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2. Adoption of crop insurance and impact: insights from India
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Aditya, K.S. (author), Khan, Md. Tajuddin (author), and Kishore, Avinash (author)
- Format:
- Journal article
- Publication Date:
- 2018
- Published:
- India
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10284
- Journal Title:
- Agricultural Economics Research Review
- Journal Title Details:
- 31(2) : 163-174
- Notes:
- Via journal online., Agriculture is inherently a risky enterprise because of its dependence on rainfall. To mitigate risks, farmers diversify crops and enterprises, maintain stabilization account or resort to the sale of assets. Crop insurance is a complementary institutional mechanism that aids farmers to cope with risks better.Considering the importance of crop insurance in risk mitigation, this paper using data from a large-scale farmers’ survey we identify the factors that influence farmers’ decision to buy crop insurance and subsequently assess its impact on farm income, production expenses and productive investments in agriculture. Farmers’ adoption of crop insurance is low— 4.80% kharif season and 3.17% in the rabi season mainly on account of lack of awareness about insurance products. Nevertheless, the probability of adoption of insurance is higher for those who experience higher crop loss and have some formal training in agriculture. The subsidy on premium also positively influences crop insurance uptake decisions. On the other hand, the factors like the lower social status, tenant farming and exposure to deficit-rainfall in the previous year are negatively associated with the decision to insure. The results on the impact of insurance are not conclusive to prove that insured farmer subsumes higher risks compared to the uninsured.
3. Agricultural extension and production agriculture the good, the bad and the opportunity
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Paine, Darin James (author) and Texas A&M University
- Format:
- Dissertation
- Publication Date:
- 2018
- Published:
- Ann Arbor: ProQuest
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 18 Document Number: D10475
- Notes:
- 59 pages., ISBN: 9780438880009, Via ProQuest Dissertations and Theses., The purpose of this study is to understand successful and failed partnerships between industries in production agriculture and Agricultural Extension services in order to determine appropriate avenues for mutually beneficial relationships. Participants across various industries in production agriculture were surveyed in order to provide their perception of partnerships with Extension. Using phenomenology as qualitative research the results indicate a clear disconnect between production agriculture and Extension. Production agriculture industries highlight certain programs and elements within Extension that contribute to successful partnerships. However, a lack of expertise and communication by Extension personnel contribute to failed partnerships, or worse, no working relationship whatsoever. The data includes overarching concepts and meaning as to why partnerships are considered successful or not. Production agriculture is turning to other organizations for collaboration that perform similar work to Extension including non-governmental organizations. However, industries in production agriculture identify opportunities to create new or improve upon existing partnerships with Extension.
4. Building collaboration among program social media managers
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Stearns, Stacey (author / University of Connecticut)
- Format:
- Presentation
- Publication Date:
- 2018-08
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09900
- Notes:
- Presentation at the Association of Communication Excellence (ACE) conference during the Agricultural Media Summit, Scottsdale, Arizona, August 4-8, 2018. 20 pages.
5. Can the TV makeover format of edutainment lead to widespread changes in farmer behaviour and influence innovation systems? Shamba Shape Up in Kenya
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Journal article
- Publication Date:
- 2018
- Published:
- Elsevier
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 16 Document Number: D10461
- Journal Title:
- Land Use Policy
- Journal Title Details:
- 76: 338-351
- Notes:
- 14 pages., Edutainment, the combination of education with entertainment through various media such as television, radio, mobile phone applications and games, is increasingly being used as an approach to stimulate innovation and increase agricultural productivity amongst smallholder farmers in sub-Saharan Africa. Shamba Shape Up, a widely publicised makeover reality TV programme, is an example of edutainment that has received considerable attention, and airs in three countries in East Africa where it is estimated to be watched by millions of viewers. There is no published academic research on the influence of makeover television formats on innovation systems and processes in smallholder agriculture. Using an Agricultural Innovation Systems approach, this paper explores how makeover edutainment is influencing smallholder farmer innovation systems together with the effect this is having on smallholder farms. In the absence of previous research, it articulates a Theory of Change which draws on research traditions from mass communication, agricultural extension and innovation systems. Data came from two large scale quantitative (n = 9885 and n = 1572) surveys and in-depth participatory qualitative research comprising focus group discussions, participatory budgets, agricultural timelines, case studies and key information interviews in Kenya. An estimated 430,000 farmers in the study area were benefiting from their interaction with the programme through increased income and / or a range of related social benefits including food security, improving household health, diversification of livelihood choices, paying school fees for children and increasing their community standing / social capital. Participatory research showed SSU enhanced an already rich communication environment and strengthened existing processes of innovation. It helped set the agenda for discussions within farming communities about opportunities for improving smallholder farms, while also giving specific ideas, information and knowledge, all in the context of featured farm families carefully selected so that a wide range of viewers would identify with them and their challenges. Broadcasts motivated and inspired farmers to improve their own farms through a range of influences including entertainment, strong empathy with the featured host farm families, the way ideas emerged through interaction with credible experts, and importantly through stimulating widespread discussion and interaction amongst and between farmers and communities of experts on agricultural problems, solutions and opportunities. The fact that local extension workers also watched the programmes further enhanced the influence on local innovation systems. The findings indicate that well designed makeover edutainment can strongly influence agricultural innovation processes and systems resulting in impact on the agricultural production and behaviours of large numbers of smallholder farmers.
6. Case studies using social media events and stories to increase program participation
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Stearns, Stacey (author / University of Connecticut)
- Format:
- Presentation
- Publication Date:
- 2018-08
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09901
- Notes:
- Presentation at the Association of Communication Excellence (ACE) conference during the Agricultural Media Summit, Scottsdale, Arizona, August 4-8, 2018. 18 pages.
