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2. Consumer preferences for pig welfare – can the market accommodate more than one level of welfare pork?
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Denver, Sigrid (author), Sandøe, Peter (author), and Christensen, Tove (author)
- Format:
- Online journal article
- Publication Date:
- 2017-07
- Published:
- USA: Elsevier
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 4 Document Number: D10175
- Journal Title:
- Meat Science
- Journal Title Details:
- 129:140-146
- Notes:
- 7 pages., via online journal, The purpose of the present paper is to investigate the market potential of pork labelled to indicate medium and high levels of animal welfare. The paper asks, in particular, whether there is a risk that Danish consumers will abandon high level welfare pork if less expensive products with a medium level of animal welfare became avail-able. The study was based on an online questionnaire with a choice experiment involving 396 Danish respondents. The results indicated that the Danish market could accommodate more than one pork product with a welfare label but the price differential separating medium and high level animal welfare pork will have to be quite narrow. In addition, full willingness-to-pay of consumers who want to buy high level welfare pork cannot be relied upon to incentivise new consumers to buy medium welfare pork. Further, raising brand awareness in the shopping situation and improving consumer's understanding of brand attributes for high level welfare brands were found to be vital.
3. Consumer trends and attitudes to functional foods
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Mattas, Konstadinos (author), Galanopoulos, Konstantinos (author), Karelakis, Christos (author), and Zevgitis, Panagiotis (author)
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- Greece
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 138 Document Number: D11507
- Journal Title:
- Journal of International Food and Agribusiness Marketing
- Journal Title Details:
- : 1-29
- Notes:
- 29 pages., Findings of a survey among consumers indicated that consumers recognize different kinds of functional foods, are willing to pay a premium for their purchase, and perceive possible health value. However, they appeared anxious about the health benefits these foods communicate in their labels.
4. Consumers' purchase intentions for carnosine-enhanced pork - a functional food
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Goddard, E. (author) and Arenna, E (author)
- Format:
- Poster
- Publication Date:
- 2017-07-30
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09231
- Notes:
- Research poster presented at the Agricultural and Applied Economics Association annual meeting, Chicago, Illinois, July 30-August 1, 2017. 2 pages.
5. Consumers' sense of farmers' markets: tasting sustainability or just purchasing food?
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Giampietri, Elisa (author), Koemle, Dieter B. A. (author), Yu, Xiaohua (author), and Finco, Adele (author)
- Format:
- Journal article
- Publication Date:
- 2016-11-10
- Published:
- Italy
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: D08765
- Journal Title:
- Sustainability
- Journal Title Details:
- 8(11), 1157
- Notes:
- 14 pages.
6. Molecular marketing, personalised information and willingness-to-pay for functional foods: vitamin d enriched eggs
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Panzone, Luca (author), Garrod, Guy (author), Adinolfi, Felice (author), and Di Pasquale, Jorgelina (author)
- Format:
- Journal article
- Publication Date:
- 2022-04-12
- Published:
- United States: Wiley Online
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12578
- Journal Title:
- Journal of Agricultural Economics
- Journal Title Details:
- online
- Notes:
- 24pgs, Increasingly, the health claims made by food products focus on the marketing of specific molecular enrichments. Research exploring consumers’ willingness to pay (WTP) for health claims assumes that individuals hold perfect information on the benefits of the enrichment, and that their valuations depend solely on whether or not they need to improve their health. While health interventions are aimed at individuals at higher health risk, consumers may be unaware of the health risks that they face, limiting the effectiveness of a generic targeting strategy. Using an orthogonal experimental design, we explore the impact of two factors on the WTP for vitamin D enrichment in eggs: whether the information is person-specific or generic; and the presence of a health claim explaining the vitamin D enrichment. Results indicate that it is the provision of information, not the health claim, that influences WTP. Both generic and personalised information lead to similar increases in the WTP for vitamin D enrichment. While we only observe a direct effect of generic information on the WTP for vitamin D enrichment, personal information may also operate by increasing the perceived risk of vitamin D deficiency. Our results support the use of personalised health information during the choice task as a means of increasing the sales of healthy products.