Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11726
Notes:
Online from AgWeb.com via AgriMarketing Weekly. 2 pages., Discontinued advertising campaign based on inaccurate information about using lemongrass in cows' diets to reduce methane emissions by "up to 33%."
Via online from publisher., "The Front Gate" editorial confronts advertising campaign of Burger King based on misleading, inaccurate information about the role of cattle in generating global greenhouse gas emissions.
Online from publication. 3 pages., Editorial highlights the inaccuracies in a Burger King television advertisement that repeats misleading claims and data about the role of beef and dairy production in greenhouse gas emissions that harm climate.
Via online November-December issue. "The Front Gate" section., Cites a new information campaign of the Beef Quality Assurance program as an effective way to counter much of the misinformation about new plant-based and cell-cultured products that challenge the stewardship of the cattle industry.
Woodall, Colin (author / Chief Executive Officer, National Cattlemen's Beef Association)
Format:
Commentary
Publication Date:
2019-09-26
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 114 Document Number: D11004
Notes:
3 pages., National Cattlemen's Beef Association, Centennial Colorado., Commentary on messaging being used by interest groups to pit beef producers against one another.
