Format: Commentary / Journal Title: AAEA ByLine / Within Last x Years: within 5 Years

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Horstmeier, Greg (author)
Format:: Commentary
Publication Date:: 2019-07
Published:: USA: AAEA - The Agricultural Communicators Network, LaGrange, GA.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 46 Document Number: D10706
Journal Title:: AAEA ByLine
Notes:: 4 pages., Via online., "The chief ethical fear for the past 99 years of agricultural journalism has been that one of our number would cuddle up closer to advertisers than others of us, and reap unethical benefits of that. The chief charge of every Ethics Committee [of AAEA] has been to protect our collective readers from any hoodwinking that would come from such collusion. As I look toward that 100th year, I wonder who needs protecting from whom." Examines pressures on agricultural journalists in the wake of divided audience perspectives about the role of agricultural media in covering contentious political issues

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Hess, Ann (author / South Dakota State University Extension)
Format:: Commentary
Publication Date:: 2021-03
Published:: USA: AAEA - The Agricultural Communicators Network, Lagrange, Georgia
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12158
Journal Title:: AAEA ByLine
Notes:: Via online issue. 3 pages., Author offers suggestions, based on her career experiences.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Weller, Paul (author)
Format:: Commentary
Publication Date:: 2020-07
Published:: USA: AAEA - The Agricultural Communicators Network, Lagrange, Georgia
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11788
Journal Title:: AAEA ByLine
Notes:: Online from publisher. 1 page., Memories of a 32-year member of AAEA, including eight years as executive secretary-treasurer and recipient of the 2010 AAEA Meritorious Service Award.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Osborn, Jim (author / Boelte-Hall)
Format:: Commentary
Publication Date:: 2020-09
Published:: USA: AAEA - The Agricultural Communicators Network, LaGrange, GA.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11782
Journal Title:: AAEA ByLine
Notes:: Online from publisher. 2 pages., Author notes that the COVID-19 pandemic is creating stress for agri businesses concerned about how to communicate effectively with their audiences. Digital obstacles such as ad blocking software, email opt-outs, and spam fatigue have forced marketers to adjust strategies. "Direct mail may offer the best bang for the buck during this pandemic." Consumers can read it whenever they want, it offers more engagement of physical senses, and is a tangible product in their hands.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Deering, Julie (author / President, AAEA)
Format:: Commentary
Publication Date:: 2019-07-11
Published:: USA: AAEA - The Agricultural Communicators Network, LaGrange, GA.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 114 Document Number: D11037
Journal Title:: AAEA ByLine
Notes:: Online from publisher. 2 pages., "...seven palpable principles that guide me" during six years as a member of the AAEA Board of Directors.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Odle, Jack (author)
Format:: Commentary
Publication Date:: 2021-03
Published:: USA: AAEA - The Agricultural Communicators Network, Lagrange, Georgia
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12161
Journal Title:: AAEA ByLine
Notes:: Online from publication. 3 pages., Thoughts and career memories of a former president of the American Agricultural Editors' Association.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Hillyer, Gregg (author)
Format:: Commentary
Publication Date:: 2021-02
Published:: USA: AAEA - The Agricultural Communicators Network, Lagrange, Georgia
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12105
Journal Title:: AAEA ByLine
Notes:: Online from publisher. 4 pages., Author and current editor in chief of Progressive Farmer magazine describes his journey into agricultural journalism, with special emphasis on his participation in AAEA (1998 president) and the International Federation of Agricultural Journalists. "Why didn't someone warn me? I'm glad they didn't. Otherwise, I never would have joined AAEA or enjoyed the rich rewards of friendships from ag communicators both near and far."

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