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2. 25 years of Agriculture.com
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Kurns, Dave (author)
- Format:
- Journal article
- Publication Date:
- 2020
- Published:
- USA: Meredith Agrimedia, Meredith Corporation, Des Moines, Iowa.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D11685
- Journal Title:
- Successful Farming
- Journal Title Details:
- 118(5) : 12
- Notes:
- Author interviews editorial staff associate John Walter who "helped pioneer the first website in agriculture media 25 years ago."
3. An evaluation of website usability for a cover crops resource in the southern region
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Cabrera, Emily (author), Holt, Jessica (author), and Association for Communication Excellence (ACE) University of Georgia
- Format:
- Online journal article
- Publication Date:
- 2020-02
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 131 Document Number: D11309
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 104(1)
- Notes:
- 14 pages., via online journal, With shifting demographics of agricultural professionals, online educational resources present opportunities for Extension and other natural resources faculty and personnel to use various tools for supporting agricultural producers in the 21st century using more modern technology. Traditionally, Agriculture and Natural Resource (ANR) Extension programming has used a variety of hands-on methods for teaching new, more sustainable farming practices, such as on-farm field days, workshops, farm visits, and demonstrations. While these traditional teaching methods are preferred among farmers, online support tools play a critical role in the overall decision-making process for farmers who are considering making changes to their current farming practices. Online educational resources, with mobile-friendly versions, can be used to assist Extension and Natural Resource Conservation Service (NRCS) agents meet the needs of their clients using more modern forms of technology, whether from the office or on-farm. This study employed two focus group discussions with Extension and NRCS agents and university faculty members to evaluate the usability of a cover crop website that could be used as a support tool for a variety of agricultural professionals. Four themes emerged from this study with reference to a simple, clean appearance; efficient browsing; process-thinking design; and mobile- friendly. This research will be used to inform the continued development of website tools to benefit farmers, producers, agents, and other stakeholders.
4. COVID-19 throws up unwelcome roadblocks for apple marketing
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Koger, Chris (author)
- Format:
- Journal article
- Publication Date:
- 2020-12-31
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12023
- Journal Title:
- Packer
- Notes:
- Online from periodical. 3 pages., Some produce retailers report on challenges they are facing during the pandemic in marketing apples.
5. Consumer retail habits, reshaped by pandemic, aren't changing soon
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Karst, Tom (author)
- Format:
- Journal article
- Publication Date:
- 2020-11-12
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11901
- Journal Title:
- Packer
- Notes:
- Online from publication. 2 pages., Author reported on a presentation at the West Coast Produce Exposition. The speaker observed, "I think we've got a wild ride for the foreseeable future here, and noted that consumers will continue to order groceries online, and the "click and collect" model may have staing power through the crisis and beyond."
6. Farm Journal's The Packer combines its produce platforms to create PMG
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- News release
- Publication Date:
- 2020
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 145 Document Number: D11558
- Notes:
- 1 page., Online via AgriMarketing Weekly. 1 page., Farm Journal, the parent company of The Packer, is enhancing its Produce Market Guide digital platform by merging it with its brand Produce Retailer, creating a combined brand called PMG."
7. How to make millions as a freelancer
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Anderson, Barb (author)
- Format:
- Journal article
- Publication Date:
- 2020
- Published:
- USA: AAEA - The Agricultural Communicators Network, Lagrange, Georgia
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D11660
- Journal Title:
- AAEA ByLine
- Journal Title Details:
- May
- Notes:
- 2 pages., Online from publisher., Author identifies five apps/tools that help her be more efficient, organized and productive in her freelance operations.
8. Is it for generation me? A qualitative study exploring marketing and selling plants online to millennial-aged consumers
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Baker, M. Lauri (author), Tully, M. Kelsey (author), and Sumners, R. Deanna (author)
- Format:
- Journal article
- Language:
- Englsih
- Publication Date:
- 2020-05-13
- Published:
- USA: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11784
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- Iss.2, Vol. 104
- Notes:
- 14 pages., via online journal, As online selling of products like living plants increases, it is increasingly important to understand how millennial-aged consumers perceive the purchasing experience. New-media technologies like social media, e-newsletters, and other forms of digital communication are easily adopted by millennial-aged consumers. One of these tools, 360-degree video, offers novel ways to preview products offered online and look inside local brick-and-mortar stores, which can be visited in person. Sales of horticultural goods online have been slow to be developed by industry veterans, creating ample opportunities available to new ventures. This qualitative study used a series of three focus groups to answer the research questions of RQ1: What challenges exist for garden centers attracting millennials? RQ2: What are millennials preferences for purchasing live plants online? RQ3: What aspects of digital online marketing influence millennials to make decisions? RQ4: What are millennials preferences for 360-degree video? Results of this study indicate 360-degree video is not the preferred avenue for marketing plants online to millennials, however, high-quality photos and video with educational content and the use of social media could be effective.
9. Midwest farm report team working remotely
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Jahnke, Pam (author / Midwest Farm Report, Madison, Wisconsin)
- Format:
- Journal article
- Publication Date:
- 2020
- Published:
- USA: National Association of Farm Broadcasting, Platte City, Missouri
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 157 Document Number: D11638
- Journal Title:
- Airing on the Side of Agriculture
- Journal Title Details:
- May
- Notes:
- 3 pages., Online via publisher., Describes how she and her associates are adjusting their farm reporting activities to report remotely during restrictions caused by the current COVID-19 pandemic. Cites challenges of reporting on economic and social impacts with which farm families are dealing.
10. Promoting evidence based nutrition education across the world in a competitive space: delivering a Massive Open Online Course
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Gibson, Simone (author), Adamski, Melissa (author), Blumfield, Michelle (author), Dart, Janeane (author), Murgia, Chara (author), Volders, Evelyn (author), and Truby, Helen (author)
- Format:
- Journal article
- Publication Date:
- 2020
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 133 Document Number: D11365
- Journal Title:
- Nutrients
- Journal Title Details:
- 12, 344
- Notes:
- Online via Directory of Open Access Journals (DOAJ), Australia-based university educators evaluated learner participation and perceptions in an evidence-based Massive Open Online Course(MOOC) about nutrition and provided recommendations for engaging international online lay audiences with diverse backgrounds. Findings highlighted complexities of delivering such education "in the online space crowded with food advertising and nutrition conjecture."