12 pages., Online via UI electronic subscription, Analysis of five cases of peak social media activity in the Dutch livestock sector. Findings indicated that social media hypes revolved around activism, scandals, and conflicts - each with characteristic patterns of activity, framing, interaction and media interplay. "Our results show the need to adopt a proactive and interactive approach that transcends the view of social media as a mere communication channel to respond in crisis situations."
9 pages., Online via UI electronic subscription, Researchers reported on their analysis of a case of scandal concerning "set-style yogurt and jelly event" reporting by a micro-blog (i.e., we media) from "opinion leaders." Findings suggested that we media greatly increased dissemination of the voices of "opinion leaders" and triggered large-scale communication of food safety messaging to the public. "We media could be an effective tool to improve the food-safety status of the market."
Frewer, L.J. (author), Rowe, G. (author), Lassen, J. (author), Houghton, J.R. (author), Van Kleef, E. (author), Chryssochoidis, G. (author), Kehagia, O. (author), Korzen-Bohr, S. (author), Pfenning, U. (author), and Strada, A. (author)
Format:
Journal article
Publication Date:
2008-02
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27264
