Publication Date:: 2019
Published:: United States: New Prairie Press
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10235
Journal Title:: Journal of Applied Communications
Journal Title Details:: 103(1)
Notes:: 20 pages., Via online journal., Consumers are concerned about the risks related to genetically modified (GM) food, and there is a need for agricultural communicators and educators to address those concerns. The purpose of this study was to explore Florida residents’ latitudes of acceptance, rejection, and noncommitment toward GM food messages. The findings from this study can be used to guide communication and education campaigns for GM food. An online survey was distributed to a non-probability sample of 500 Florida residents to fulfill the purpose of the study. The messages that most aligned with the respondents’ views toward GM food discussed how potential risks related to human health had not been adequately investigated and that GM food may be riskier to consume compared to traditional food. The messages that most opposed the respondents’ views were that GM food was safe for consumption and that it caused cancer in humans. People whose views most aligned with the message that GM food caused cancer in humans had the largest latitude of rejection, likely due to their extreme attitude, confirmation bias, and ego-involvement. The largest percentage of respondents accepted messages that aligned with their position but expressed noncommitment to messages that opposed their views. This lack of rejection and indication of alignment with messages related to potential risk and uncertainty indicated Florida consumers were unsure about the effects of GM food. Communicators and educators should acknowledge these concerns when delivering information about GM food to enhance the effectiveness of communication with consumers.

17. Informal Science Engagement via Extension Exhibits: A Pilot Evaluation of Adult State Fairgoers’ Experiences, Attitudes, and Learning at Raising Nebraska

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Loizzo, Jamie (author), Conner, Nathan (author), Cannon, Karen J. (author), Janning, Elizabeth (author), and Rollins, Jeffrey (author)
Format:: Journal article
Publication Date:: 2019
Published:: United States: New Prairie Press
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10243
Journal Title:: Journal of Applied Communications
Journal Title Details:: 103(1)
Notes:: 19 pages, via online journal, Science communication and informal science education collide in the context of Extension state fair exhibits for engaging public audiences in critical agricultural and natural resource issues impacting people’s daily lives. A need exists to employ systematic communication and education theory and techniques to effectively deliver scientific information in informal learning spaces. In an effort to apply and expand systematic instructional design thinking and research in informal science learning, this study piloted a touchscreen iPad survey evaluation (n= 93; ages 19-66) of adult state fairgoers’ demographics, experiences, attitudes, and learning during their visit to a 25,000 square-foot facility featuring an Extension museum-quality exhibit at the Nebraska State Fair in 2016. The exhibit included content such as farmers’ and ranchers’ stories, food security, soil quality, and water flow via natural landscapes and irrigation. Survey results included fairgoers’ demographics and backgrounds, as well as insights into favorite exhibit features, attitudes toward agricultural and environmental issues, and exhibit experience and attitude differences between visitors with agricultural backgrounds versus non-agricultural backgrounds. Results showed respondents were predominantly Caucasian with ties to agriculture, preferred physical and electronic engagement pieces of the exhibit compared to static text panels, and expressed slight changes in attitudes about agriculture with larger shifts in attitudes about the role of science in agriculture. Recommendations include systematically developing Extension informal learning efforts and exhibits such as the one in this study by conducting needs assessments and evaluations, as well as expanding exhibit locations, access, and topics to reach more diverse demographics.

18. Engaging dairy farmers in safety messages: Values, moral norms, barriers, and implications for communication

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Wilmes, Emily (author), Swenson, Rebecca (author), and University of Minnesota
Format:: Journal article
Publication Date:: 2019
Published:: United States: New Prairie Press
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10244
Journal Title:: Journal of Applied Communications
Journal Title Details:: 103(1)
Notes:: 19 pages, via online journal, Dairy farms pose many hazards to farmers and their employees, including the risk of injury caused by handling animals. On many farms, there is a lack of consistent information and training related to farm safety topics, including stockmanship, or safe animal handling. The purpose of this qualitative research was to explore effective communication strategies that support the application of stockmanship practices and more broadly support health and safety measures and the adoption of new behaviors by farmers and their employees. Research was conducted in three stages via in-depth farm tours and in-person interviews, a qualitative survey, and follow-up phone interviews with dairy farmers. Findings identified four values and moral norms important to dairy farmers and four barriers to implementation of farm safety practices. The research also revealed publications and in-person meetings as key channels of communication and on-farm consultants as important influencers. From the research findings, three major recommendations emerged. These include using a train the trainer educational model, engaging with professionals and encouraging farmer-to-farmer communication, and leveraging digital resources.

19. The Food Factor: Perceptions of the brand

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Brubaker, McKayla (author), Settle, Quisto (author), Downey, Laura (author), Hardman, Alisha (author), and Oklahoma State University Mississippi State University
Format:: Journal article
Publication Date:: 2019
Published:: United States: New Prairie Press
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10246
Journal Title:: Journal of Applied Communications
Journal Title Details:: 101(3)
Notes:: 19 pages., Via online journal., Mississippi residents were surveyed to determine their perceptions surrounding the The Food Factor brand. The Food Factor is a weekly Extension mass media program that communicates research-based information about food, nutrition, diet, and healthy lifestyles. A researcher-developed survey instrument was used to collect information using Qualtrics. The sample consisted of a representative sample of 404 Mississippi residents over the age of 18. Nonprobability quota sampling was used to examine population segments related to sex, Hispanic vs. non-Hispanic populations, and other racial demographic segments. The respondents were asked about their use and awareness of The Food Factor, where they were split into viewer and non-viewer categories. Viewers were asked about their viewing frequency, perceptions and skills learned related to watching The Food Factor, and their nutrition-related behaviors. Non-viewers were also asked about their perceptions of The Food Factor between branded and non-branded The Food Factor episodes. This study found the The Food Factor brand lacked brand recognition and recall. However, the respondents had a slightly positive perception of the brand. Overall, this study could not conclude that branding of the episodes was making a difference in non-viewers’ perceptions, despite the fact that many previous studies have identified branding as an important strategy in social marketing. Recommendations include a consistent and increased use of the brand, such as subtitles or logos, and future research on the use of branding in social marketing program, social marketing in Extension, and the role of branding in mass media programs.

20. Social media influencer marketing and children’s food intake: A randomized trial

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Coates, Anna E. (author), Hardman, Charlotte A. (author), Halford, Jason C. G. (author), Christiansen, Paul (author), and Boyland, Emma J. (author)
Format:: Journal article
Publication Date:: 2019-03
Published:: American Academy of Pediatrics
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10248
Journal Title:: Pediatrics
Journal Title Details:: 143(4)
Notes:: 11 pages., Via online journal article, OBJECTIVES: To examine the impact of social media influencer marketing of foods (healthy and unhealthy) on children’s food intake. METHODS: In a between-subjects design, 176 children (9–11 years, mean 10.5 ± 0.7 years) were randomly assigned to view mock Instagram profiles of 2 popular YouTube video bloggers (influencers). Profiles featured images of the influencers with unhealthy snacks (participants: n = 58), healthy snacks (n = 59), or nonfood products (n = 59). Subsequently, participants’ ad libitum intake of unhealthy snacks, healthy snacks, and overall intake (combined intake of healthy and unhealthy snacks) were measured. RESULTS: Children who viewed influencers with unhealthy snacks had significantly increased overall intake (448.3 kilocalories [kcals]; P = .001), and significantly increased intake of unhealthy snacks specifically (388.8 kcals; P = .001), compared with children who viewed influencers with nonfood products (357.1 and 292.2 kcals, respectively). Viewing influencers with healthy snacks did not significantly affect intake. CONCLUSIONS: Popular social media influencer promotion of food affects children’s food intake. Influencer marketing of unhealthy foods increased children’s immediate food intake, whereas the equivalent marketing of healthy foods had no effect. Increasing the promotion of healthy foods on social media may not be an effective strategy to encourage healthy dietary behaviors in children. More research is needed to understand the impact of digital food marketing and inform appropriate policy action.

21. Advisory services and farm-level sustainability profiles: an exploration in nine European countries

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Herrera, Beatriz (author), Gerster-Bentaya, Maria (author), Tzouramani, Irene (author), Knierim, Andrea (author), and University of Hohenheim Agricultural Economics Research Institute Leibniz Centre for Agricultural Landscape Research
Format:: Journal article
Publication Date:: 2019
Published:: Germany: Taylor & Francis
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10258
Journal Title:: Journal of Agricultural Education and Extension
Journal Title Details:: 25(2) : 117-137
Notes:: 22 pages., Via online journal., Purpose: This study explores the use of advisory services by farm managers and its linkages with the economic, environmental and social performance of farms. Design/methodology/approach: Using cluster analysis we determined groups of farms according to their sustainability performance and explored the correlations between contacts with advisory services and a set of farm-level sustainability indicators. Findings: There exist significant differences in the number of farmers’ contacts with advisory services across countries, type of farms, farmers’ degree of agricultural education, utilized agricultural area, legal type of farm ownership and economic size of the farms. We identified three groups of farms that have different sustainability performance, are different in farm characteristics and relate differently to advisory services. The number of contacts with advisory services is positively related to the adoption of innovations, the number of information sources utilized and the adoption of farm risk management measures. We find no clear linear relationship between advisory services and environmental sustainability. Theoretical implications: This study derives hypotheses to analyze causalities between indicators of farm-level sustainability and advisory services. Practical implications: Results suggest the importance of taking into account the heterogeneity of farming systems for the design, targeting and evaluation of advisory services. In addition, results confirm the importance of selection of indicators that can be used in multiple sites. Originality/value: We used a harmonized indicator of advisory services and a harmonized set of farm-level sustainability indicators in nine different EU countries that could be used to evaluate the role of advisory services in the achievement of multiple objectives in different groups of farms in multiple sites.

