8 pages, via online journal, Rose (Rosa ×hybrida) breeders historically have bred plants based on what they personally have deemed attractive and traits required by growers to produce the crop successfully. End-user preferences were not formally considered in breeding decisions. The purpose of this study was to investigate growers’ and consumers’ opinions of roses available on the market and preferences for future roses coming into the market. A web-based survey tool was developed to measure the attributes consumers were considering in purchasing and growing rose plants, their knowledge of diseases and pests, and their hopes for new plants coming to market. A link was sent to horticultural group mailing lists as well as distributed through personal e-mail lists, Facebook, and a news release from Texas A&M University. The survey was posted for 4 months. It included ≈66 questions and took 30 minutes or more to complete. More than 2000 responses were received from rose growers and nursery consumers worldwide. The respondents preferred roses that were disease resistant, with fragrant, abundant, red, and everblooming flowers. The ideal height of the preferred rose shrubs was waist to shoulder-height. Differences were found in preferences between experienced rose growers and those who were not affiliated with rose associations on variables such as the need to use chemicals to manage diseases, the importance of foliage glossiness and large vs. small blooms, the value of roses in the garden setting, the level of difficulty roses pose in growing situations, and the willingness to pay more for a rose shrub in comparison with other garden plants. Differences also were found among age groups and preferences for flower color, fragrance, foliage color, and foliage glossiness. This information could be helpful in targeting marketing of roses.
Ferguson, Bruce G. (author), Morales, Helda (author), Chung, Kimberly (author), Nigh, Ron (author), and El Colegio de la Frontera Sur
Centro de Investigaciones y Estudios Superiores en Antropología Social
Michigan State University
Format:
Online journal article
Publication Date:
2019-03-26
Published:
Mexico: Taylor & Francis
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 109 Document Number: D10984
21 pages, 21 pages, We explore potential and limitations for agroecological scaling through formal education, using the LabVida school gardens program in Chiapas, Mexico as a case study. Through LabVida training, educators gained an appreciation of agroecology and learned to apply agroecological practices, although their understanding of agroecological principles and scientific process remained limited. The greatest program impact was on educators’ eating habits, and their perception of the value of local knowledge and its relevance to school work. The case study demonstrates the potential of garden and food-system work to leverage institutional resources in ways that can improve educational outcomes, including agroecological literacy. Increased awareness of agroecology and the value of local knowledge may intersect with other drivers of scaling, including markets, organizational fabric, and policy.
12 pages, via Online journal, Corn (Zea mays) grown in the southern Piedmont requires 200 to 280 kg nitrogen (N) ha−1 annually and requires up to 0.87 cm of water per day, making groundwater systems susceptible to nitrate (NO3−) leaching. A perennial white clover (Trifolium repens L.) living mulch (LM) system may reduce NO3-N leaching by using legume N to replace mineral N, though little information is available on such a system in the southern Piedmont. Therefore, a HYDRUS-1D model was used to simulate water and NO3-N flux in three cover crop systems. Cereal rye (Secale cereal L.) (CR), crimson clover (Trifolium incarnatum L.) (CC), and a white clover LM were fertilized with 280, 168, and 56 kg N ha−1. The HYDRUS-1D model was calibrated and validated with observed water contents and NO3-N data that were collected over two years. Water and NO3-N flux models were created for each treatment and evaluated using coefficient of determination, percentage bias, and index of agreement, and showed good agreement to observed data. Nitrate leaching below 1 m in 2015/2016 was 23.5, 12.7, and 21.4 kg ha−1 for the CC, LM, and CR treatments, respectively, but was less than 1 kg ha−1 for all treatments in 2016/2017 due to prolonged drought. Differences in leached NO3-N among treatments were attributed to variation in mineral N application rate and NO3-N uptake by cover crops. Overall, results suggest that the use of a perennial LM system may reduce NO3-N leaching when compared to annual CC and CR cover crop systems.
8 pages., via online journal., Social media bring various stakeholders of the agro-food system together into a new playing field. This article reveals the dynamics of this playing field and the ways in which this can influence the governance of agro-food sustainability. We delineate three pathways that highlight the ways in which social media can have implications for the governance of agro-food sustainability; firstly, Hypes on agro-food sustainability issues, secondly, opportunities for the self-organization of food movements, and thirdly, data for new forms of agro-food governance. We conclude that while mass self-communication on social media forms an emergent force that disrupts agro-food governance, it also generates data that forms a resource for powerful players to regain control.
11 pages., Via online journal article, OBJECTIVES: To examine the impact of social media influencer marketing of foods (healthy and unhealthy) on children’s food intake.
METHODS: In a between-subjects design, 176 children (9–11 years, mean 10.5 ± 0.7 years) were randomly assigned to view mock Instagram profiles of 2 popular YouTube video bloggers (influencers). Profiles featured images of the influencers with unhealthy snacks (participants: n = 58), healthy snacks (n = 59), or nonfood products (n = 59). Subsequently, participants’ ad libitum intake of unhealthy snacks, healthy snacks, and overall intake (combined intake of healthy and unhealthy snacks) were measured.
RESULTS: Children who viewed influencers with unhealthy snacks had significantly increased overall intake (448.3 kilocalories [kcals]; P = .001), and significantly increased intake of unhealthy snacks specifically (388.8 kcals; P = .001), compared with children who viewed influencers with nonfood products (357.1 and 292.2 kcals, respectively). Viewing influencers with healthy snacks did not significantly affect intake.
CONCLUSIONS: Popular social media influencer promotion of food affects children’s food intake. Influencer marketing of unhealthy foods increased children’s immediate food intake, whereas the equivalent marketing of healthy foods had no effect. Increasing the promotion of healthy foods on social media may not be an effective strategy to encourage healthy dietary behaviors in children. More research is needed to understand the impact of digital food marketing and inform appropriate policy action.
6 pages, via online journal, In order to design and implement public policies in the context of rural development, information tends to be gathered about family farming in different Latin American countries. In contrast, scarce attention has been given to the description of rural extensionists, who are the ones supporting family farming in the fi eld. A cross-sectional investigation was conducted between 2010 and 2012 including surveys to rural extensions working in 10 different Latin American countries, this allowing for a preliminary description of the socio-demographic profile of the respondents. The samples were incidental ranging from 19 (Bolivia) to 220 (Argentina) subjects, this implying that they were not representative. Significant statistical differences were found with regards to the sex, age, experience, level of education and university degree of the samples pertaining to the different countries. In average, most extensionists are men (70.1%), age 40.3 and have little more than 11 years of experience as extensionists. Brazilian practitioners surveyed are the oldest, most educated and experienced among the different samples. In general, most extensionists have a technical background and are agricultural engineers. The Uruguayan sample showed the highest percentage of extensionists coming from the area of social sciences.
