Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10581
Notes:
306 pages., PhD dissertation in agricultural economics, Texas A&M University, College Station. Only the abstract stored in ACDC., Via database., Results indicate the soybean checkoff program has been highly effective over the study period returning $6.9 in revenue to soybean producers for every checkoff dollar spent.
Israel, Glenn D. (author), Borger, Ruth H. (author), Greer, Kelly (author), Kelly, Susan (author), Byrum, Keri Leymaster (author), Pelham, Jennifer (author), Samuel, Norma (author), Singleton, Lloyd O. (author), Wells, Robert H. (author), and Momol, Timur (author)
Format:
Journal article
Publication Date:
2015-08
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 141 Document Number: D06342
19 pages., Online via UI e-subscription, Researchers examined the effectiveness of descriptive norm cues in the context of green advertising for large grocery chains through the lens of the persuasion knowledge model. "Results suggested that green advertising might be more productive if retailers frame their messages without descriptive norm cues and reliance on whether they are seen as 'green' (Whole Foods) or 'non green' (Wal-Mart)."