22. Agricultural trade publications and the 2012 Midwestern U.S. drought: A missed opportunity for climate risk communication

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Church, Sarah P. (author), Haigh, Tonya (author), Widhalm, Melissa (author), Garcia de Jalon, Silvestre (author), Babin, Nicholas (author), Carlton, J. Stuart (author), Dunn, Michael (author), Fagan, Katie (author), Knutson, Cody L. (author), and Prokopy, Linda S. (author)
Format:: Journal article
Publication Date:: unknown
Published:: Netherlands: Elsevier Science BV
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10262
Journal Title:: Climate Risk Management
Journal Title Details:: 15 : 45-60
Notes:: 16 pages., Via online journal., The Midwestern United States experienced a devastating drought in 2012, leading to reduced corn and soybean yields and increased instances of pests and disease. Climate change induced weather variability and extremes are expected to increase in the future, and have and will continue to impact the agricultural sector. This study investigated how agricultural trade publications portrayed the 2012 U.S. Midwestern drought, whether climate change was associated with drought, and whether these publications laid out transformative adaptation measures farmers could undertake in order to increase their adaptive capacity for future climate uncertainty. We performed a content analysis of 1000 media reports between April 1, 2012 and March 31, 2014, sampled from ten agricultural trade publications. The results lead us to suggest that trade publications’ 2012 U.S. Midwestern drought discussion lacked information that would allow farmers and agricultural advisors to assess climate change risk and subsequent potential adaptive management strategies. Agricultural risk from climate change is very real, and farmers will need to adapt. The agricultural trade publications studied missed an opportunity to convey risk from climate change and the transformative adaptation practices necessary for a sustainable and resilient agricultural system.

23. 2019 agribusiness job growth

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Barefoot, Mary (author / AgCareers.com)
Format:: Journal article
Publication Date:: 2019-01
Published:: USA: Henderson Communications L.L.C., Adel, Iowa.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10275
Journal Title:: Agri Marketing
Journal Title Details:: 57(1) : 14
Notes:: via journal

24. Ag economy not slowing Farm Journal's growth

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Weber, Andy (author / CEO, Farm Journal)
Format:: Journal article
Publication Date:: 2019-01
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10276
Journal Title:: Agri Marketing
Journal Title Details:: 57(1) : 33-34
Notes:: via journal

25. Award winner profile: Steve Werblow

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Werblow, Steve (author)
Format:: Journal article
Publication Date:: 2019-02-28
Published:: USA: AAEA - The Agricultural Communicators Network, LaGrange, GA.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10277
Journal Title:: AAEA ByLine
Notes:: Article in online issue. 2 pages., via online journal, "Behind-the-story" description by first-place award winner in the "Nuts and Bolts" category of the 2018 AAEA Communication contest.

26. Every plate counts: evaluation of a food waste reduction campaign in a university dining hall

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Ellison, Brenna (author), Savchenko, Olesya (author), Nikolaus, Cassandra J. (author), and Duff, Brittany R.L. (author)
Format:: Journal article
Publication Date:: 2019
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10278
Journal Title:: Resources, Co nservation and Recycling
Journal Title Details:: 144 : 276-284
Notes:: Via UI online subscription., The foodservice industry generates food waste by disposing of unserved food in the kitchen as well as uneaten food from consumers’ plates. In all-you-care-to-eat dining settings, such as university dining halls or buffet-style restaurants, food waste can be problematic because there is little monetary incentive to take less food. In addition, university dining facilities primarily serve young consumers who tend to be more wasteful than the average adult, further increasing the likelihood of waste. Appeals to money-saving have generally been identified as the best motivator to reduce consumer food waste; however, alternative motivators are needed when the quantity of food and its associated cost are not directly linked in all-you-care-to-eat settings. The purpose of this study is to determine the efficacy of a food waste reduction campaign in a university dining hall. Consumer plate waste was collected, sorted, and weighed in a treatment and comparison dining hall for a semester to assess the impact of the campaign on the quantity and type of food waste. Results reveal that the campaign had a modest, though insignificant, impact on waste behavior, but there were changes in students’ beliefs related to food waste, which may be an important first step to achieving behavioral change.

27. Revolutionary marketing: As co-founder of Superior Livestock Auction's video sales, Jim Odle created a dynamic marketing platform with benefits for cattle and people

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Henderson, Greg (author / Drovers Cattlenetwork)
Format:: Journal article
Publication Date:: 2019-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10289
Journal Title:: Drovers Cattlenetwork
Journal Title Details:: : 14-15
Notes:: Via online digital issue.

28. Evaluating farmers’ access to agricultural information: evidence from semi-arid region of Rajasthan State, India

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Parmar, Ishwar S. (author), Soni, Peeyush (author), Kuwornu, John K. M. (author), and Salin, Krishna R. (author)
Format:: Journal article
Publication Date:: 2019-03-21
Published:: MDPI
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 11 Document Number: D10331
Journal Title:: Agriculture
Journal Title Details:: 9(3)
Notes:: 17 pages., Via open source journal., The rural farmers in western Rajasthan State are uneducated and most of the applications of Information and Communication Technology (ICT) are demonstrated and run in the English Language. The majority of these rural farmers who are illiterates with a very low level of understanding of the English Language find it difficult to take advantage of the availability of ICT to facilitate their access to information for their farm businesses. This study examined the role of ICT in enhancing the farmers’ access to production and marketing information in western Rajasthan State in India. Primary data was collected from 133 farmers consisting of 71 ICT users and 62 Non-ICT users through questionnaire administration. The results of the Analysis of Variance test regarding the farmers’ access to different types of production and marketing information revealed that the user type (i.e., ICT versus Non-ICT user) significantly explains the differences in farmers’ access to the different types of marketing and production information. These results are consistent with the empirical results of the student’s t-test that farmers’ access to different types of production and marketing information from ICT sources is significantly higher than from Non-ICT sources. Consistently, the empirical results of the multiple regressions revealed that the percentage of production and marketing information obtained from ICT sources had positive significant influence on the farmers’ access to marketing and production information; and that the percentage of marketing and production information obtained from Non-ICT sources had negative significant influence on the farmers’ access to marketing and production information. These results suggest that ICT sources of marketing and production information play a crucial role in the farmers’ access to this information for their business operations. The implication is that proper education and training of farmers (especially the female farmers) about the utilization of ICT sources to accelerate access to information is crucial

29. Beginnings, role, and development of NAFB [National Association of Farm Broadcasting]. Part of a section of this issue saluting the organization

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Brand, Tom (author / Executive Director, NAFB)
Format:: Journal article
Publication Date:: 2019-04
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10378
Journal Title:: Agri Marketing
Journal Title Details:: 57(3) : 49, 64
Notes:: At the occasion of the 75th anniversary of NAFB.

30. Annual events keep broadcasters busy

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Nash, Erin (author)
Format:: Journal article
Publication Date:: 2019-04
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10379
Journal Title:: Agri Marketing
Journal Title Details:: 57(3) : 50, 64
Notes:: At the occasion of the 75th anniversary of NAFB. Describes three events of the organization.

31. Insights with NAFB president Boyer

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Nash, Erin (author)
Format:: Journal article
Publication Date:: 2019-04
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10380
Journal Title:: Agri Marketing
Journal Title Details:: 57(3) : 52, 64
Notes:: In a special section: "Salute to NAFB: 75th anniversary!"

32. Past NAFB presidents [National Association of Farm Broadcasting]

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2019-04
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10381
Journal Title:: Agri Marketing
Journal Title Details:: 57(3) : 54
Notes:: In a special section: "Salute to NAFB: 75th anniversary!"

33. Foundation supports broadcasting

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Wyant, Sara (author / President, National Association of Farm Broadcasting Foundation)
Format:: Journal article
Publication Date:: 2019-04
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10382
Journal Title:: Agri Marketing
Journal Title Details:: 57(3) : 56
Notes:: In a special section: "Salute to NAFB: 75th anniversary!"

34. The future of farm broadcasting

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Root, Ken (author)
Format:: Journal article
Publication Date:: 2019-04
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10383
Journal Title:: Agri Marketing
Journal Title Details:: 57(3) : 58
Notes:: In a special section: "Salute to NAFB: 75th anniversary!"

