Pages 269-279 in James Flynn, Paul Slovic and Howard Kunreuther (eds), Risk, media and stigma: understanding public challenges to modern science and technology. Earthscan Publications Ltd., London, England. 399 pages., Describes the experiences of Dow Chemical Company in a "20-year struggle with public controversy" involving the chemicals it marketed and public fears associated with them. Includes experiences with 2,4,5-T herbicide for crops.
