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Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Semler, Jack (author)
Format:
Journal article
Publication Date:
2014-06
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02926
Journal Title:
Agri Marketing
Journal Title Details:
52(5) : 25
Notes:
Report of research comparing use and evaluation of media by agri-marketers and business-to-business marketers. Results show significant differences.
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Blog
Publication Date:
2020
Published:
USA: Farm Market iD, Westmont, Illinois.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11709
Notes:
4 pages., Online from publisher., "Most agribusinesses prioritize direct-buy as their primary method of website advertising. However, with increasingly advanced AdTech available in the market, relying on one channel can limit your potential for advertising and marketing success. One of the advertising channels that has grown in popularity over the past few years has been data-targeted programmatic advertising (i.e., "the process of automating the buying and selling of ad inventory in real time through an automated bidding system. ... Instead of focusing on the placement of the ad, your advertising is demographically delivered to the target audience.")
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
News release
Publication Date:
2019-07-01
Published:
USA: Henderson Communications LLC
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10621
Notes:
1 page., Source: Glacier Media Group and Naviga Ad joint news release., via website, AgriMarketing Weekly.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Steever, Sarah (author / President, Paulsen)
Format:
Blog
Publication Date:
2020-12-18
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D11996
Notes:
Online via AgriMarketing Weekly. 3 pages.
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
News releases
Publication Date:
2014-07-18
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02920
Notes:
Agri Council of American Business Media. 1 page., Report of research by Readex Research among ag marketing professionals from the U.S. and Canada.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Petrov, Sonja (author), Zubac, Vesna (author), and Milojevic, Miroslav (author)
Format:
Journal article
Publication Date:
2015-04
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 141 Document Number: D06278
Journal Title:
Ekonomika
Journal Title Details:
61(2) : 153-167
Notes:
Accessed August 6, 2015.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Yao, Becatien (author), Shanoyan, Aleksan (author), and Peterson, Hikaru Hanawa (author)
Format:
Paper
Publication Date:
2017-07
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09877
Notes:
Paper presented at th Agricultural and Applied Economics Association annual meeting in Chicago, Illinois, July 30-August 1. 24 pages.