35. Providing support

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Gill, Lee (author)
Format:: Journal article
Publication Date:: 2019-04
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10384
Journal Title:: Agri Marketing
Journal Title Details:: 57(3) : 60
Notes:: In a special section: "Salute to NAFB: 75th anniversary!"

36. NAFB student membership program

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Taylor, Mandy (author)
Format:: Journal article
Publication Date:: 2019-04
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10385
Journal Title:: Agri Marketing
Journal Title Details:: 57(3) : 61
Notes:: In a special section: "Salute to NAFB: 75th anniversary!"

37. Passion for farm broadcasting

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Cunningham, Gale (author)
Format:: Journal article
Publication Date:: 2019-04
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10386
Journal Title:: Agri Marketing
Journal Title Details:: 57(3) : 62
Notes:: In a special section: "Salute to NAFB: 75th anniversary!"

38. Are consumers willing to pay to reduce food waste?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Grant, Kara (author), Gallardo, R. Katrina (author), and McCluskey, Jill J. (author)
Format:: Journal article
Publication Date:: 2019
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10391
Journal Title:: Choices
Journal Title Details:: 34(1) : 1-7
Notes:: Via UI subscription

39. The impact of agricultural knowledge transfer resources on farm level profitability during the economic recession - a quantitative study

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Cawley, A. (author), O'Donoghue, C. (author), Heanue, K. (author), Hilliard, R. (author), and Sheehan, M. (author)
Format:: Journal article
Publication Date:: 2019
Published:: Ireland
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10411
Journal Title:: Journal of Agricultural Education and Extension
Notes:: Purpose: The impact of agricultural knowledge transfer (KT) is related to the access to and the quality of services available. Within this context, the allocation of resources in terms of KT offices and the number of advisers are important considerations for understanding KT impact. This quantitative study evaluates the impact of KT resources on farm profitability for clients in Ireland during the recessionary period 2008–2014. Design/Methodology: Teagasc, the public KT service provider in Ireland, experienced significant office closures (43%) and a reduction in advisers (38%) during the economic crisis, yet client numbers declined only slightly (4.5%). Administrative data are merged with a panel data set on farm-level performance to evaluate the impact through Random Effects estimation. Findings: The results show that clients gained a 12.3% benefit to their margin per hectare over the period. However, there was a negative effect of 0.2% for each additional client assigned to the adviser which averaged at 9.6%. Practical Implications: The quantitative findings provide a measure of impact that represents the value for money for the KT service. The key implication is that the client ratio for advisers should be considered when allocating resources and lower ratios would positively impact client margins. Theoretical Implications: This article outlines the value of quantitative studies to estimate impact in a clear translatable manner which can aid the policy discussion around resource deployment. Originality/Value: This study evaluates the impact of KT during a recessionary period when resources were constrained, and uses client ratios to examine the spatial effects.

40. Exploring beyond the obvious: Social skills needed for agricultural communication baccalaureate graduates

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Leal, Arthur (author), Telg, Ricky W. (author), Rumble, Joy N. (author), Stedman, Nicole LaMee Perez (author), Treise, Debbie M. (author), and Universit of Tennessee, Knoxville University of Florida Association for Communication Excellence
Format:: Journal article
Publication Date:: 2019
Published:: United States: New Prairie Press
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 15 Document Number: D10428
Journal Title:: Journal of Applied Communications
Journal Title Details:: 103(2)
Notes:: 22 pages., Via online journal., This national study sought to expand on current research to identify the importance of and graduates’ ability to perform selected social skills to aid in curricula evaluation and small program development. Using three evaluation groups – agricultural communication graduates, communication industry professionals, and agricultural communication faculty members – 193 individuals responded to the online survey. The most important social skills were those associated with having work values and transitioning into an organization to be a productive member in the workplace. Graduates placed a higher importance on social skills than the other two evaluation groups. All three evaluation groups showed some agreement on graduates’ highest ability to perform several social skills: The ability to be trustworthy, trained, reliable, professional, dedicated, and behave ethically were assigned the highest mean ability. A significant difference was found with the ability graduates afforded themselves in having common sense, being professional, and encompassing maturity versus the other two evaluation groups. Recommendations included incorporating and identifying social skills into instruction for students. Group work, presentations, internships, and student organizations were proposed as opportunities for social skill attainment. Agricultural leadership principles, oral communication, and professional development courses were recommended for new and developing agricultural communication programs that could serve to incorporate the most important social skills. Faculty members could benefit from research that can identify more effective measures to evaluate social skill attainment. Recommendations for future research included a similar assessment with technical skills and for other elements of the Agricultural Communication Program System Model to be assessed.

41. Should livestock images provide historical reference or modern reality? An examination of the influence of livestock communication on attitude

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Rumble, Joy N. (author), Rogers-Randolph, Tiffany M. (author), Buck, Emily B. (author), and The Ohio State University University of Florida Association for Communication Excellence
Format:: Journal article
Publication Date:: 2019
Published:: United States: New Prairie Press
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 15 Document Number: D10429
Journal Title:: Journal of Applied Communications
Journal Title Details:: 103(2)
Notes:: 16 pages., Via online journal., The livestock industry has repeatedly struggled to effectively communicate livestock care and handling practices in order to promote awareness and acceptance. Many consumers still hold on to the historically picturesque view of production agriculture instead of the modern reality. It is necessary for the industry to identify how much is too much to tell or show consumers. Therefore, this study sought to understand the influence of two communication treatments on attitudes toward livestock care and use. Elaboration Likelihood Model (ELM) served as the theoretical framework for this study. A sample of 1,049 respondents was obtained through non-probability sampling. To fulfill the purpose of this study, the development of an online survey was informed by ELM and measured prior beliefs, personal involvement, and knowledge. An experimental treatment, consistent with persuasive communication within ELM, presented respondents with one of two images of cage-free egg laying housing and accompanying text. One image could be described as “historically picturesque” and the other as “modern reality.” Attitude toward livestock care and use was measured after exposure to one of the images. Respondents held favorable prior beliefs, demonstrated neutral involvement, and answered three or less knowledge questions correctly. Respondents exposed to the modern reality treatment displayed slightly lower attitudes than those exposed to the historically picturesque treatment. The results indicated that both prior beliefs and image exposure had a significant impact on attitude, while personal involvement was not found to be significant.

42. Can anyone hear us? An exploration of echo chambers at a land-grant university

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Ruth, Taylor K. (author), Rumble, Joy N. (author), Galindo-Gonzalez, Sebastian (author), Lundy, Lisa K. (author), Carter, Hannah S. (author), Folta, Kevin M. (author), and University of Illinois at Urbana-Champaign The Ohio State University University of Florida Association for Communication Excellence
Format:: Journal article
Publication Date:: 2019
Published:: United States: New Prairie Press
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 15 Document Number: D10430
Journal Title:: Journal of Applied Communications
Journal Title Details:: 103(2)
Notes:: 24 pages., Via online journal., Faculty at land-grant universities are expected to engage in some form of Extension, or science communication, as part of the land-grant mission. However, critics have claimed these institutions are out of touch with their stakeholders’ needs and faculty mainly communicate with others in academia. This engagement with a homogenous group reflects the concepts of echo chambers, where people are only exposed to information that aligns with their beliefs and current knowledge and discredit opposing information. An explanatory mixed-methods design was used to understand land-grant faculty’s engagement in echo chambers. A survey was distributed to a census of tenure-track faculty in the University of Florida’s Institute of Food and Agricultural Sciences to understand respondents’ engagement in echo chambers. Follow-up interviews were conducted with 13 of the survey respondents to further explore their audiences and channels used in science communication to understand their engagement in echo chambers. Survey results indicated faculty did not necessarily participate in echo chambers, but they also did not contribute to an open communication network. However, the interviews found participants were interested in reaching new audiences yet struggled to communicate with stakeholders. The participants also reported wanting to find alternative channels to peer reviewed journals to help disseminate their work. The findings from this study indicated faculty contributed to a type of echo chamber, but rather than viewing their stakeholders’ opinions as false, they simply did not hear the opinions. Agricultural communicators should work with land-grant faculty administrators to identify appropriate audiences and channels for science communication.

43. Diffusion of innovations and public communication campaigns: An examination of the 4R Nutrient Stewardship Program

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Seeger, Henry (author), Wilson, Robyn S. (author), and Purdue University The Ohio State Unversity Association for Communication Excellence
Format:: Journal article
Publication Date:: 2019
Published:: United States: New Prairie Press
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 15 Document Number: D10431
Journal Title:: Journal for Applied Communications
Journal Title Details:: 103(2)
Notes:: 21 pages., Via online journal., This project is an examination of how strategies for innovation in fertilizer application are communicated to agricultural communities. Specifically, this project examines the 4R Nutrient Stewardship Program‒a public communication campaign seeking to encourage the use of specific strategies, tools, and best practices in fertilizer application. The campaign is advanced by the Fertilizer Institute, an industry trade association, and targets local agricultural communities within the United States. To understand how this campaign functions to encourage adoption of innovative fertilizer application behaviors, this project draws on the principles of diffusion of innovations theory as well as established concepts within public relations, including issues management.

