Retailers learned some valuable lessons about the need to stay flexible, the importance of putting the employee and customer safety first, and the critical role supermarkets serve in times of crisis. Here’s what a couple of Hy-Vee execs had to say about what the pandemic taught them about produce operations.
4 pages, Sustaining farm profitability has been challenging for North Carolina smallholder farmers facing
market failure. Small farms earning between $10,000 or less and $50,000 annually in net farm income need alternative practices that will make them more profitable. This study assesses North Carolina small farmers’ understanding and attitudes towards value-added agriculture. We conducted farmer focus group interviews and analyzed the data using Qualitative Data Analysis Miner Lite. We found that the main drivers of value-added agriculture include improving on-farm profitability, product expansion, and market growth. High production costs and lack of government assistance are some of the factors limiting value-added participation.
Dole Food Company, Inc. hopes to encourage Americans to eat more fresh fruit and vegetables in honor of May’s National Salad Month and all year long, with the release of a dozen original salad recipes linked to the specific astrological personalities of the 12 Zodiac signs.
22pgs, We introduce the “coordination frontier” (CF), a simple practical tool to assess the likelihood of success of voluntary coordination in situations where, ex ante, the collective action solution provides an appealing alternative (e.g., for pest and disease control). We demonstrate the value of information conveyed by the CF, explain how to construct the CF from experimental data, and show how to apply the CF in practice. We illustrate the concept with an application to data from a framed field economic experiment, which was designed to elicit the preferences of Florida's citrus growers regarding their willingness to coordinate actions to combat citrus greening disease. This is a highly relevant case study not only because of the significant impact caused by citrus greening on Florida's citrus industry but also because a voluntary area-wide pest management program to control it had been established in 2010 and eventually failed; a similar program is now in place in California, where the disease spread is at an earlier stage. Had the CF been available in Florida, estimates of the (aggregate) chances of successful coordination could have been shared with growers to update their beliefs regarding the chances of successful coordination to help reduce strategic uncertainty. Policymakers in California could use the CF in such way and devise ways to encourage participation to increase the chances of reaching a desired coordination threshold.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12621
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3 pgs, A new mapping tool shows where households have taken advantage of a federal stimulus program that defrays some of the cost of broadband for lower-income Americans.The tool, which was created through a partnership between Rural LISC and the nonpartisan nonprofit Heartland Forward, was designed to help target families that may qualify for the Affordable Connectivity Program (ACP) but who aren’t participating.
7pgs, Liberating Structures (LS) provide a user-friendly toolkit to shift group power dynamics and allow all stakeholders to contribute. We explored the novel use of LS in soil health extension to conduct high-engagement events with diverse stakeholders. Our goals were to promote social learning, networking, and to encourage innovation. Soil health themes emerged highlighting specific practices, and the necessity of addressing broader scope issues of education, economics, and policy. Participants reported increased knowledge of soil health, professional connections, and forecasted participation in soil-health-promoting activities. Participants also expressed a sense of community, expanded perspectives, and appreciation of the co-development process.
10 pages, This study sought to understand Extension Education's trends and research needs as perceived by members of the American Association for Agricultural Education (AAAE) and Joint Council of Extension Professionals (JCEP) by comparing and contrasting findings from questionnaires using open-ended questions. Both groups identified changing technology and new audiences as key trends requiring Extension to adapt, and JCEP respondents noted makers and entrepreneurs as prominent new audiences. For Extension Education research needs, both groups prioritized research to heighten professional development among Extension professionals. JCEP respondents desire Agricultural and Extension Education (AEE) Departments to lead research in Extension administrative leadership. On the contrary, AAAE respondents prioritized Extension program evaluation research. Regarding Extension professional development, JCEP respondents identified program planning and evaluation, but AAAE respondents named research methods as prioritized needs. JCEP respondents prioritized practical experiences in Extension Education college courses, and AAAE members reported some internships, practicums, and experiential learning in their AEE curriculum. The results have implications for AEE Departments in planning professional development for Extension professionals and college instruction producing Extension-career-ready graduates. Recommendations emphasize the need to coordinate college curriculum and professional development and to prepare students for Extension careers.
14 pages, As agricultural conservation priorities evolve to address new complex social-ecological problems and emerging social priorities, new conservation incentive program participation and success can be enhanced by incorporating local stakeholder preferences into program design. Our research explores how farmers incorporate ecosystem services into management decisions, their willingness to participate in payment for ecosystem services programs, and factors beyond compensation level that would influence participation. We conducted three focus groups with 24 participants between January of 2019 and May of 2019 in Vermont. Our study revealed that a strong, intrinsic stewardship ethic motivates farmers to enhance ecosystem service provisioning from their farms, though financial pressures often limit decision-making. These results suggest that programs with sufficient levels of payment may attract participation, at least among some types of farmers, to enhance ecosystem services from farms in Vermont. However, farmers may be deterred from participating by perceived unfairness and distrust of the government based on previous experiences with regulations and conservation incentive structures. Farmers also expressed distrust of information about ecosystem services supply that conflicts with their perceptions of agroecosystem functioning, unless delivered by trusted individuals from the extension system. The delivery of context-specific information on how management changes impact ecosystem service performance from trusted sources could enhance farmers’ decisions, and would aptly complement payments. Additionally, farmers expressed a desire to see a program that both achieves additionality and rewards farms who have been stewards, goals that are potentially at odds. Our findings offer important insights for policy makers and program administrators who need to understand factors that will influence farmers’ willingness to participate in payment for ecosystem service programs and other conservation practice adoption initiatives, in Vermont and elsewhere.
