Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11823
Notes:
Thesis in partial fulfillment of a Master of Science degree, A.Q. Miller School of Journalism, Kansas State University, Manhattan. 103 pages. Retrieved by online keyword searching. Only the title page, abstract, content section, and discussion section are printed for reference., Case analysis of a video that went viral, "I'm farming and I grow it." It was created by three Kansas farm boys. Author used two theories, Uses and Gratifications and Two-Step Flow, to identify key factors in the success. The study also provided a model to help a non-professional video go viral, based on previous research and this case study.
Zilberman, David (author) and Kaplan, Scott (author)
Format:
Paper
Publication Date:
2014
Published:
Canada
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D07636
Notes:
Selected paper presented at the 2014 AAEA/EAAE/CAFS joint symposium: Social networks, social media and the economics of food, Montreal Canada,May 23-24, 2014. 13 pages.
Chachere, Leighton (author) and Gibson, Courtney (author)
Format:
Paper abstract
Publication Date:
2018-02
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D10012
Notes:
Abstract of paper presented at the National Agricultural Communications Symposium, Southern Association of Agricultural Scientists (SAAS) Agricultural Communications Section, Jacksonville, Florida, February 4-5, 2018.
3 pages., Three winning AAEA photographers - Jim Patrico, David Lundquist and Harlen Persinger - offer advice for shooting and preparing winning photo entries.
