Expectancy-value theory contributes to understanding consumer attitudes towards cow's milk alternatives and variants

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kempen, Elizabeth (author), Kasambala, Josephine (author), Christie, Lorna (author), Symington, Elize (author), Jooste, Lizette (author), and Van Eeden, Tertia (author)
    Format:
    Journal article
    Publication Date:
    2017-01-23
    Published:
    South Africa: John Wiley & Sons Inc.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 164 Document Number: D08252
    Journal Title:
    International Journal of Consumer Studies
    Journal Title Details:
    14 (3): 245-252
    Subject Term:
    attitudes, communication theory, consumers, dairy, diet, food, knowledge level, perceptions, food industry, and South Africa (Africa, Southern)

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