Barkley, Andrew (author) and Barkkley, Paul W. (author)
Format:
Book
Publication Date:
2015
Published:
USA: Routledge, Taylor and Francis Group, London and New York.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 154 Document Number: D07071
Notes:
196 pages., "In an information-based economy...the only source of prosperity is providing consumers with what they desire." Authors conclude that the flow of information from consumers to producers may be more important than providing consumers with knowledge about agriculture.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28073
Notes:
304 pages., Includes a case report about how Kentucky Fried Chicken (KFC) is positioniong itself in China, Malaysia, India and the rest of Asia. Also refers to appeals used by the People for Ethical Treatment of Animals (PETA).
Murdock, Graham (author), Rowe, Gene (author), Pidgeon, Nick (author), Horlick-Jones, Tom (author), Walls, John (author), Poortinga, Wouter (author), and O'Riordan, Tim (author)
Format:
Book
Publication Date:
2007
Published:
United Kingdom: Routledge, Abingdon, Oxon, England.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26047
