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    1. Energy efficient household appliances in emerging markets: the influence of consumers' values and knowledge on their attitudes and purchase behaviour

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    2. Expectancy-value theory contributes to understanding consumer attitudes towards cow's milk alternatives and variants

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    3. Food co-operatives sustainably managing common pool resources as hyper-communities as outlined by Consumer Culture Theory

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    4. “Hey friend, buy green”: Social media use to influence eco-purchasing involvement

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    5. “I drink it anyway and I know I shouldn't”: understanding green consumers' positive evaluations of norm-violating non-green products and misleading green advertising

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