7. Cleaner and greener livestock production: appraising producers' perceptions regarding renewable energy in Iran
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Bozorgparvar, Elham (author), Yazdanpanah, Masoud (author), Forouzani, Masoumeh (author), Khosravipour, Bahman (author), and Khuzestan Agricultural Sciences and Natural Resources University, Mollasani, Ahvaz, Iran
- Format:
- Journal article
- Publication Date:
- 2018-08-27
- Published:
- Elsevier
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 93 Document Number: D10859
- Journal Title:
- Journal of Cleaner Production
- Journal Title Details:
- 203 : 769-776
- Notes:
- 8 pages., Via Science Direct., This paper aims to use a comprehensive modeling framework to investigate the intention of Iranian livestock producers to deploy renewable energies on their farms to mitigate climate change. A survey was conducted in southern Iran using a random sample of farmers (n = 140). Structural equation modeling showed that attitude, moral norm, subjective norm, and perceived behavioral control are significant predictors of farmers' intention to use renewable energies. Attitude was determined by positive affect and perceived benefits, and moral norm was determined by perceived benefits, perceived cost, and outcome efficacy. The findings not only have public policy implications for promoting the use of renewable energies by farmers in Iran, but also contribute to the literature on environmental psychology, renewable energy, and pro-environmental behavior in a non-Western country.
8. Comparison of extension personnel and supervisor perceptions of communications activities
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Bowman, Brittany (author), Settle, Quisto (author), North, Elizabeth Gregory (author), Lewis, Kerri Collins (author), and Oklahoma State University Mississippi State University
- Format:
- Journal article
- Publication Date:
- 2018
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D10159
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 102(4)
- Notes:
- 18 pages, via online journal, Extension is often called the “best-kept secret” having low awareness with the public but high satisfaction with clientele. Extension services nationwide have faced budget cuts, creating a need for the organization to re-evaluate its activities, including how it communicates with its stakeholders. While Extension personnel are the ones who will do most of the communicating, their supervisors impact the personnel’s actions, which means it is important to assess both groups. A survey was conducted with Extension personnel and their supervisors in Mississippi assessing engagement in communications activities and perceptions of those activities, as well as personnel’s preference of professional development activities. Personnel reported higher use, comfort, and importance of more traditional (e.g. making a speech) and written activities (e.g. writing a promotional handout) than media-relations activities (e.g. being interviewed for TV), social media-related activities (e.g. managing a Twitter account), and visual communication activities (e.g. graphic design). Supervisors perceived individual communications activities as less important overall than personnel did, and although supervisor and communication scores for use and comfort/capability were similar for most communication activities, there were noticeable exceptions. Additionally, personnel preferred professional development activities that were hands-on or showing the activities first-hand (e.g. demonstrations and field days). Future research should be expanded to other states, conducted in a case study format to study specific relationships, and involve qualitative components. Extension should ensure clear supervisor-communication dialogue on prioritizing communication activities, provide training on communication activities with low use and comfort, and utilize early innovators who are comfortable using newer communication activities.
9. Constraints to the utilisation of conservation agriculture in Africa as perceived by agricultural extension service providers
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Brown, Brendan (author), Nuberg, Ian (author), Llewellyn, Rick (author), and School of Agriculture, Food and Wine, The University of Adelaide CSIRO Agriculture
- Format:
- Journal article
- Publication Date:
- 2018
- Published:
- Elsevier
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 16 Document Number: D10460
- Journal Title:
- Land Use Policy
- Journal Title Details:
- 73: 331-340
- Notes:
- 10 pages., Via online journal., Conservation Agriculture (CA) is a knowledge-intensive set of practices which requires substantial access to functional agricultural extension services to enable utilisation. Despite this importance, the perspectives of those providing extension services to smallholder farmers have not been fully investigated. To address this, we qualitatively explore the perspectives of agricultural extension providers across six African countries to understand why uptake of CA has been limited, as well as the institutional changes that may be required to facilitate greater utilisation. Across the diversity of geographical, political and institutional contexts between countries, we find multiple commonalities in the constrained utilisation of CA by smallholder farmers, highlighting the difficulties non-mechanised subsistence farmers face in transitioning to market-oriented farming systems such as CA. The primary constraint relates to the economic viability of market-oriented farming where farmers remain in low input and low output systems with limited exit points. The assumed exit point used by CA programs appears to have led to a culture of financial expectancy and reflects a continuation of top-down extension approaches with inadequate modification of CA to the contextual realities of subsistence farmers. If African agricultural systems are to be sustainably intensified, we find a need for greater flexibility within extension systems in the pursuit of sustainable intensification. If extension systems are to persist with CA, it will need to be promoted through more transitional pathways that disaggregate the CA package, and with that there is a need for the provision of a mandate to, and necessary funding for, more participatory extension services.
10. Drones for education
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Villegas, Victor (author / Oregon State University)
- Format:
- Presentation
- Publication Date:
- 2018-08
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09912
- Notes:
- Presentation at the Association of Communication Excellence (ACE) conference during the Agricultural Media Summit, Scottsdale, Arizona, August 4-8, 2018. 11 pages. PowerPoint
11. Enabling learning in demonstration farms: a literature review
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Ingram, Julie (author), Chiswell, Hannah (author), Mills, Jane (author), Debruyne, Lies (author), Cooreman, Hanne (author), Koutsourts, Alexandros (author), Pappa, Eleni (author), and Marchand, Fleur (author)
- Format:
- Journal article
- Publication Date:
- 2018
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 132 Document Number: D11341
- Journal Title:
- International Journal of Agricultural Extension
- Journal Title Details:
- 2018 : 29-42
- Notes:
- 13th European Farming Systems Association (IFSA) Symposium, Greece., Provides a narrative review which identifies key functional characteristics that enable learning in demonstration farms.
