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2. Attitudes and preferences of Kosovar consumers towards quality and origin of meat
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Wongprawmas, Rungsaran (author), Canavari, Maurizio (author), Imami, Drini (author), Gjonbalaj, Muje (author), and Gjokaj, Ekrem (author)
- Format:
- Journal article
- Publication Date:
- 2018
- Published:
- Kosovo
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D11659
- Journal Title:
- Studies in Agricultural Economics
- Journal Title Details:
- 120(3) : 126-133
- Notes:
- 9 pages., Online via AgEconSearch., Researchers examined Kosovar consumers' characteristics, attitude and preferences towards meat. Results suggested that they perceived country of origin, especially domestic origin, as an indicator of quality and safety of meat. Research identified two consumer profiles: conservative and innovative food consumers.
3. Brand and country influence on purchase intentions: a theory-of-reasoned-action approach
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Brodowsky, Glen (author), Stewart, Kristin (author), and Anderson, Beverlee (author)
- Format:
- Journal article
- Publication Date:
- 2018
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 147 Document Number: D11580
- Journal Title:
- Journal of Promotion Management
- Journal Title Details:
- 24(2) : 251-269
- Notes:
- 20 pages., Online via UI e-subscription, Researchers used the Theory of Reasoned Action as foundation for investigating how a firm's choices related to brand identity and country of manufacture influenced purchase decisions. Results suggested that while both affect attitudes toward purchasing a product, a positive attitude toward buying a particular brand might offset a negative attitude toward buying from a particular country. This study focused on appliance brands. The review of literature cited examples of research involving ice cream, wines, and leather products.
4. Collegiate millennials' perceptions of locally produced beef
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Oesterreicher, Shelby (author), Lundy, Lisa K. (author), Rumble, Joy (author), Telg, Ricky W. (author), and University of Florida The Ohio State University
- Format:
- Journal article
- Publication Date:
- 2018
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D10157
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 102(4)
- Notes:
- 15 pages, via online journal article, Millennial consumers are stepping into important roles as decision makers and consumers. A knowledge and communication gap exists between cattle producers and consumers this knowledge seeking generation. This study focused on collegiate millennials' perceptions of locally produced beef. The research design was qualitative in nature using focus groups. Participants associated the beef industry and beef products with the environment, management practices, treatment of animals, human health concerns, retail, experience with the beef industry, experience with beef, and transparency. Results of this study showed participants had minimal knowledge of the industry and relatively negative perceptions of the industry and beef products. Participants were skeptical of communication materials promotion beef and expressed particular distrust toward video messages. Participants revealed a knowledge and communication gap between producers and consumers
5. Consciously pursued joint action: agricultural and food value chains as clubs
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Fleming, Euan (author), Griffith, Garry (author), Mounter, Stuart (author), and Baker, Derek (author)
- Format:
- Journal article
- Publication Date:
- 2018
- Published:
- Australia
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11107
- Journal Title:
- International Journal on Food System Dynamics
- Journal Title Details:
- 9(2) : 166-177
- Notes:
- Available online at www.centmapress.org, Authors examine ways in which club theory can help provide an alternative approach to recognizing and overcoming market failure in agricultural and food value chains.
6. Consumer knowledge of country of origin of fresh food at point of purchase
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Holdershaw, Judith (author) and Konopka, Roman (author)
- Format:
- Journal article
- Publication Date:
- 2018
- Published:
- New Zealand
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 139 Document Number: D11510
- Journal Title:
- Journal of Promotion Management
- Journal Title Details:
- 24(3) : 349-362
- Notes:
- 15 pages., Via online., Store-exit interviews with fresh food shoppers indicated that 38% were confident of country of origin of their food purchased. However, extent of knowledge varied somewhat by food category and more noticeably for specific food items within categories.