44. Crowdsourcing change: An analysis of Twitter discourse on food waste and reduction strategies

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Specht, Annie R. (author), Buck, Emily R. (author), and Ohio State University The Ohio State University Association for Communication Excellence
Format:: Journal article
Publication Date:: 2019
Published:: United States: New Prairie Press
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 15 Document Number: D10432
Journal Title:: Journal of Applied Communications
Journal Title Details:: 103(2)
Notes:: 17 pages., Via online journal., Food waste has emerged as a major issue in the United States as the nation collectively sends more than 133 billion pounds of food to its landfills every year. In September 2015, the USDA and EPA announced an initiative to cut U.S. food waste in half by 2030. Between 2015 and 2016, nearly 100,000 posts about food waste have been published on Twitter, a microblogging platform that has been a hub of “slacktivism” since its inception in 2006. Using a conceptual framework of social cognitive theory, online activism, and crowdsourcing, we analyzed food waste conversation participants’ demographics, online communities, and proposed solutions. Data analysis was conducted with listening software Sysomos MAP and a qualitative content analysis of conversation content. The analysis revealed that more than 2,000 U.S. users engaged in the conversation, forming four discrete conversation communities led by influencers from government, news media, and environmental organizations. Proposed solutions to the food waste crisis included domestic or household behavior change, food-waste diversion and donation, recycling and upcycling, consumer education, and governmental action and policy. We recommend using Twitter to mine, test, and deploy solutions for combating food waste; engage with influential users; and disseminate materials for further research into the behavioral implications of online activism related to food waste.

45. Printing and mailing for the brand: An exploratory qualitative study seeking to understand internal branding and marketing within University and Extension communication services units

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Zagonel, Anissa (author), Baker, Lauri M. (author), King, Audrey E.H. (author), and Kansas State University Oklahoma State University Association for Communication Excellence
Format:: Journal article
Publication Date:: 2019
Published:: United States: New Prairie Press
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 15 Document Number: D10433
Journal Title:: Journal of Applied Communications
Journal Title Details:: 103(2)
Notes:: 15 pages., Via online journal., Investment of employees in a brand can lead to greater public understanding and positive impressions of a brand by external stakeholders. However, this can be challenging in public organizations with multiple brand segments and a large number of employees spread across great distance with limited funds for marketing. While previous work has looked at Extension agents, faculty, and volunteers’ brand perceptions, no studies have looked at communication services employees’ investment in the brand. The purpose of this qualitative study was to discover how well employees in a university and Extension printing and mail entity understood the Extension brand and their investment in the brand. Research questions that guided this study were: 1) What perceptions and investment do communication services employees have in the Extension brand? And 2) what are employees’ perceptions of the organization’s branding and marketing efforts? Each of the 18 interviews included a series of questions focusing on employees’ story related to Extension and employees’ thoughts on branding and marketing efforts. Results in this study with communication services employees indicate these employees are not invested in the brand with the majority having little to no understanding of the mission of Extension. This contradicts previous research with employees in other brand segments of Extension. Implications of this work include a need for training on the Extension mission for communication services employees, a shift in culture to encourage investment in the brand, and inclusion of all Extension employees in the mission of Extension.

46. Perceptions of precision agriculture technologies in the U.S. fresh apple industry

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Gallardo, Karina R. (author), Grant, Kara (author), Brown, David J. (author), McFerson, James R. (author), Lewis, Karen M. (author), Einhorn, Todd (author), Sazo, Mario Miranda (author), and Washington State University Michigan State University Cornell Cooperative Extension
Format:: Journal article
Publication Date:: 2019-02-28
Published:: United States: American Society for Horticultural Science
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 15 Document Number: D10435
Journal Title:: HortTechnology
Journal Title Details:: 29(2) : 151-162
Notes:: 12 pages., Via online journal., Advances in precision agriculture technologies provide opportunities to improve the efficiency of agricultural production systems, especially for high-value specialty crops such as fresh apples (Malus domestica). We distributed an online survey to apple growers in Washington, New York, and Michigan to elicit stakeholder perceptions of precision agriculture technologies. Findings from this study demonstrated that growers are willing to adopt precision agriculture technologies when they receive results from applied research projects and are engaged with active extension programs. The availability of customized services and purchasing and rental options may minimize the effects of the economies of size that create barriers to adopting increasing access to technologies. Finally, respondents deemed collaborative efforts between industry and academic institutions crucial for adapting the innovation to better address the needs of growers.

47. Consumer perceptions of green industry retailers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Campbell, Julie H. (author), Campbell, Benjamin L. (author), and University of Georgia
Format:: Journal article
Publication Date:: 2019-03-26
Published:: United States: American Society for Horticultural Science
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 15 Document Number: D10436
Journal Title:: HortTechnology
Journal Title Details:: 29(2) : 213-222
Notes:: 10 pages., Via online journal., A survey of Connecticut consumers was used to investigate perceptions of various green industry retailers. Consumer perceptions of independent garden centers (IGC), home improvement centers (HIC), and mass merchandisers (MM) business practices and their perceived value were assessed. Analysis of variance and ordinary least squares regression models were used to analyze the data. Results indicated that customer service, knowledgeable staff, and high-quality plants are important factors when consumers are deciding where to shop. IGCs were ranked highest in perceived customer service, knowledgeable staff, and plant quality, followed by HICs. MMs were ranked lowest for the majority of measured business practices, with the most notable exception being price. Additionally, IGCs, HICs, and MMs are perceived differently across age cohorts.

48. Plant Madness: A classroom game using bracketology for horticulture plant identification courses

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Miller, Chad T. (author) and Kansas State University
Format:: Journal article
Publication Date:: 2019-03-25
Published:: United States: American Society for Horticultural Science
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 15 Document Number: D10437
Journal Title:: HortTechnology
Journal Title Details:: 29(2) : 223-228
Notes:: 6 pages., Via online journal., Plant Madness was a classroom activity developed and implemented for the Landscape Plants II identification course at Kansas State University. The game was modeled after the National Collegiate Athletic Association college basketball March Madness tournament and Bracketology. One activity objective was to provide students an opportunity to learn new and recent cultivars and plant species not specifically covered in the class curriculum. The activity also provided students opportunities to practice public speaking skills, an avenue to be creative, and simply have fun in class. In Plant Madness, each student randomly drew a plant from a hat and then students were randomly assigned tournament seed rankings (preliminary rankings). On specified game days, one student played against another student, each having 2 minutes of play. Student play varied, and consisted of defining different plant attributes, landscape appeal, and interesting facts, for example; or identifying the opposing student’s plant’s faults through riddles, poems, games, songs, or simply recitation. Referees (e.g., guest faculty, graduate students) reviewed student play and awarded points, and the student with the highest score advanced to the next round through the single-elimination tournament. A postactivity survey was administered [Spring 2016 and 2017 (n = 44)] to obtain student feedback. When asked if the students liked the activity, it was nearly unanimous, 98% liked Plant Madness. Similarly, most students (93%) self-reported the activity increased their awareness of new or recent plant cultivars. When asked to rate the activity compared with other class approaches for learning different plants based on a scale of 1 (excellent) to 5 (poor), the average rating was 1.8. Students’ average rating for their ability to be creative for Plant Madness was 1.8 (1 = to a large extent, 5 = not at all). Ninety-five percent of the students recommended repeating the activity.

49. Eliciting consumer preference and willingness to pay for mushrooms: a latent class approach

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Chakrabarti, Anwesha (author), Campbell, Benjamin L. (author), Shonkwiler, Vanessa (author), and Department of Agricultural and Resource Economics, University of Connecticut Center for Agribusiness and Economic Development, University of Georgia
Format:: Journal article
Publication Date:: 2019-03
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 16 Document Number: D10441
Journal Title:: Journal of Food Distribution Research
Journal Title Details:: 50(1) : 46-62
Notes:: 16 pages., As consumer demand for food labeling becomes increasingly important, producers and retailers can include various labeling to attract new customers. This study investigates Connecticut consumers’ preferences and willingness to pay for mushrooms marketed with various labels using a latent class approach to identify classes within the market. Results reveal three market segments (price/GMO-label, locally/organically grown, and traditional mushroom varieties). Overall, only a third of consumers valued the “locally grown” or “organic” labels, so charging a premium for these labels might alienate a majority of consumers. Finally, GMO labeled mushrooms are discounted, but the non-GMO label receives little value.

50. History of University of California Rangeland Extension, Research, and Teaching

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: unknown
Published:: Society for Range Management
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 16 Document Number: D10464
Journal Title:: Rangelands
Journal Title Details:: 36(5) : 18-24
Notes:: 8 pages., Via online journal., The Agricultural Extension Service at the University of California (UC) was established in Humboldt County in 1913 preceding the nationwide establishment of the extension service in 1914. Improving rangelands by controlling weeds and brush, seeding, fertilization, and grazing management has been a continuing theme of research by UC since the late 1800s. Restoration of annual-dominated grasslands with native perennials has been a recurring research theme that continues to challenge grassland researchers. The complexity of research questions and education programs increased when environmental issues including grazing effects on riparian areas, oak regeneration, wildlife habitat, and water quality began to influence range research and extension programs in the 1980s. A more diversified range extension audience evolved with the increase in small farms and ranches and diversification of agency staff in response to affirmative action.