12. Engagement with extension services by small-acreage sugarcane farmers in selected districts of Pakistan
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Khan, Faheem (author), Wegener, Malcolm (author), and Khan, Muhammad Zafarullah (author)
- Format:
- Journal article
- Publication Date:
- 2018
- Published:
- Pakistan: Australasia-Pacific Extension Network (APEN)
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 124 Document Number: D11211
- Journal Title:
- Rural Extension and Innovation Systems Journal
- Journal Title Details:
- 14(2) : 34-42
- Notes:
- Personal interviews with 336 small-acreage sugarcane growers indicated that less than half had any knowledge of the public extension services available. Growers who were aware of extension services and sought information from extension achieved substantially higher average yields than growers who did not. Authors recommended that the Pakistan government review current extension services and consider strengthening them.
13. Evaluation and impact of a reflective training process for rural extension agents
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Landini, Fernando (author), Brites, Walter (author), and University of La Cuenca del Plata
- Format:
- Online journal article
- Publication Date:
- 2018-07-18
- Published:
- Argentina: Taylor & Francis
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 106 Document Number: D10931
- Journal Title:
- The Journal of Agricultural Education and Extension
- Journal Title Details:
- 25(5) : 457-472
- Notes:
- 15 pages, via online journal, Purpose: This article assesses a non-traditional training methodology for extension agents, focused on the exchange of experiences among peers and the reflection on practice, with the aim of exploring its potential as a training strategy. Design/Methodology/approach: A quali-quantitative investigation was conducted, which included interviews with extension agents, the use of different questionnaires, and recordings of the evaluation sessions carried out during each workshop. Findings: This research allowed us to understand the importance of effective group coordination, a participatory climate, working in small groups, and the feedback loop between theory and practice for processes of experience sharing and reflection on practice. Some of the positive effects of the training observed were that extension agents acquired new knowledge and methodologies, reflected critically upon their practice, and put into question their own extension approach. Practical Implications: Given its potentialities, implementing training processes focused on experience sharing and reflection on practice for rural extension workers, seems advisable. Theoretical Implications: This article contributes to the understanding of how experience sharing and reflection on practice can generate transformations in rural extension agents’ approaches and positioning. Originality/Value: This study systematically assesses the impacts that training has on extension workers, as well as the underlying processes that made it possible to generate them.
14. Evaluation of the radio as an agricultural information source in rural areas
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Adamides, G. (author) and Stylianou, A. (author)
- Format:
- Online journal article
- Publication Date:
- 2018
- Published:
- Taylor & Francis
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 18 Document Number: D10493
- Journal Title:
- Journal of Agricultural & Food Information
- Journal Title Details:
- 19(4): 362-376
- Notes:
- 16 pages., via online journal., The goal of this study was to evaluate a radio program as a source of agricultural information and examine the relationship between specific socioeconomic characteristics and listenership. The findings revealed that half of the farmers listen to the radio program, while older farmers are more likely to be listeners. Moreover, there are no significant differences between listeners and nonlisteners with respect to education level. More focus should be given to mountainous and less favored areas where more traditional information sources prevail. It is strongly recommended that the broadcast be sustained and improved based on farmers' suggestions and be regularly assessed.
15. Examining internet access and social media application use for online nutrition education in SNAP-Ed participants in rural Illinois
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Loehmer, Emily (author), Smith, Sylvia (author), McCaffrey, Jennifer (author), and Davis, Jeremy (author)
- Format:
- Journal article
- Publication Date:
- 2018
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D11598
- Journal Title:
- Journal of Nutrition Education and Behavior
- Journal Title Details:
- 50(1) : 75-83
- Notes:
- 9 pages., Online via UI e-subscription, Researchers examined Internet access and interest in receiving nutrition education via social media application among low-income adults participating in the Supplemental Nutrition Assistance Program Education (SNAP-Ed).Results indicated similar Internet accessibility in southern Illinois among low-income populations compared with national rural rates. Interest in using online nutrition education varied among participants according to age. Overall, 49% of middle-aged adults aged 33-64 years and 87% of seniors aged 65 years or older reported they would not use online nutrition education.
16. Examining the reach of public and private agricultural advisory services and farmers’ perceptions of their quality: the case of county Laois in Ireland
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Dunne, Andy (author), Markey, Anne (author), and Kinsella, Jim (author)
- Format:
- Abstract
- Publication Date:
- 2018-11-14
- Published:
- Ireland: Taylor & Francis
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 101 Document Number: D10878
- Journal Title:
- Journal of Agricultural Education and Extension
- Journal Title Details:
- 29(5) : 404-419
- Notes:
- 13 pages, online journal, This article examines the reach, the amount, the content and the quality of agricultural extension in County Laois in Ireland as reported by farmers. It seeks to better understand extension interaction in an Irish county case.
