Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19692
Notes:
Pages 269-279 in James Flynn, Paul Slovic and Howard Kunreuther (eds), Risk, media and stigma: understanding public challenges to modern science and technology. Earthscan Publications Ltd., London, England. 399 pages., Describes the experiences of Dow Chemical Company in a "20-year struggle with public controversy" involving the chemicals it marketed and public fears associated with them. Includes experiences with 2,4,5-T herbicide for crops.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 30 Document Number: D10563
Notes:
2 pages., From Bayer AG - online via AgriMarketing Weekly., Leverkusen, Germany - Bayer is raising the bar in transparency, sustainability and engagement, reflecting its heightened responsibility and potential as a new leader in agriculture. "We're making good progress on integrating the acquired agriculture business, and are now starting to implement a series of measures to drive transparency and sustainability across our business," Werner Baumann, Chairman of the Board of Management of Bayer AG, said on Friday.
Via Online Journalism Review. 4 pages., Case examples include a periodical that investigated unregistered chemicals and found widespread use throughout Japan, even on "organic" farms. Started an online "Fresh Fruit and Vegetable Research Lab" as a virtual think tank to tackle the problem in a way that included the voices of everyday Japanese citizens. "The idea of connecting producers and consumers through civic journalism has become a standard approach to agriculture coverage in the Tohoku farming region."