7. Consumer perceptions of landscape plant production water sources and uses in the landscape during perceived and real drought
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Knuth, Melinda (author), Behe, Bridget K. (author), Hall, Charles R. (author), Huddleston, Patricia (author), Fernandez, R. (author), and Texas A&M University Michigan State University
- Format:
- Journal article
- Publication Date:
- 2018-02
- Published:
- United States: American Society for Horticultural Science
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 11 Document Number: D10339
- Journal Title:
- HortTechnology
- Journal Title Details:
- 28(1) : 85-93
- Notes:
- 9 pages., Via online journal., Water is becoming scarcer as world population increases and will be allocated among competing uses. Some of that water will go toward sustaining human life, but some will be needed to install and support landscape plants. Thus, future water resource availability may literally change the American landscape. Recent research suggests that consumers’ attitudes and behavior toward potable water supplies have changed in other countries because of greater social awareness and increasingly widespread exposure to drought conditions. We conducted an online survey of 1543 U.S. consumers to assess their perceptions about landscape plants, the water source used to produce them, and plant water needs to become established in the landscape. Using two separate conjoint designs, we assessed their perceptions of both herbaceous and woody perennials. Consumers placed greater relative importance on water source in production over water use in the landscape for both herbaceous and woody perennials included in this study. They preferred (had a higher utility score for) fresh water over recycled water and least preferred a blend of fresh with recycled water for perennials and recycled water used for woody perennial production. In addition, the group that did not perceive a drought but experienced one placed a higher value (higher utility score) on nursery plants grown with fresh water compared with those which were actually not in drought and did not perceive one. Educational and promotional efforts may improve the perception of recycled water to increase the utility of that resource. Promoting the benefits of low water use plants in the landscape may also facilitate plant sales in times of adequate and low water periods.
8. Consumers' perspective on dual-purpose chickens as alternative to the killing of day-old chicks
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Brummer, Nanke (author), Christoph-Schulz, Inken (author), and Rovers, Anja-Karolina (author)
- Format:
- Journal article
- Publication Date:
- 2018
- Published:
- Germany
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11080
- Journal Title:
- International Journal on Food System Dynamics
- Journal Title Details:
- 9(5) : 390-398
- Notes:
- Available online at www.centmapress.org, Results indicated that study participants had specific expectations regarding the husbandry conditions, but also regarding the product characteristics and the labelling of dual-purpose chickens.
9. Customer experience with farmers' markets: what hashtags can reveal
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Pilai, Ladislav (author), Balcarova, Tereza (author), Rojik, Stanislav (author), Ticha, Ivana (author), and Polakova, Jana (author)
- Format:
- Journal article
- Publication Date:
- 2018
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10413
- Journal Title:
- International Food and Agribusiness Management Review
- Journal Title Details:
- 21(6) : 754-770
- Notes:
- Social media networks are increasing in popularity and have been integrated into many aspects of daily life. Analysis of the ways in which individuals use social media is important for understanding social, cultural, and environmental issues. This study examines experiences of farmers’ market customers through their self- expression on social networks. Contributions to the Instagram social network based on the #farmersmarket hashtag were gathered on a single day, yielding 19,398 contributions created by 13,862 users. Six major linked hashtags were identified (#Organic, #Fresh, #Food, #Local, #Vegan, and #Healthy), providing key indicators of the characteristics of farmers’ markets that are valued by customers. Four customer segments were identified: Product Oriented, Emotional Oriented, Social Oriented, and Product-Social Oriented, with strong interconnections identified between these communities. The results of this study provide insights into consumer values and behaviors in the farmers’ market context and will be of practical use for future marketing and management.
10. Defining U.S. consumers' (mis)perceptions of pollinator friendly labels: an exploratory study
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Khachatryan, Hayk (author) and Rihn, Alicia (author)
- Format:
- Journal article
- Publication Date:
- 2018
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 198 Document Number: D09659
- Journal Title:
- International Food and Agribusiness Management Review
- Journal Title Details:
- 21(3) : 365-378
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