17. Exploring Information Seeking Behavior of Farmers’ in Information Related to Climate Change Adaptation Through ICT (CHAI)
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Tumbo, Siza (author), Mwalukasa, Nicholaus (author), Fue, Kadeghe G. (author), and Mlozi, Malongo R. S. (author)
- Format:
- Journal article
- Publication Date:
- 2018-07-01
- Published:
- International: Athabasca University Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D12413
- Journal Title:
- International Review of Research in Open and Distributed Learning
- Journal Title Details:
- Issue 19, Vol. 3
- Notes:
- 22 pages., In Tanzania, agriculture sector is known for employing more than 70% of the total population. Agriculture sector faces many challenges including climate change. Climate change causes low productivity in agriculture; low productivity is caused due to poor implementation of agricultural policies and strategies. This poor implementation of policies has also caused many farmers to be not competent in climate change adaptation. Over the years, provisions of agricultural advice and extension were provided by various approaches, including training and visit extension, participatory approaches, and farmers’ field schools. However, provision of agricultural advisory and extension service is inefficient. Also, in most cases the usage of most agricultural innovations and technologies developed is limited. A literature review indicates that the main reasons given by Tanzanian farmers for not using improved technology are not lack of knowledge or skill, but rather that the technologies do not contribute towards improvements (e.g., the technologies are not profitable or they imply to high risk). Thus, agricultural extension service needs to be geared towards teaching farmers how to develop innovative and cost effective technologies that are contextualized. Limited numbers of agricultural extension staff and less interactivity of Information and Communication Technologies (ICTs), such as radio and television, have been mentioned to be among the factors limiting the provision of agricultural advisory and extension services to the majority of farmers in Tanzania. The advancements in ICTs have brought new opportunities for enhancing access to agricultural advisory and extension service for climate change adaptation. In Tanzania, farmers and other actors access agricultural information from various sources such as agricultural extension workers and use of various databases from Internet Services Providers. Also there are different web – and mobile – based farmers’ advisory information systems to support conventional agricultural extension service. These systems are producing bulk amounts of data which makes it difficult for different stakeholders to make an informed decision after data analysis. This calls for the need to develop a tool for data visualization in order to understand hidden patterns from massive data. In this study, a semi-automated text classification was developed to determine the frequently asked keywords from a web and mobile based farmers’ advisory system called UshauriKilimo after being in use for more than 2 years by more than 700 farmers.
18. Extension Master Gardener volunteers of the 21st century: Educated, prosperous, and committed
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Dorn, Sher T. (author), Newberry III, Milton G. (author), Bauske, Ellen M. (author), Pennisi, Svoboda V. (author), and University of Georgia
- Format:
- Journal article
- Publication Date:
- 2018-08
- Published:
- United States: American Society for Horticultural Science
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 11 Document Number: D10332
- Journal Title:
- HortTechnology
- Journal Title Details:
- 28(2) : 218-229
- Notes:
- 12 pages., Via online journal., This present quantitative study documented the demographic base of 21st century Extension Master Gardener (EMG) volunteers in the United States. As the EMG program approaches its fifth decade and momentum builds for national leadership, collaborative programming, and innovative impact reporting, it is important to understand the characteristics of the current volunteers and their coordinators. A national study of EMG coordinators and volunteers was conducted in Fall 2016. Response was strong, representing 71.4% of state programs and 7498 volunteers. Responding state coordinators are primarily white females, have a mean age of 51.2 years, and have served in their position an average of 7.2 years. Most state coordinators (94.1%) have a graduate degree (master’s or higher). Responding local coordinators are primarily white females, have a mean age of 51.9 years, and have served in their position 7.5 years. Some local coordinators (57.4%) have a graduate degree (master’s or higher). EMG volunteers responding were primarily female, white, educated, retired, and of economic means; have a mean age of 64.8 years; and have served an average of 7.7 years. Four generations [Traditionalist (born 1925–42), Baby Boomer (born 1943–60), GenX (born 1961–81), and GenY (born 1982–2000)] were represented in survey responses. EMG volunteers were 14.5% Traditionalists, 73.2% Baby Boomers, 11.5% GenX, and 0.9% GenY. There were significant differences in the age, age at initial training, years of active service, and service hours reported in 2015 (the prior complete program cycle) among four generations of EMG volunteers. Responses from EMG volunteers and their coordinators represented all six extension programmatic regions established by the EMG National Committee. Significant differences in age, years of service, and number of volunteer service hours reported in 2015 exist among EMG volunteers across extension programmatic regions. The majority of EMG volunteers responding to the survey indicated they volunteered in an urban county (80.5%), whereas 17.2% of respondents served in a suburban county and 2.1% were connected with rural counties. There were no significant differences in the average age, years of service, and number of volunteer service hours reported in 2015 for EMG volunteers in urban, suburban, and rural programs. Historical data and the present study share similar trends within demographics, including age, income, gender, education, and race/ethnicity, yet offer important considerations for future program growth and development.
19. Extension and training practices: challenges for smallholder cattle farmers' community in Thailand
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Jiumpanyarach, W. (author)
- Format:
- Online journal article
- Publication Date:
- 2018
- Published:
- Pakistan: eSci Journals Publishing
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 124 Document Number: D11225
- Journal Title:
- International Journal of Agricultural Extension
- Journal Title Details:
- 6(2): 117-127
- Notes:
- 11 pages., ISSN : 2311-8547, via online journal., The objective of this study was to analyze the impacts of an extension program (education and training practice) as perceived by smallholder cattle farmers to develop their smallholder farm practices and reduce the costs of production. The study used data from 22 participant smallholder farmers with backgrounding cattle systems. In-depth interview questionnaires were used and collected before and after providing the extension program in Saraburi province, Thailand. Two leaders of this group were selected for observation and as farm models. Environmental differences were investigated during the rainy, winter and summer seasons. This study detailed the socioeconomics of the smallholders, the characteristics and management of livestock farms. The satisfaction levels of the extension programs were also analyzed. The benefits and costs of this program were examined and developed after the program finished. The study found backgrounding cattle farms was a major livelihood within the community. The community was of low income and living in poverty. The farmers were at high levels of risk in terms of feeding costs and cattle market. The program provided knowledge to be enable the farmers to understand and develop the farm systems. Most of the smallholders agreed on the good-practice farming and group activities. The farm leaders influenced their perceptions. The farmers were encouraged to do activities together: learning cattle market information, good-practice cattle farms, and cattle rations management. The success of the extension program improved the economic community, community relationships, and community attitudes. The extension program applied to a pro-active policy. Collaboration learning activities for smallholders benefit the farmers' community. This program improves economic relationships, attitudes, and builds a sustainable agricultural community.
