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2. Media's role in enhancing sustainable development in Zambia
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Young, Carrie (author) and McComas, Katherine (author)
- Format:
- Article
- Publication Date:
- 2016
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D11602
- Journal Title:
- Mass Communication and Society
- Journal Title Details:
- 19(5) : 626-649
- Notes:
- 25 pages., Online via UI e-subscription, Researchers evaluated the role of media through qualitative feedback from smallholder farmers identified by Community Markets for Conservation through radio programming efforts involving sustainable agriculture. Results demonstrated the centrality of the radio programming alongside other forms of communication such as extension and farmer-to-farmer communication, as well as written and visual communication.
3. Psychological and socio-economic factors in design of agricultural programming in radio Teocelo, Veracruz
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Martiñón-Martínez, Antolín Silvestre (author), Cruz-Lozano, Mario Alberto (author), Macías-López, Antonio (author), Pérez-Magaña, Andrés (author), Sánchez-Quintanar, Concepción (author), and Niño-Velázquez, Edilberto (author)
- Format:
- Journal article
- Language:
- Spanish
- Publication Date:
- 2014
- Published:
- Mexico
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: D08751
- Journal Title:
- Ra Ximhai
- Journal Title Details:
- 10(3) : 141-151
4. The case for a two-step approach to agricultural campaign design
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Ihm, Jennifer (author), Pena-y-Lillo, Macarena (author), Cooper, Katherine R. (author), Atouba, Yannick (author), Shumate, Michelle (author), Bello-Bravo, Julia (author), Ba, Niango Malick (author), Dabire-Binso, Clementine L. (author), and Pittendrigh, Barry Robert (author)
- Format:
- Journal article
- Publication Date:
- 2015
- Published:
- Burkina Faso
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 141 Document Number: D06328
- Journal Title:
- Journal of Agricultural and Food Information
- Journal Title Details:
- 16 : 203-220
5. Utilisation of mobile phones in accessing agricultural information by smallholder farmers in Dzindi Irrigation Scheme in South Africa
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Holmner, Marlene (author)
- Format:
- Journal article
- Publication Date:
- 2021
- Published:
- International: African Journals Online
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12100
- Journal Title:
- African Journal of Library, Archives and Information Science
- Journal Title Details:
- Vol. 29 No. 1
- Notes:
- 21 pgs., CTs (Communications technologies) have revolutionized agricultural information services at every level in the agricultural sector, thus impacting rural development and catalysing poverty alleviation strategies. This has largely been the case with small-scale farmers in rural areas in developing countries where mobile technologies have penetrated more than most other ICT tools. However, in some of the farming environments, mobile phone use is largely driven by agricultural extension workers. This paper seeks to examine the way mobile phones are used for information access in situations where agricultural extension workers are a critical intermediary in the agricultural information services. Interviews were conducted with 10 randomly selected farmers who were part of the Dzindi irrigation scheme. The findings were that from the variety of information available to the farmers the most important source was the extension officer. The extension officer and the radio were indicated to be the most reliable independent sources of information. The other sources, such as the radio, family members, and friends, suppliers of chemicals, books and magazines, were only considered reliable if the information could be verified or vouched for by the extension officer. Increasing the information handling skills of extension officers, training of farmers to use smart features of their phones and promoting the usual face-to-face communication use of conventional methods, which is what usually gives rise to the mediation of mobile phones, were recommended.