51. Rural household preferences for cleaner energy sources in Pakistan

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Imran, Muhammad (author), Ozcatalbas, Orhan (author), and Bakhsh, Khuda (author)
Format:: Journal article
Publication Date:: 2019
Published:: Pakistan: Springer
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 25 Document Number: D10536
Journal Title:: Environmental Science and Pollution Research
Notes:: 11 pages., via online journal., Dependence of rural population on traditional fuel sources namely biomass has increased because of easy accessibility and affordability. The use of biomass fuels results in many environmental and health-related hazards. Rural households have little awareness about the ill effects of using biomass energy sources. This study investigated the patterns of rural household energy use and identified the role of information on the effects of biomasses on human health, in addition to other factors influencing households’ choices of energy sources. For this purpose, primary data from 196 households were collected from four districts of the Punjab province in Pakistan. Results showed that use of clean energy sources was limited to basic appliances and 90% of the respondents depended on biomass fuels. Estimates of the multivariate probit model showed that awareness about adverse impacts of biomass fuels as energy sources were significantly related with the choice of energy sources. Further, household head’s education level, household income, landholding, children under the age of 5 years and higher number of adult females were significantly related with the cleaner energy source choices. Distance to market increased the probability of the use of biomass energy sources. The study concluded that awareness campaigns regarding the benefits of using clean energy sources should be launched through print and electronic media while targeting rural women.

52. The new rural reconstruction movement: a Chinese degrowth style

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Alcock, Rowan (author)
Format:: Journal article
Publication Date:: 2019
Published:: China
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 25 Document Number: D10538
Journal Title:: Ecological Economics
Journal Title Details:: 161 : 261-269
Notes:: Case study examines abolishment of economic growth as a dimension of sustainable development.

53. Facebook, contestation and poor people's politics: spanning the urban-rural divide in Cambodia?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Hughes, Caroline (author) and Eng, Netra (author)
Format:: Journal article
Publication Date:: 2019
Published:: Cambodia: Taylor & Francis
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Folder: 25 Document Number: D10541
Journal Title:: Journal of Contemporary Asia
Journal Title Details:: 49(3) : 365-388
Notes:: 25 pages., via online journal, Rural internet use, although still limited, is growing, raising the question of how rural people are using social media politically. As a vehicle of communication that permits the rapid transmission of information, images and text across space and connections between dispersed networks of individuals, does technological advance in rural areas presage significant political transformations? This article investigates this question in the light of a poor result for the Cambodian People’s Party in the 2013 elections, and the subsequent banning of the main opposition party, before the 2018 elections. Expanding internet use in rural areas has linked relatively quiescent rural Cambodians for the first time to networks of information about militant urban movements of the poor. Rural Cambodians are responding to this opportunity through strategies of quiet encroachment in cyberspace. This has had real effects on the nature of the relationship between the dominant party and the rural population and suggests the declining utility of the election-winning strategy used by the party since 1993. However, the extent of this virtual information revolution is limited, since neither the urban nor rural poor are mapping out new online political strategies, agendas or identities that can push Cambodia’s sclerotic politics in new directions.

54. Intersections between connectivity and digital inclusion in rural communities

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Park, Sora (author), Freeman, Julie (author), and Middleton, Catherine (author)
Format:: Journal article
Publication Date:: 2019
Published:: Australia: Taylor & Francis
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 25 Document Number: D10542
Journal Title:: Communication Research and Practice
Journal Title Details:: 5(2) : 139-155
Notes:: 18 pages., via online journal., Findings in rural communities prompt authors to recommend a customized policy framework that is responsive to the diversity and uniqueness of local contexts in connectivity and digital inclusion.

55. Green shoots: how small signs of hope are sprouting up across the impoverished local news landscape

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Bednar, Olivia (author)
Format:: Journal article
Publication Date:: 2019-05-15
Published:: Canada: Ryerson University, Toronto, Ontario, Canada
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 25 Document Number: D10545
Journal Title:: Ryerson Review of Journalism
Journal Title Details:: Spring 2019
Notes:: 7 pages., via online journal., Article examines challenges facing local news media and introduces some options they are exploring.

56. Left behind

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Goldman, Jordana (author)
Format:: Journal article
Publication Date:: 2019-01-01
Published:: Canada: Ryerson University, Toronto, Ontario, Canada
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 25 Document Number: D10547
Journal Title:: Ryerson Review of Journalism
Notes:: 6 pages., via website,Ryerson Review of Journalism., Between the hours of about 4 p.m. to midnight, Ashleigh Weeden goes dark. Not for the usual reasons, though. In Weeden’s southwestern Ontario town, the internet connection becomes—for all practical purposes—nonexistent during those hours. The PhD student at the University of Guelph lives in Ariss, Ontario, a “dispersed rural community” sandwiched between urban centres like Guelph and Kitchener. Despite paying about $250 monthly for internet access, she finds herself shut out of the internet. “…[S]ometimes [internet speed] goes one, maybe half a megabyte down,” she says. “I can’t grade, I can’t do anything, there’s no point, I might as well give up until about midnight.”

57. Newsreel or not real: culling impressions of the twentieth centur4y from a vivid but imperfect source

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Grohsgal, Leah Weinryb (author / Division of Preservation and Access, National Endowment for the Humanities)
Format:: Journal article
Publication Date:: 2019-02-22
Published:: USA: National Endowment for the Humanities.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 25 Document Number: D10549
Journal Title:: Humanities
Journal Title Details:: 20(2) Spring 2019
Notes:: 6 pages., via online journal., History and value of newsreels as information sources for theater goers, including those in rural areas. Author identifies the Moving Image Research Collections located at the University of South Carolina. They were contributed by 20th Century Fox in the early 1980s.

58. Rural ruins in America's climate change story: photojournalism, perception, and agency in Shishmaref, Alaska

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Herrmann, Victoria Stephanie (author)
Format:: Journal article
Publication Date:: 2019
Published:: USA: Taylor & Francis
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 25 Document Number: D10550
Journal Title:: Annals of the American Association of Geographers
Journal Title Details:: 109(3) : 857-874
Notes:: 19 pages., via online journal., This article provides a visual analysis of a set of peopleless photographs taken in 2006 of a falling home erosion in the village of Shishmaref, Alaska, that have been widely circulated in reporting about the relocation of the village due to climate change. It asks whether the visual contract between spectator and absent climate change victim extends beyond an empathetic response to action toward restoring the lost home. The article explores the relationship of contemporary scholarship on postmodern ruination in U.S. Rust Belt cities and the Shishmaref fallen home photograph as a means to analyze the work done by rural ruination.

59. Cooperative Extension competencies for the community engagement professional

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Atiles, Jorge Horacio (author)
Format:: Journal article
Publication Date:: 2019
Published:: USA: University of Georgia
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 25 Document Number: D10552
Journal Title:: Journal of Higher Education Outreach and Engagement
Journal Title Details:: 23(1) : 107-127
Notes:: 22 pages., via online journal., The community engagement professional (CEP) plays a critical role in engaging faculty, staff, and students with communities. In order to do this in the most effective way, this essay advocates for CEPs to become familiar with the Cooperative Extension system and develop competency for engaging Extension personnel, even when those personnel are not a part of the CEP’s home institution. The essay extends the work of Dostilio et al. (2017) on preliminary competencies for the community engagement professional by identifying additional competencies, organized as knowledge, skill, and dispositions, that can help CEPs work with the Cooperative Extension system to maximize engagement opportunities for faculty, staff, and students. This essay also includes ideas for implementing competency training for CEPs. Conclusions include thoughts on preparing the community engagement professional to learn and collaborate with Cooperative Extension to enrich the academic experience and benefit the communities they serve.

60. Marketing agencies roundup

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: King, Julia (author), Young, Jeff (author), Unterweger, Brittany (author), Fleck, Laurie (author), Henderson, Kerry (author), Ries, Rhonda (author), and Walter, Jeff (author)
Format:: Journal article
Publication Date:: 2019-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10585
Journal Title:: Agri Marketing
Journal Title Details:: 57(4) : 22-28
Notes:: via library catalog., Reports from eight agri-marketing communications agencies on what's new and vital in their profession.

61. Largest communications agencies

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2019-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10586
Journal Title:: Agri Marketing
Journal Title Details:: 57(4) : 32-43
Notes:: via library catalog., Annual listing of the largest marketing communications agencies whose clients sell products and services within the agricultural industry and/or the rural lifestyle industry.

62. The making of a master marketer

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2019-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10587
Journal Title:: Agri Marketing
Journal Title Details:: 57(4) : 48-51
Notes:: via library catalog., Features the recipient of the 2019 Marketer of the Year award from the National Agri-Marketing Association.