20. Extension information service, Iowa State College: 1924-2014 - a historic memoir
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Kern, K. Robert (author)
- Format:
- Manuscript
- Publication Date:
- 2018
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D10104
- Notes:
- 21 pages., Manuscript provided by author., Author's memoirs of the Iowa State Extension Information Service.
21. Factors affecting paddy farmers' perception of utilizing agricultural machines in Indonesia
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Pullaila, Ani (author), Amrullah, Eka Rastiyanto (author), Astuti, Yati (author), and Ishida, Akira (author)
- Format:
- Journal article
- Publication Date:
- 2018-08
- Published:
- Indonesia
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12002
- Journal Title:
- Journal of Agricultural Extension and Rural Development
- Journal Title Details:
- 10(8) : 150-157
- Notes:
- 8 pages, Online via UI Library electronic subscription., Research identified factors farmers' negative perception on utilizing rice transplanters and combine harvesters. Findings suggested that government agricultural extension services play a significant role in lessening farmers' negative perceptions.
22. Farm households' simultaneous use of sources to access information on cotton crop production
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Yaseen, Muhammad (author), Ahmad, Mokbul Morshed (author), and Soni, Peeyush (author)
- Format:
- Online journal article
- Publication Date:
- 2018
- Published:
- Taylor & Francis
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 18 Document Number: D10489
- Journal Title:
- Journal of Agricultural & Food Information
- Journal Title Details:
- 19(2): 149-161
- Notes:
- 14 pages., via online journal., This study has investigated farm households' simultaneous use of social networks, field extension, traditional media, and modern information and communication technologies (ICTs) to access information on cotton crop production. The study was based on a field survey, conducted in Punjab, Pakistan. Data were collected from 399 cotton farm households using the multistage sampling technique. Important combinations of information sources were found in terms of their simultaneous use to access information. The study also examined the factors influencing the use of various available information sources. A multivariate probit model was used considering the correlation among the use of social networks, field extension, traditional media, and modern ICTs. The findings indicated the importance of different socioeconomic and institutional factors affecting farm households' use of available information sources on cotton production. Important policy conclusions are drawn based on findings.
23. Farmers perception on climate change and determinants of adaptation strategies in Benishangul-Gumuz Regional State of Ethiopia
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Mesfin, Afeworki H. (author) and Bekele, Adam (author)
- Format:
- Journal article
- Publication Date:
- 2018
- Published:
- Ethiopia
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11081
- Journal Title:
- International Journal on Food System Dynamics
- Journal Title Details:
- 9(5) : 453-469
- Notes:
- Available online at www.centmapress.org, Policy implications from findings suggested that improved access to credit, production factors (like land, labor) enhancing the bargaining power of smallholder farmers can significally increase farm-level adaption to climate change.
24. Farmers' perception about quality of planted seed yam and their preferences for certified seed yam in Ghana
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Boadu, Paul (author), Aidoo, Robert (author), Ohene-Yankyera, Kwasi (author), Kleigh, Ulrich (author), Abdoulaye, Tahirou (author), Maroya, Norbert (author), Orchard, John (author), and Bekoe, Stephen (author)
- Format:
- Journal article
- Publication Date:
- 2018
- Published:
- Ghana
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 165 Document Number: D11664
- Journal Title:
- International Journal of Food and Agricultural Economics
- Journal Title Details:
- 06(3) : 71-83
- Notes:
- 14 pages., Online via AgEconSearch., Results of surveying among 380 yam farmers indicated that farmers generally agree that use use of certified seed yam would help to improve yield because of minimum to no disease/pest infestation. Farmer educational level, experiences, access to extension services and household incomes were factors influencing farmers' perception about quality of seed yam cultivated. Authors recommended promotion of farmer education through increased access to extension services.
25. Farmers' use of mobile phone for accessing agricultural information in Pakistan: a case of Punjab province
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Khan, Nasir Abbas (author), Qijie, Gao (author), Ali, Shoukat (author), Shahbaz, Babar (author), and Shah, Ashfaq Ahmad (author)
- Format:
- Journal article
- Publication Date:
- 2018
- Published:
- Pakistan
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 133 Document Number: D11378
- Journal Title:
- Ciencia Rural
- Journal Title Details:
- 49 : 10, e20181016,
- Notes:
- 12 pages., Online via Directory of Open Access Journals (DOAJ). 12 pages., Authors focused on use of mobile phones in accessing agricultural information by farmers in the Punjab province. Major uses involved market information, plus other kinds of agricultural information. Major constraints involved farmers' limited aptitude for use of mobile phones and lack of awareness of information sources.
26. Feasibility of using mobile phones as an educational medium in agricultural extension services in Guilan Province, Iran
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Allahyaria, Mohammad Sadegh (author), Atashi, Maryam Ranjbar (author), and Dunn, Emily Shea (author)
- Format:
- Online journal article
- Publication Date:
- 2018
- Published:
- Taylor & Francis
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 18 Document Number: D10476
- Journal Title:
- Journal of Agricultural & Food Information
- Journal Title Details:
- 19(2): 129-140
- Notes:
- 13 pages., via online journal., This study examined the feasibility of the use of mobile phones as an educational tool in agricultural extension services in the Guilan Province of Iran. A descriptive-survey methodology was employed on a sample population of 120 agricultural extension agents. Data were analyzed at descriptive and inferential levels using SPSS Statistics for Windows, Version 20 (IBM Corp., Armonk, NY, USA). The results of the factor analysis indicated that the application of mobile phones in extension activities was influenced by three factors: economic, skill, and infrastructure. These factors accounted for 52.3% of the variance. Moreover, the possibility for the development of mobile phones as an educational medium is impacted by social, financial-credit, information-communicational, psychological, and improper conditions factors that, in total, captured 70.4% of the variance.
