Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25583
Notes:
Pages 69-100 in Andrew A. Moemeka (ed.), Development communication in action: building understanding and creating participation. University Press of America, Inc., Lanham, Maryland. 325 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22086
Notes:
Pages 117-129 in Charles Okigbo and Festus Eribo (eds.), Development and communication in Africa. Rowman and Littlefield Publishers, Inc., Lanham, Maryland. 249 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 186 Document Number: D00713
Notes:
PowerPoint presentation at"New perspectives on rural extension," U.S. Agency for International Development, Washington,D.C., March 29, 2011. Parts 1 (4 pages), 2 (3 pages) and 3 (2 pages).
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21773
Notes:
Pages 63-95 in Sandra Braman (ed), Biotechnology and communication: the meta-technologies of information. Lawrence Erlbaum Associates, Mahwah, New Jersey. 287 pages.
Schulze, Birgit (author) and Deimel, Ingke (author)
Format:
Paper
Publication Date:
2012
Published:
Germany
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11715
Notes:
Paper presented at the 22nd Annual International Food and Agribusiness Management Association (IFAMA) World Forum and Symposium, June 10-14, 2012, Shanghai, China. 14 pages., Authors analyzed the level of agreement of German citizens with the positions of animal rights, consumer protection, and farmer lobby groups and how this agreement or disagreement affects citizens' future meat consumption. Survey findings indicated that the intention to reduce meat consumption is only indirectly influenced by media frames generated by lobby groups. Behavioral control and subjective norm represented the most important direct influencing factors. However, the moral and economic pressure frme have a strong impact on attitude toward meat consumption.