63. Farm Journal magazine's new look

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2019-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10588
Journal Title:: Agri Marketing
Journal Title Details:: 57(4) : 56
Notes:: via library catalog., Description of the 140-year-0ld magazine's new design

64. Global networks of genetically modified crops technology: a patent citation network analysis

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Ji, Jiaojiao (author), Barnett, George A. (author), and Chu, Jianxun (author)
Format:: Journal article
Publication Date:: 2019
Published:: International: Springer
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10590
Journal Title:: Scientometrics
Journal Title Details:: 118(3): 737-762
Notes:: 26 pages., via online journal., This paper employs the patent data of four major genetically modified (GM) crops, soybeans, cotton, maize and rapeseed, to illustratee how the innovation of GM crop technology diffused and distributed globally over time. Data collected from the Derwent Innovation Index, were employed to construct country patent citation networks, from 1984 to 2015, and the results revealed that developed countries were early adopters, and the primary actors in the innovation of GM crop technology. Only seven developing countries appeared in the country citation network. Most developed countries were reluctant to apply GM crop technology for commercial cultivation. Private businesses stood out in the patent citation network. The early adoption and better performance of developed countries can be explained by the activities of large established private companies.

65. Engaging journalism in rural communities

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Wenzel, Andrea (author)
Format:: Journal article
Publication Date:: 2019
Published:: USA: Taylor & Francis
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10622
Journal Title:: Journalism Practice
Journal Title Details:: 13(6) : 708-722
Notes:: 16 pages., via online journal., Case study examined the efforts of a rural hyperlocal outlet to adapt community traditions as engagement interventions by reimagining "society columns" as community contributors -- and using "liars tables" as listening circles. Findings show promising signs by making the processes of journalism more participatory, allowing residents to represent and share their own stories and cover a wider range of stories that are not exclusively negative. The "liars table" concept "has a steeper road ahead."

66. How to make a grand champion

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2019-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D10709
Journal Title:: Agri Marketing
Journal Title Details:: 57(5) : 22-23
Notes:: Describes an advertising campaign named Grand Champion of the 2019 award program of National Agri-Marketing Association. Features Wyffels Hybrids.

67. New ground for ag journalism

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Roberts, Owen (author / President, International Federation of Agricultural Journalists)
Format:: Journal article
Publication Date:: 2019-06
Published:: Brazil
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D10710
Journal Title:: Agri Marketing
Journal Title Details:: 57(5) : 24
Notes:: Reports on a gathering of International Federation of Agricultural Journalists (IFAJ) representatives with those of the network, Rede Brasil de Jornelistas Agri (Brazilian Agricultural Journalists Network) to discuss possible collaboration for professional development and information exchange.

68. Updates from ag comm leaders

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Batio, Nancy (author / Chair, Connectiv Agri Media Committee), Brown, Carey (author / President, Livestock Publications Council), and Lee, Christy Couch (author / President, AAEA)
Format:: Journal article
Publication Date:: 2019-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 78 Document Number: D10829
Journal Title:: Agri Marketing
Journal Title Details:: 57(6) : S2-S3
Notes:: Updates about activities of three agricultural journalist/communicator organizations.

69. 2019 Hall of Fame inductees

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Sattler, JoDee (author / Agricultural Relations Council) and Shearing, Cyndie (author / American Farm Bureau Federation)
Format:: Journal article
Publication Date:: 2019-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 78 Document Number: D10830
Journal Title:: Agri Marketing
Journal Title Details:: 57(6) : 47-49
Notes:: Honoring two distinguished members and leaders of the Agricultural Relations Council.

70. Gleason: a pioneer in transition to digital

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Quinn, Larry A. (author)
Format:: Journal article
Publication Date:: 2019-09-08
Published:: USA: National Association of Farm Broadcasting, Platte City, Missouri
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 83 Document Number: D10841
Journal Title:: Airing on the Side of Agriculture
Notes:: Via online issue. 3 pages., Features the career of a farm broadcaster who "worked on the bleeding edge during the early stages of the digital transition for radio and TV."

71. For Armstrong: broadcasting is pursuit of a dream

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Armstrong, Max (author / WGN, Chicago, Illinois)
Format:: Journal article
Publication Date:: 2019-09-05
Published:: USA: National Association of Farm Broadcasting, Platte City, Missouri
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 84 Document Number: D10843
Journal Title:: Airing on the Side of Agriculture
Notes:: 2 pages., Via online., Veteran farm broadcaster's "reflections about this business and how grateful he is for his various opportunities."

72. Unhealthy food: food and beverage references in comedy series

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Mayrhofer, Mira (author), Naderer, Brigitte (author), and Binder, Alice (author)
Format:: Journal article
Publication Date:: 2019
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 93 Document Number: D10855
Journal Title:: Journalism and Mass Communication Quarterly
Notes:: First published May 7, 2019. In press., We analyzed comedy series for food and beverage references, with particular attention to their type of presentation, along with the characteristics of actors associated with the references. Because the generally positive tone of comedy series can exert affective influence over audiences, the result that clearly unhealthy products appeared more often (food: 51.6%; beverage: 40.5%) than clearly healthy ones (food: 11.2%; beverage: 19.6%) could be especially problematic. Moreover, women (56.5%; men: 47.4%) and African American characters (62.7%; Caucasians: 51.5%; Other: 44.7%) were significantly more often associated with unhealthy foods, which could prompt stereotypes of such individuals.

73. How will we eat and produce in the cities of the future? From edible insects to vertical farming - a study on the perception and acceptability of new approaches

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Specht, Kathrin (author), Zoll, Felix (author), Schumann, Henrike (author), Bela, Julia (author), Kachel, Julia (author), and Robischon, Marcel (author)
Format:: Journal article
Publication Date:: 2019
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 99 Document Number: D10870
Journal Title:: Sustainability
Journal Title Details:: 11(16)
Notes:: Via online. 27 pages., Global challenges such as climate change, increasing urbanization and a lack of transparency of food chains, have led to the development of innovative urban food production approaches, such as rooftop greenhouses, vertical farms, indoor farms, aquaponics as well as production sites for edible insects or micro-algae. Those approaches are still at an early stage of development and partly unknown among the public. The aim of our study was to identify the perception of sustainability, social acceptability and ethical aspects of these new approaches and products in urban food production. We conducted 19 qualitative expert interviews and applied qualitative content analysis. Our results revealed that major perceived benefits are educational effects, revaluation of city districts, efficient resource use, exploitation of new protein sources or strengthening of local economies. Major perceived conflicts concern negative side-effects, legal constraints or high investment costs. The extracted acceptance factors deal significantly with the “unknown”. A lack of understanding of the new approaches, uncertainty about their benefits, concerns about health risks, a lack of familiarity with the food products, and ethical doubts about animal welfare represent possible barriers. We conclude that adaptation of the unsuitable regulatory framework, which discourages investors, is an important first step to foster dissemination of the urban food production approaches.

74. News framing of avian flu: media advocacy and response to a public health crisis

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Choi, Minhea (author) and McKeever, Brooke Weberling (author)
Format:: Journal article
Publication Date:: 2019
Published:: South Korea
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 101 Document Number: D10890
Journal Title:: Newspaper Research Journal
Journal Title Details:: 40
Notes:: Online via UI subscription., This study explores how South Korean newspapers reported the issue of AI (avian influenza) by employing framing, and the concepts of media advocacy and mobilizing information (MI). Results indicate that news stories were more likely to attribute blame to the government. Government, scientist/researcher, and farmer sources were most prevalent in news coverage. Mentions of tactical MI for the preventive actions increased. Overall, findings indicate the increased media advocacy efforts during repetitive outbreaks of AI.

75. Data collection and usage

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Ward, Torrie (author / Center for Food and Agricultural Business, Purdue University)
Format:: Journal article
Publication Date:: 2019-09
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 114 Document Number: D11029
Journal Title:: Agri Marketing
Journal Title Details:: 57(7) : 22
Notes:: Summarizes results of a non-farmer survey documenting how each of five stages of the agricultural and food business value chain is evolving in terms of data collection and use.

76. Study shows consistent listenership

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2019-09
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 114 Document Number: D11030
Journal Title:: Agri Marketing
Journal Title Details:: 57(7) : 24
Notes:: Summarizes findings of a 2019 survey among U.S. farmers regarding their daily information sources for farming, agricultural news, weather and markets. "Even as new information sources appear and some farmers partake in them, traditional farm-news sources like radio continue to show broad-based strength."

77. NAFB Foundation fundraising efforts

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Wyant, Sara (author)
Format:: Journal article
Publication Date:: 2019-09
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 114 Document Number: D11031
Journal Title:: Agri Marketing
Journal Title Details:: 57(7) : 26
Notes:: Update on fundraising and fund uses of the National Association of Farm Broadcasting (NAFB) Foundation for scholarships, internships and other professional development efforts.