27. Freelancing: online resources
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Rodekohr, Janet (author / University of Georgia)
- Format:
- Presentation
- Publication Date:
- 2018-08
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09902
- Notes:
- Presentation at the Association of Communication Excellence (ACE) conference during the Agricultural Media Summit, Scottsdale, Arizona, August 4-8, 2018. 1 page.
28. ICTs for conservation agriculture: influence of actor positioning in knowledge networks in Laikipia and Machakos counties, Kenya
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Achora, J. C. (author), Sseguya, H. (author), Kyazze, F. (author), Mkomwa, S. (author), and Okello, D. (author)
- Format:
- Journal article
- Publication Date:
- 2018
- Published:
- Kenya: Australasia-Pacific Extension Network (APEN)
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 124 Document Number: D11206
- Journal Title:
- Rural Extension and Innovation Systems Journal
- Journal Title Details:
- 14(1) : 24-33
- Notes:
- Findings prompt researchers to recommend the use of information and communications technologies with conventional approaches in conservation agriculture knowledge networks.
29. Information needs and information-seeking behaviors of urban food producers: implications for urban extension programs
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Kumudu P. P. Kopiyawattage (author), Laura A. Warner (author), and T. Grady Roberts (author)
- Format:
- Online journal article
- Publication Date:
- 2018
- Published:
- USA: The American Association for Agricultural Education
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: D10111
- Journal Title:
- Journal of Agricultural Education
- Journal Title Details:
- 59(3) : 229-242
- Notes:
- Via Online Journal, Extension is challenged with meeting the needs of a variety of stakeholders. As the country becomes more urban, Extension may need to adapt programming to reach new clients. Having an understanding about what, when, and how urban food producers gather information is important to address their needs. Information that is relevant, up-to-date, and meets clients’ needs, enables their ability to adopt new ideas and innovative technologies, providing more opportunities for success. A mixed-method research design explored the information needs and information-seeking behavior of urban food producers in Columbus, Ohio. Urban food producers in this study most needed information to increase food production. Respondents preferred to receive information from the Internet and other electronic media over conventional information sources. This group of urban producers trusted information from university and Extension sources, but expressed mixed opinions about their personal experiences with OSU Extension.
30. Information provision by public library to agricultural extension agents in a developing country
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Idiegbeyan-Ose, Jerome (author), Owolabi, Ayotunde (author), Segun-Adeniran, Chidi (author), Aregbesola, Ayooluwa (author), Emmanuel Owolabi, Sola (author), and Eyiolorunshe, Toluwani (author)
- Format:
- Online journal article
- Publication Date:
- 2018-12-10
- Published:
- Taylor & Francis
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 114 Document Number: D10996
- Journal Title:
- Public Library Quarterly
- Journal Title Details:
- 38(1) : 103-115
- Notes:
- 14 pages., One of the bedrock of Sustainable Development Goals (SDGs) is eradication of poverty and hunger. In an attempt to actualize this goal, the role of public libraries in information provision to agricultural extension agents in Nigeria becomes paramount. This paper discusses provision of information to agricultural extension agents in a developing country. It starts with the concept of extension agents and the essence of information provision to them. It further discusses types, sources and challenges of public libraries in information provision to agricultural extension workers in a developing country. Some of the challenges are as follows: poor funding of public libraries, demotivated staff, and so on. Based on these discussions, the paper recommended adequate training and retraining of staff, adequate funding of public libraries by the federal, state and local government, the revitalization of the abandoned mobile library services among others. The paper therefore concludes that information provision to agricultural extension agents by public library is very crucial for national development. The current state of poverty, hunger and lack in Nigeria and some other African countries could be reduced to a great extent if current, relevant and up-to-date information are provided by libraries to the concerned agencies.
31. Innovation intermediation in a digital age: comparing public and private new-ICT platforms for agricultural extension in Ghana
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Munthali, Nyamwaya (author), Leeuwis, Cees (author), Van Paassen, Annemarie (author), Lie, Rico (author), Asare, Richard (author), Van Lammeren, Ron (author), and Schut, Marc (author)
- Format:
- Online journal article
- Publication Date:
- 2018-11
- Published:
- Science Direct
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10421
- Journal Title:
- NJAS - Wageningen Journal of Life Sciences
- Journal Title Details:
- (86-87) : 64-76
- Notes:
- 13 pages., Via online journal., Agricultural extension in sub-Saharan Africa has often been criticised for its focus on linear knowledge transfer, and limited attention to systemic approaches to service delivery. Currently, the region is experiencing a new-ICT revolution and there are high expectations of new-ICTs to enhance interaction and information exchange in extension service delivery. Using an innovation systems perspective, we distinguish the roles demand-articulation, matching demand and supply, and innovation process management for innovation-intermediaries. The study explores literature on how new-ICT may support these roles, with specific interest in the possibilities of environmental monitoring and new forms of organisation enabled by enhanced connectivity. In order to contribute to the understanding of this area, the paper reports on a comparative study of two new-ICT platforms embedded in Ghanaian public and private extension organisations respectively. We assess the roles that these platforms (aim to) support, and document achievements and constraints based on interviews with extension staff and farmers. The findings indicate that while both platforms aim to support innovation-intermediation roles the focus areas and level of detail differ due to diverging organisational rationales to service delivery. In addition, we see that new-ICTs' potential to support innovation-intermediation roles is far from realised. This is not due to (new) ICTs lacking the capacity to link people in new ways and make information accessible, but due to the wider social, organisational and institutional factors that define the realisation of their potential. Therefore, more conventional modes of interaction around production advice and also credit provision continue to be dominant and better adapted to the situation. However, beyond the two platforms that were developed specifically by and for the extension organisations, there were indications that more informal and self-organised new-ICT initiatives can transform and enhance interaction patterns in innovations systems to achieve collective goals through standard virtual platforms such as WhatsApp and Telegram.
