Describes a campaign by the National Christmas Tree Association to recapture market share lost to artificial trees during the past 10 years and attract new buyers of live trees. Included a national contest for school-aged children and a national cross-promotion program with a major motion picture ("The Polar Express") released during the holiday season.
Telg, Ricky (author), Irani, Tracy (author), Carter, Hannah (author), Settle, Quisto (author), Goodwin, Joy (author), Wysocki, Al (author), and Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE)
Format:
Abstract
Publication Date:
2012-06-11
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 186 Document Number: D00614
Notes:
2012 ACE research conference, Annapolis, Maryland, June 11, 2012. 1 page.
Wesseler, Gesa (author) and Brinkman, Willemine (author)
Format:
Paper
Publication Date:
2002
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 164 Document Number: D08294
Notes:
ACDC segment includes only bibliographic information, contents page and introduction. Full text was no longer available at the url 04/16/17., Paper presented at the regional conference on "Agroforestry impacts on livelihoods in Southern Africa: putting research into practice," Aventura Warmbaths, South Africa, May 20-24, 2002. 41 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: C24481
Notes:
Retrieved July 5, 2006, Conference sponsored by the International Association for Agricultural Information Specialists (IAALD) in Nairobi, Kenya, May 21-26, 2006. Via Livelihoods Connect. 6 pages., Conference theme: "Managing agricultural information for sustainable food security and improved livelihoods in Africa."
Brunner, Brigitta R. (author) and Hickerson, Corey A. (author)
Format:
Book
Publication Date:
2019
Published:
USA: Oxford University Press, New York City, New York.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 102 Document Number: D10895
Notes:
Book contains 35 case studies about this topic, some of them related to food and drink, the food industry, and environmental quality and natural resources.