78. Armstrong, Steever selected for NAFB Hall of Fame

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2019-09
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 114 Document Number: D11032
Journal Title:: Agri Marketing
Journal Title Details:: 57(7) : 28, 30-32

79. A website content analysis of corporate animal welfare messaging

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Morris, Olivia (author), Miller, Jefferson D. (author), and Whitehead, Isabel (author)
Format:: Journal article
Publication Date:: 2019-11
Published:: Association for Communication Excellence
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11053
Journal Title:: Journal of Applied Communications
Journal Title Details:: 103(4)
Notes:: via online journal., The purpose of this study was to identify and describe the nature of corporate positions on animal welfare available on the websites of five meat producing companies in the U.S. The results of the content analysis illustrated that there were common topics among the dialogs the companies were willing to open related to their animal welfare positions. The companies typically took a general approach to animal welfare topics, commonly focusing on their corporate policy and their commitment to animal welfare. While each company focused on a unique combination of topics, companies commonly avoided mentioning more specific and possibly controversial topics and instead chose to focus on big-picture topics such as a commitment to sound animal welfarepractices. Each company used a particular set of frames to couch individual animal welfare messages for consumers. The most common frame led was that the company is an industry leader in animal welfare. Eighteen thematic terms related to livestock production and handling emerged through the content analysis. Of those, animal handling and humane were clearly the most commonly used terms. Future research should include matching these content analysis results with the existing communication strategies of each company, conducting more content analyses on animal protein companies’ other media outlets, as well as further exploring the presence of frames, topics, and terminology in news coverage in comparison to the online messages of animal protein companies.

80. The next economy will be a cooperative economy

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Reetz, Allan (author)
Format:: Journal article
Publication Date:: 2019-11
Published:: USA: Cooperative Communicators Association
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11072
Journal Title:: CCA Connect
Notes:: Summary of the 2019 Co-op IMPACT Conference in Washington, D.C. Participants included co-op developers, financiers, community and city leaders, innovators, economists, and policy makers.

81. To diversify or not to diversify, that is the question. Pursuing agricultural development for smallholder farmers in marginal areas of Ghana

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Bellon, Mauricio R. (author), Kotu, Bekele Hundie (author), Azzarri, Carlo (author), and Caracciolo, Francesco (author)
Format:: Journal article
Publication Date:: 2019-09-18
Published:: Science Direct
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11076
Journal Title:: World Development
Journal Title Details:: 125
Notes:: 10 pages., Via online resource., Many smallholder farmers in developing countries grow multiple crop species on their farms, maintaining de facto crop diversity. Rarely do agricultural development strategies consider this crop diversity as an entry point for fostering agricultural innovation. This paper presents a case study, from an agricultural research-for-development project in northern Ghana, which examines the relationship between crop diversity and self-consumption of food crops, and cash income from crops sold by smallholder farmers in the target areas. By testing the presence and direction of these relationships, it is possible to assess whether smallholder farmers may benefit more from a diversification or a specialization agricultural development strategy for improving their livelihoods. Based on a household survey of 637 randomly selected households, we calculated crop diversity as well as its contribution to self-consumption (measured as imputed monetary value) and to cash income for each household. With these data we estimated a system of three simultaneous equations. Results show that households maintained high levels of crop diversity: up to eight crops grown, with an-average of 3.2 per household, and with less than 5% having a null or very low level of crop diversity. The value of crop species used for self-consumption was on average 55% higher than that of crop sales. Regression results show that crop diversity is positively associated with self-consumption of food crops, and cash income from crops sold. This finding suggests that increasing crop diversity opens market opportunities for households, while still contributing to self-consumption. Given these findings, crop diversification seems to be more beneficial to these farmers than specialization. For these diversified farmers, or others in similar contexts, interventions that assess and build on their de facto crop diversity are probably more likely to be successful.

82. BQA campaign links industry, consumers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Barnhart, Walt (author)
Format:: Journal article
Publication Date:: 2019-11-01
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11077
Journal Title:: Drovers
Notes:: 3 pages., Via online issue., Describes communications campaign about the Beef Quality Assurance program of the National Cattlemen's Beef Association.

83. Beef cutout prices: widely reported, yet wildly misunderstood

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Henderson, Greg (author)
Format:: Journal article
Publication Date:: 2019-11-20
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11078
Journal Title:: Drovers
Notes:: Via online issue. 2 pages., Describes recent experience in which a packing house fire resulted in lower fed cattle prices and higher values of choice boxed beef cutout values - resulting in frustration and anger in cattle country.

84. How different consumer groups with distinct basic human values gather, seek and process information on meat topics: the case of the German Animal Welfare initiative

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Hirsch, Darya (author), Meyer, Christian H. (author), Massen, Cristina (author), and Terlau, Wiltrud (author)
Format:: Journal article
Publication Date:: 2019
Published:: Germany
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11082
Journal Title:: International Journal on Food System Dynamics
Journal Title Details:: 10(1) : 100-113
Notes:: Available online at www.centmapress.org, Results showed that depending on expressed meta-values, respondents had different specific information sources and needs. Online sources were rarely mentioned, the majority of consumers referred to brochures, flyers and interpersonal contacts.

85. Societal perspectives on a bio-economy in Germany: an explorative study using Q methodology

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Hempel, Corinna (author), Will, Sabine (author), and Zander, Katrin (author)
Format:: Journal article
Publication Date:: 2019
Published:: Germany
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11083
Journal Title:: International Journal on Food System Dynamics
Journal Title Details:: 10(1) : 21-37
Notes:: Available online at www.centmapress.org, Bio-economy describes an economy based on renewable instead of fossil resources. Findings identified three perspectives: "sufficiency and close affinity to nature," technological progress" and "Not at any price."

86. Benefits of regional food quality labels for Czech producers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Sadilek, Tomas (author)
Format:: Journal article
Publication Date:: 2019
Published:: Czech Republic
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11084
Journal Title:: International Journal on Food System Dynamics
Journal Title Details:: 10(2) : 195-205
Notes:: Available online at www.centmapress.org, Results showed that the producers had seen a positive improvement in sales following acquisition of the regional food quality label, although they had not noticed greater interest in their products during campaigns to support awareness of the label.

87. The role of inter-organizational relations and networks in agribusiness: the case for the Polish fruit and vegetable industry

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Wisniewska-Paluszak, Joanna A. (author) and Paluszak, Grzegorz T. (author)
Format:: Journal article
Publication Date:: 2019-01-01
Published:: Poland
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11085
Journal Title:: International Journal on Food System Dynamics
Journal Title Details:: 10(2) : 176-194
Notes:: Available online at www.centmapress.org, This study distinguished five categories of inter-organizational network relations: very strong operational, strong sustainable, moderate social, weak innovative and very weak shared resources. The studied networks were characterized by strong activity and actor ties and weak resources bonds. "Specifically, the lack of shared resources might negatively influence the networks innovation and sustainable in the future."

88. Citizens' perception of different aspects regarding German livestock production

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Rovers, Anja (author), Christoph-Schulz, Inken (author), and Brummer, Nanke (author)
Format:: Journal article
Publication Date:: 2019
Published:: Germany
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11086
Journal Title:: International Journal on Food System Dynamics
Journal Title Details:: 10(4) : 361-374
Notes:: Available online at www.centmapress.org, Using two different ranking procedures, main points of criticism as well as sideshows could be identified for fattening pigs, dairy cattle production, and laying hens

89. The impact of producers' cognitive styles on their purchasing behavior

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Feeney, Roberto (author), Accursi, Federico (author), and Mac Clay, Pablo (author)
Format:: Journal article
Publication Date:: 2019
Published:: Argentina
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11087
Journal Title:: International Journal on Food System Dynamics
Journal Title Details:: 10(5) : 498-515
Notes:: Available online at www.centmapress.org, Results showed that different segments of producers had distinctive purchasing behaviors. Specifically, analytic-oriented producers tended to focus on product performance and less on the relationship with suppliers when buying their inputs. They also tended to be loyal to input brands, rely less on dealers/retailers and salespeople, and they are willing to change suppliers more often than other producers. Intuitive-oriented producers valued more the relationship with the supplier and are interested in contacting the salesperson if they need a product. Balanced-oriented producers declared to be less loyal to brands, but were more stable in terms of not changing input suppliers frequently.

90. Corporate communication actions in response to crises: empirical evidence in food fraud in Brazil

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Florencio de Almeida, Luciana (author), Valeria Rocha, Thelma (author), and Ribeiro da Fonseca, Marcio (author)
Format:: Journal article
Publication Date:: 2019
Published:: Brazil
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11088
Journal Title:: International Journal on Food System Dynamics
Journal Title Details:: 10(5) : 458-472
Notes:: Available online at www.centmapress.org, Results indicated that both corporate firms involved in a food fraud case lacked an immediate mandate to address the legitimate stakeholders' claim. "This study adds the action perspective to stakeholder salience theory, providing practical guidelines for marketers in the food sector who face wicked contexts, attempting to achieve transparency and common goals along with their stakeholders."