32. Live video streaming
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Villegas, Victor (author / Oregon State University Extension Service)
- Format:
- Presentation
- Publication Date:
- 2018-08
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09904
- Notes:
- Presentation at the Association of Communication Excellence (ACE) conference during the Agricultural Media Summit, Scottsdale, Arizona, August 4-8, 2018. 13 pages. PowerPoint slides.
33. Media placement and promotion: what three years of data tell us
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Gleason, Jeanne (author / New Mexico State University), Chamberlin, Barbara (author / New Mexico State University), and Muise, Amy (author / New Mexico State University)
- Format:
- Presentation
- Publication Date:
- 2018-08
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09909
- Notes:
- Presentation at the Association of Communication Excellence (ACE) conference during the Agricultural Media Summit, Scottsdale, Arizona, August 4-8, 2018. 21 pages. PowerPoint.
34. Model Integrated Pest Management Program Delivery for Community Gardeners
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Barrett, Eric (author / Ohio State University Extension), Kowalski, Jacqueline (author / Ohio State University Extension), and Ohio State University
- Format:
- Online journal article
- Publication Date:
- 2018-12
- Published:
- USA: Extension Journal, Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D10117
- Journal Title:
- Journal of Extension
- Journal Title Details:
- 56(7)
- Notes:
- 5 pages., via online journal, The growth of community gardens has created new opportunities for urban Extension personnel at a time when staffing resources continue to decline. To serve the integrated pest management (IPM) needs of community gardening populations, Extension educators in two urban counties developed an on-site program involving a demonstration kit and planning protocol that Extension educators, program staff, and master gardener volunteers can use to teach IPM. The program provides practical, research-based information to community gardeners, allows Extension to maintain a presence in urban centers, and provides outreach to audiences who may not have used Extension resources historically.
35. Model farmers, extension networks and the politics of agricultural knowledge transfer
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Taylor, Marcus (author) and Bhasme, Suhas (author)
- Format:
- Online journal article
- Publication Date:
- 2018-11
- Published:
- International: Science Direct
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D10128
- Journal Title:
- Journal of Rural Studies
- Journal Title Details:
- 64 : 1-10
- Notes:
- 10 pages, via online journal, Model farmers are a common feature of many developing world agricultural extension networks within which they demonstrate new cultivation techniques and technologies to local communities. The diverse political-economic and socio-cultural roles that such farmers assume, however, are rarely afforded critical scrutiny. To do so, we emphasise the ways in which model farmers facilitate not only the production and transfer of knowledge but also of materials and legitimacy. These transfers occur both horizontally to community members and vertically through linkages with extension agents, research institutions and private sector interests. We establish how these transfers have important impacts upon both efficiency and equity. To illustrate, we use examples of model farmers drawn from research on hybrid rice dissemination in Mandya district, Karnataka. Despite having the same official functions within the extension network, the model farmers we surveyed assumed strongly different roles with notable implications for the effectiveness of knowledge transfer alongside equity considerations.
36. Online farm trials: a national web-based information source for Australian grains research, development and extension
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Walters, Judi (author), Milne, Robert (author), and Thompson, Helen (author)
- Format:
- Journal article
- Publication Date:
- 2018
- Published:
- Australia: Australasia-Pacific Extension Network (APEN)
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 124 Document Number: D11209
- Journal Title:
- Rural Extension and Innovation Systems Journal
- Journal Title Details:
- 14(1) : 117-123
- Notes:
- Report of the Online Farm Trials Project developed to "bring national grains research data and information directly to the grower, agronomist, researcher, the grains industry, and the community through through innovative online technology."
37. Perceptions of trust: Communicating climate change to cattle producers
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Telg, Ricky W. (author), Lundy, Lisa (author), Wandersee, Cassie (author), Mukhtar, Saqib (author), Smith, David (author), Stokes, Phillip (author), and University of Florida Kansas State University Texas A&M University
- Format:
- Journal article
- Publication Date:
- 2018
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 1 Document Number: D10163
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 102(3)
- Notes:
- 14 pages; Article 5, via online journal article, The Cattle and Climate Conversations Workshop for Cooperative Extension and Natural Resources Conservation Service, the last activity funded through a multi-regional United States Department of Agriculture’s National Institute of Food and Agriculture (USDA NIFA) grant, took place in October 2016 in Denver, Colorado, for Extension and Natural Resources Conservation Service (NRCS) representatives in the Southwest and Mountain West who work extensively with cattle producers. The purpose of this study was to identify how Extension agents and NRCS personnel in this workshop viewed the issue of “trust,” as it relates to communicating the topic of climate change to cattle producers. Three focus groups, comprised of 29 attendees of the workshop, were conducted simultaneously at the end of the conference. Specific themes about trust included the politically charged nature of climate change, climate change data manipulation, negativity of media surrounding climate change, weathercasters getting predictions wrong, agriculture getting a “black eye” with the public, and participants’ relationships with cattle producers. Findings indicate varying levels of distrust, related to sources of information and influence on the topic of climate change, greatly impact how and whether Extension Service and NRCS employees actually talk “climate change” to cattle producers. Based on the study’s findings, it is recommended that for Extension and NRCS employees to talk about controversial issues, like climate change, it is important to create relationships with clients. In addition, communication and education professionals working with cattle producers should avoid politicizing the topic of climate change if they want climate-related programs to be accepted.
38. Planning for successful student experiences: developing interns into future employees
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Bowie, Maria (author / University of Georgia) and Tedrow, Amanda (author / University of Georgia)
- Format:
- Presentation
- Publication Date:
- 2018-08
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09905
- Notes:
- Presentation at the Association of Communication Excellence (ACE) conference during the Agricultural Media Summit, Scottsdale, Arizona, August 4-8, 2018. 19 pages. PowerPoint slides.
