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Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
2014
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 139 Document Number: D05838
Journal Title:
Chicago Booth Magazine
Journal Title Details:
36(3) : 13
Notes:
Case example of how over-zealous marketing (e.g., messaging about "health" and "yummy") can misfire - with adults and children.
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Report
Publication Date:
2019
Published:
United States: National Honey Board, Longmont, Colorado.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11771
Notes:
Online from publisher website. 28 pages., Digital annual report of the Board marketing programs and developments in the U.S. honey industry.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Nickle, Ashley (author)
Format:
Journal article
Publication Date:
2020-10-02
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D11941
Journal Title:
Packer
Notes:
Online from publication. 6 pages., Introduces honored produce retailer, including a summary of his strategies in promoting the sale of produce.
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
2020-10-14
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D11948
Journal Title:
Packer
Notes:
Online from publication. 3 oages,, Sponsored article summarizes IRI survey data on seasonality of potato sales, purchase levels, and shopper responses to several display strategies.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Steede, Garrett M. (author), Fischer, Laura (author), Meyer, Diane C. (author), and Meyers, Courtney (author)
Format:
Journal article
Publication Date:
2018
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09217
Journal Title:
Journal of Applied Communications
Journal Title Details:
102(1) Article 2
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Hughes, Amy (author), Johnson, Tara L. (author), Edgar, Leslie D. (author), Miller, Jefferson D. (author), and Cox, Casandra (author)
Format:
Journal article
Publication Date:
2016
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: D07422
Journal Title:
Journal of Applied Communications
Journal Title Details:
100(2) : 10-27
Notes:
Case example of a promotional campaign in which the one-third of the messages in the creative pieces were inconsistent with the original plan.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Fiaz, Sajid (author), Noor, Mehmood Ali (author), and Aldosri, Fahad Owis (author)
Format:
Journal article
Publication Date:
2016-09
Published:
Saudi Arabia
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 159 Document Number: D07679
Journal Title:
Journal of the Saudi Society of Agricultural Sciences
Notes:
In Press, Corrected Proof
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Opat, Kelsi (author) and Irlbeck, Erica (author)
Format:
Journal article
Publication Date:
2017
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11819
Journal Title:
Agricultural Education Magazine
Journal Title Details:
90(3) : 7-8
Notes:
Tips for agricultural educators about how to prepare for and take part in television interviews successfully, as interviewees.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Skelton, Dan (author), Wick, Don (author), Young, Cyndi (author), Ketelsen, Lynn (author), and Winters, Rob (author)
Format:
Journal article
Publication Date:
2015-04
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D05903
Journal Title:
Agri Marketing
Journal Title Details:
53(3) : 56, 58
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Specht, Annie R. (author) and Buck, Emily B. (author)
Format:
Journal article
Publication Date:
2014
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D06859
Journal Title:
Journal of Applied Communications
Journal Title Details:
98(2) : 37-52