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    2. Agriculture's new name game

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Sfiligoj, Eric (author)
    Format:
    Editorial
    Publication Date:
    2018-05
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11800
    Journal Title:
    CropLife
    Notes:
    Editorial comments on the series of mergers, consolidations, and buy-up in many sectors of the agricultural marketplace. "As always, only time will tell how long-standing any of these new names end up being."

    3. Ask not what nature can do for you: a critique of ecosystem services as a communication strategy

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bekessy, S.A. (author), Runge, M.C. (author), Kusmanoff, A.M. (author), Keith, D.A. (author), and Wintle, B.C. (author)
    Format:
    Online journal article
    Publication Date:
    2018-08
    Published:
    Elsevier
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 18 Document Number: D10504
    Journal Title:
    Biological Conservation
    Journal Title Details:
    224: 71-74
    Notes:
    4 pages., via online journal., Given the urgent need to raise public awareness on biodiversity issues, we review the effectiveness of “ecosystem services” as a frame for promoting biodiversity conservation. Since its inception as a communications tool in the 1970s, the concept of ecosystem services has become pervasive in biodiversity policy. While the goal of securing ecosystem services is absolutely legitimate, we argue that it has had limited success as a vehicle for securing public interest and support for nature, which is crucial to securing long-term social mandates for protection. Emerging evidence suggests that focusing on ecosystem services rather than the intrinsic value of nature is unlikely to be effective in bolstering public support for nature conservation. Theory to guide effective communication about nature is urgently needed. In the mean-time, communicators should reflect on their objectives and intended audience and revisit the way nature is framed to ensure maximum resonance.

    4. Case studies using social media events and stories to increase program participation

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Stearns, Stacey (author / University of Connecticut)
    Format:
    Presentation
    Publication Date:
    2018-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09901
    Notes:
    Presentation at the Association of Communication Excellence (ACE) conference during the Agricultural Media Summit, Scottsdale, Arizona, August 4-8, 2018. 18 pages.

    7. Consumer acceptance of innovations in food: a survey among Polish consumers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Sajdakowska, Marta (author), Jankowski, Paweł (author), Gutkowska, Krystyna (author), Guzek, Dominika (author), Żakowska‐Biemans, Sylwia (author), and Ozimek, Irena (author)
    Format:
    Online journal article
    Publication Date:
    2018
    Published:
    Wiley Periodicals, Inc.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 34 Document Number: D10686
    Journal Title:
    Journal of Consumer Behaviour
    Journal Title Details:
    17: 253– 267
    Notes:
    15 pages., via online journal., The aim of the study was to examine the possible factors that might contribute to consumer acceptance of food innovations. Particular attention was paid to 3 main factors: (a) relationship between socio‐demographic determinants and level of consumer innovation, (b) evaluation of consumer innovation acceptance, particularly toward animal‐derived food products, and (c) consumer preferences for health‐promoting food innovation over time. Studies were conducted using quantitative research methods in 2004 and 2011. An organic method of production, least important in 2004, was top rated in 2011, and ease of preparation dropped to the bottom of the list in 2011, whereas food origin, low fat, and sugar content were ranked in the first group of the considered factors in 2011. Since 2004, consumers have become used to products with various innovations. The new generation of Poles is relatively more open to new food products, due to the wide range of food products available on the free market. Furthermore, the group of well‐educated consumers with a higher level of income has increased in size, and this includes people interested in knowledge of a product's nutritional value and its health impact. Our study extends existing research in the area of understanding consumer expectations toward food innovations. The results not only contribute to the field of consumer behavior but also have practical potential for food market applications, especially for companies operating on or planning to enter the Polish food market, and which could be used for developing communication strategies.

    8. Customer experience with organic food: global view

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Pilař, Ladislav (author), Stanislavská, Lucie Kvasničková (author), Rojík, Stanislav (author), Kvasnička, Roman (author), Poláková, Jana (author), and Gresham, George (author)
    Format:
    Online journal article
    Publication Date:
    2018
    Published:
    United Arab Emirates University
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 34 Document Number: D10681
    Journal Title:
    Emirates Journal of Food and Agriculture
    Journal Title Details:
    30(11): 918-926
    Notes:
    9 pages., via online journal., In recent years, organic food production has been rising dramatically both in the EU and the USA. Previous research on consumer perception of organic food has mainly employed questionnaire survey methods. However, in the current age of the social network phenomenon,social media could prove to be a rich source of data. Increasingly, consumers are using social networks to share personal attitudes and experiences. This shared content could inform us about consumer opinions. Social network analysis and related sentiment analysis could allow identification of consumers’ experience and feelings about organic food. We investigated the perception of organic food using 1,325,435 Instagram interactions by 313,883 users worldwide. The data were recorded between July 4, 2016, and April 19, 2017. We identified three major hashtag areas (healthy, vegan, and clean food). The sentiment analysis revealed three dominant areas related to the #organicfood hashtag (feelings, taste, and appearance). Cluster analysis extracted four areas, as follows: Healthy living, Vegetarian, vegan, and raw diets, Clean eating, and Active healthy living. The mentioned communities are significant and useful at identification of customers values for farmers organic food product management and marketing communication in terms of product positioning.

    10. Evaluating the Swedish approach to motivating improved work safety conditions on farms: insights from fear appeals and the extended parallel processing model

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Svennefelt, Catharina Alwall (author), Hunter, Erik (author), and Lundqvist, Peter (author)
    Format:
    Online journal article
    Publication Date:
    2018
    Published:
    Taylor & Francis
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 18 Document Number: D10495
    Journal Title:
    Journal of Agromedicine
    Journal Title Details:
    23(4): 355-373
    Notes:
    20 pages., via online journal., Farm work safety intervention programs based on educating and informing have been criticized for not demonstrably improving work safety. We argue that these criticisms are misplaced and that the problem with educating and informing lies not necessarily in the tool, but rather in its implementation. We arrive at this conclusion by systematically investigating eight of the largest farm work safety interventions in Sweden. In particular, we describe how they use fear and other emotional appeals in their communications in an attempt to motivate improved work safety. We then analyze their implementation using the extended parallel processing model (EPPM). We show that, although threat of injury and death is used in the majority of these interventions to motivate individuals, the threat is inconsistent with the behaviors targeted. Other shortcomings and implications for implementing wide-scale farm work safety interventions are discussed.