39. Sources of technological knowledge and farm output: evidences from a large-scale farmers' survey
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Das, Bibhunandini (author)
- Format:
- Journal article
- Publication Date:
- 2018
- Published:
- India
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10285
- Journal Title:
- Agricultural Economics Research Review
- Journal Title Details:
- 31(2) : 241-250
- Notes:
- Via journal online., Analysis revealed that both small and large farmers gained higher returns from their crops if they used both ICT and non-ICT sources of information.
40. Success story of implementing the self-sustaining agricultural extension system in Rwanda
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Innocent, Musabyimana (author), Ranganathan (author), Sankaranarayanan (author), and Vasanthakaalam, Hilda (author)
- Format:
- Journal article
- Publication Date:
- 2018-09
- Published:
- Rwanda
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12001
- Journal Title:
- Journal of Agricultural Extension and Rural Development
- Journal Title Details:
- 10(9) : 175-185
- Notes:
- 11 pages, Online via UI Library electronic subscription, Researchers assessed the impact of a self-sustaining extension system to help stakeholders improve its current implementation. Analysis revealed that implementation of the system has a strong impact in agricultural development through motivation and increased training of farmer promoters.
41. Tailoring Extension efforts for promotion of diversified crop rotation systems
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Wang, Tong (author), Kasu, Bishal B. (author), Jacquet, Jeffrey (author), and Kumar, Sandeep (author)
- Format:
- Poster
- Publication Date:
- 2018
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 198 Document Number: D09655
- Notes:
- Poster presentation at the 2018 Agricultural and Applied Economics Association annual meeting, Washington, D.C., August 5-7, 2018.
42. Technology adoption, its impact and determinants: the case of soybean in Madhya Pradesh
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Sharma, Purushottam (author), Dupare, B.U. (author), and Patel, Ram Manohar (author)
- Format:
- Journal article
- Publication Date:
- 2018
- Published:
- India
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10415
- Journal Title:
- Agricultural Economics Research Review
- Journal Title Details:
- 31(2) : 281-289
- Notes:
- 10 pages.
43. The professional field trip: a practical approach to professional development
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Martinez, Pamela (author / New Mexico State University), Aguirre, Adrian (author / New Mexico State University), Eiland,Kathryn (author / New Mexico State University), Eshelman, Frank (author / New Mexico State University), and Chamberlin, Barbara (author / New Mexico State University)
- Format:
- Presentation
- Publication Date:
- 2018-08
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09908
- Notes:
- Presentation at the Association of Communication Excellence (ACE) conference during the Agricultural Media Summit, Scottsdale, Arizona, August 4-8, 2018. 20 pages. PowerPoint.
44. Usability attributes influencing the adoption and use of mobile apps for dissemination of agricultural information
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Kandagor, Jonathan C. (author), Githeko, Jason M. (author), and Opiyo, Arnold M. (author)
- Format:
- Online journal article
- Publication Date:
- 2018-01-01
- Published:
- eSci Journals Publishing
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 123 Document Number: D11160
- Journal Title:
- International Journal of Agricultural Extension
- Journal Title Details:
- 6(1)
- Notes:
- 9 pages., via online journal., Mobile apps such as social media have friendly attributes and unbiased usage across gender and age; and have become one of the most promising channels for dissemination of agricultural information. The current sources of agricultural information available to farmers do not allow a two-way flow of information and instant feedback. The information disseminated using such channels are generally not customized to specific farmers’ needs. Despite the availability of various mobile apps providing agricultural information, the adoption rate is too minimal. The aim of this study was to determine the usability attributes of social media influencing its adoption and use. A semi-structured questionnaire was used to collect data from a sample of 149 respondents. The respondents were selected through purposive sampling technique from a population comprising of farmers, extension staff, lecturers and students enrolled in agricultural courses participating in the Farm Attachment Program of Egerton University. Data collected was analysed using Statistical Packages for Social Sciences (SPSS) and probit regression was used to analyse expected probability of social media adoption. The findings indicate that the main usability attributes of social media are Ease of use, usefulness, credibility, flexibility and Internet availability. Mobile apps being used to disseminate agricultural information should incorporate some of the usability attributes that have significantly influenced the adoption and use of social media to enhance its uptake and use.
45. Using ROI tools to drive strategic planning
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- James, Beverly (author / University of Florida)
- Format:
- Presentation
- Publication Date:
- 2018-08
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09911
- Notes:
- Presentation at the Association of Communication Excellence (ACE) conference during the Agricultural Media Summit, Scottsdale, Arizona, August 4-8, 2018. 21 pages. PowerPoint
46. Using a participatory approach to refining and prioritising recommendations for future extension delivery in the Tasmanian dairy industry
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Hall, Alison (author), Turner, Lydia (author), and Kilpatrick, Sue (author)
- Format:
- Journal article
- Publication Date:
- 2018
- Published:
- Australia: Australasia-Pacific Extension Network (APEN)
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 124 Document Number: D11210
- Journal Title:
- Rural Extension and Innovation Systems Journal
- Journal Title Details:
- 14(2) : 43-52
- Notes:
- Research effort to refine and prioritize recommendations for future extension and pasture management activities, based on a survey among Tasmanian dairy farmers. Findings led to recommendations involving pasture management training, identifying motivating values of farmers, and requirements for ongoing on-farm support.
47. Working smarter for your branded and promotional merchandise needs
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Paine, Josh (author / University of Georgia) and Lord, Lori (author / University of Georgia)
- Format:
- Presentation
- Publication Date:
- 2018-08
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09914
- Notes:
- Presentation at the Association of Communication Excellence (ACE) conference during the Agricultural Media Summit, Scottsdale, Arizona, August 4-8, 2018. 30 pages. PowerPoint.