91. Public images of dairy farms among urban dwellers in Bogota, Colombia

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Wellbrock, Wiebke (author), Burkart, Stefan (author), Encisco Valencia, Karen (author), and Knierim, Andrea (author)
Format:: Journal article
Publication Date:: 2019
Published:: Colombia
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11089
Journal Title:: International Journal on Food System Dynamics
Journal Title Details:: 10(5) : 473-485
Notes:: Available online at www.centmapress.org, Findings of a word association task revealed that most participants associated cows, rural areas, and traditional production systems with the cue dairy farms. While purchasing their products, they paid the most attention to attributes such as health and hygiene, indicating that they pay the most attention to product quality and not production quality. Yet more than half indicated that modern production systems contradict their norms and values. Authors concluded that the current modernization efforts in Colombia do not fit to the specific culture of the country.

92. Climate change vulnerability and adaptation strategies for smallholder farmers in Yangi Qala District, Takhar, Afghanistan

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Omerkhil, Najibullah (author), Chand, Tara (author), Valente, Donatella (author), Alatalo, Juha M (author), and Pandey, Rajiv (author)
Format:: Journal article
Publication Date:: 2020-03
Published:: Science Direct
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11091
Journal Title:: Ecological Indicators
Notes:: 10 pages., Smallholder farmers in Afghanistan are already facing various risks in agricultural production due to past continuous insurgencies. Climate change is likely to amplify the risk and make them even more vulnerable. The present study attempted to evaluate the vulnerability profiles of smallholder farmers due to climate change using the IPCC Framework. Primary data on relevant parameters for assessing climate change-led social vulnerability in the region were collected by classifying study region into two zones: the plain and the hills of Yangi Qala District in Takhar province, Afghanistan. Thirteen villages from each zone were selected at random, and face-to-face interviews were conducted with ten randomly selected households in each of the selected villages in both zones based on a pre-tested questionnaire. The questionnaire contained indicators for all three dimensions of vulnerability: exposure, sensitivity and adaptive capacity. The collected data were subjected to a proposed vulnerability index, after estimating the indices of the three dimensions of vulnerability. The Iyenger and Sudershan weighting method was used to assess the contribution of each vulnerability dimension. Vulnerability was classified according to different categories based on beta distribution to evaluate the villages’ vulnerability status. The results showed that about 23% of all 26 sampled villages in both zones had low exposure, 26% moderate exposure and 51% high exposure to climate-change hazards and extreme weather events. High sensitivity was observed in 51%, moderate sensitivity in 7%, and low sensitivity in 42% of villages. High adaptive capacity to climate change was observed in 38% of villages, 19% were moderately adaptive and 42% showed a low adaptive capacity. High vulnerability was observed in 50% of villages, 4% were moderately vulnerable, and 46% had low vulnerability. A high proportion of smallholder farmers in the hilly zone in the sampled district were highly vulnerable, exposed and sensitive with a low adaptive capacity to climate change compared to the plain zone. The high vulnerability in the hilly zone was attributed to limited resources with a low adjustment capability to counter the disturbances, especially in crop cultivation, in response to climate change. A handful of low-cost and local approaches such as improving farmer extension services, introducing small-scale local infrastructure projects, reinforcing informal safety nets and protecting natural ecosystems could be viable cost-effective options that would also be sustainable given their low recurring costs and the limited maintenance required.

93. Farm households’ risk perception, attitude and adaptation strategies in dealing with climate change: Promise and perils from rural Pakistan

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Khan, Imran (author), Lei, Hongdou (author), Shah, Irshad Ali (author), Ali, Imad (author), Khan, Inayat (author), Muhammad, Ihsan (author), Huo, Xuexi (author), and Javed, Tehseen (author)
Format:: Journal article
Publication Date:: 2020-02
Published:: Science Direct
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11093
Journal Title:: Land Use Policy
Journal Title Details:: 91
Notes:: 11 pages., Pakistan is highly vulnerable to extreme climatic events, such as floods and droughts. This study determines the farmers’ risk perception, risk attitude, adaptation measures and various aspects of vulnerability to climate change (e.g. floods, droughts, heavy rainfalls, pests and disease) at farm level in rural Pakistan. The risk perception and attitude of farm households are crucial factors that influence farm productivity, investment and management decisions at this level. A well-designed questionnaire was used to interview 720 farm households from six districts of the Khyber Pakhtunkhwa province. A binary logit model was used to determine the main factors that affect the choice of adaptation strategies of the farm household. The findings revealed that crop diversification, changing crop varieties, altering the crop calendar, varying the fertilizer used, mulching and farm insurance were the main adaptation strategies followed by farm households. The results of the binary logit model revealed that age, education, farm size, household size, credit accessibility, annual income and the perception on the increase in temperature and decrease in rainfall had significant influence on the selection of the adaption strategies. The findings of this study can provide guidance, policy recommendations and reference for future researchers.

94. Assessing the Potentials of Digitalization as a Tool for Climate Change Adaptation and Sustainable Development in Urban Centres

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Balogun, Abdul-Lateef (author), Marks, Danny (author), Sharma, Richa (author), Shekhar, Himanshu (author), Balmes, Chiden (author), Maheng, Dikman (author), Arshad, Adnan (author), and Salehi, Pourya (author)
Format:: Journal article
Publication Date:: 2020-02
Published:: Science Direct
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11094
Journal Title:: Sustainable Cities and Society
Journal Title Details:: 53
Notes:: 12 pages., Digitalization is a key enabler of sustainable development of cities’ socio-economic dynamics with the potential to foster climate-friendly urban environments and societies. The advent of the 4th industrial revolution has seen the increased application of digitalization in several fields and at different levels. High-tech digital devices, platforms and environments are increasingly being deployed to enhance productivity, efficiency and sustainability, and improve overall well-being of urban dwellers. Digitalization is projected to further impact cities in future, transform jobs and trigger life-style changes with far-reaching impacts that will ultimately affect cities’ resilience and adaptation capacities. While a growing body of research has highlighted the significance of digitalization to climate change mitigation such as reducing GHG and CO2 emissions, comprehensive evaluations of the potentials of digitalization as an enabler of climate change adaptation remain scarce. This paper addresses this gap by analysing the current trend in digital revolution in relation to climate change adaptation and examines the likely challenges of digitalization. A desk research method was adopted, focusing on core digitalization concepts driving the Fourth Industrial Revolution (IR 4.0). Nine case studies in cities across various continents were selected to assess the potentials of digitalization in addressing climatic hazards and to highlight benefits from implementing digitalization, while considering the social-ecological-technological challenges and tensions around IR 4.0. Our findings reveal the capabilities of digitalization in supporting more effective early warning and emergency response systems, enhancing food and water security, improving power infrastructure performance, enabling citizen engagement and participatory adaptation measures and minimizing the impacts of climatic hazards. Finally, we recommend feasible pathways to overcome present risks and challenges in order to optimize the numerous opportunities offered by digitalization in support of climate change adaptation initiatives.

95. The one-traffic-light-town with some of the fastest internet in the U.S

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Halpern, Sue (author)
Format:: Journal article
Publication Date:: 2019-12-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11098
Journal Title:: New Yorker
Notes:: Online from the New Yorker., Fibre-optic cables strung above a home in Jackson County, Kentucky, one of the poorest countries in the country. High-speed broadband has been used to bring internet-based jobs to the region.

96. 5G is coming: here's what it means

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Weis, Dusty (author / Association of Equipment Manufacturers)
Format:: Journal article
Publication Date:: 2019-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11101
Journal Title:: Agri Marketing
Journal Title Details:: 57(8) : 30, 32
Notes:: 2 pages., Overview of 5G network technology and what it will mean to the agricultural equipment industry.

97. Who owns the data?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Knight, David (author)
Format:: Journal article
Publication Date:: 2019-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11102
Journal Title:: Agri Marketing
Journal Title Details:: 57(8) : 36, 38

98. Ag industry game changers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Gale, Mark (author)
Format:: Journal article
Publication Date:: 2019-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11103
Journal Title:: Agri Marketing
Journal Title Details:: 57(8) : 44
Notes:: 1 page., Author describes five technologies with potential to change the future of ag and food industries, all with communications dimensions.

99. Integrate cattle info

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Maday, John (author)
Format:: Journal article
Publication Date:: 2020-01-10
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 124 Document Number: D11193
Journal Title:: Drovers
Notes:: Via online issue obtained from aginfo@farmjournal.com. 3 pages., Author reports on efforts for closer integration among the cow-calf, stocker, and feeding sectors of the beef industry. The article describes efforts of feedlot veterinarians affiliated with the Production Animal Consultation (PAC) to develop a plan to share data, experiences, ideas, and outcomes. "PAC now has 35 veterinary members in 14 states and two international countries, along with staff to assist in information technology, data collection, research and communications."

100. Organic standards, farmers' perceptions, and the contested case of biodegradable plastic mulch in the United States

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Dentzman, Katherine E. (author), Goldberg, Jessica R. (author), and University of Idaho Washington State University
Format:: Journal article
Publication Date:: 2019-11-12
Published:: United States: Elsevier
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 124 Document Number: D11215
Journal Title:: Journal of Rural Studies
Journal Title Details:: 73(2020) : 203-213
Notes:: 12 pages, via online journal

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