The case for a two-step approach to agricultural campaign design

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ihm, Jennifer (author), Pena-y-Lillo, Macarena (author), Cooper, Katherine R. (author), Atouba, Yannick (author), Shumate, Michelle (author), Bello-Bravo, Julia (author), Ba, Niango Malick (author), Dabire-Binso, Clementine L. (author), and Pittendrigh, Barry Robert (author)
    Format:
    Journal article
    Publication Date:
    2015
    Published:
    Burkina Faso
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 141 Document Number: D06328
    Journal Title:
    Journal of Agricultural and Food Information
    Journal Title Details:
    16 : 203-220
    Subject Term:
    agricultural development, campaign planning, campaigns, communication planning, computers, development, development communication, extension agents, farmers, information sources, radio, rural development, television, information technology, digital divide, cell phones, media access, and Burkina Faso (Africa, Western)

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