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    51. Using a blog and social media to market extension

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Davis, Gregory A. (author) and Stollar, Mariah K. (author)
    Format:
    Online journal article
    Publication Date:
    2019-06
    Published:
    Extension Journal, Inc.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10612
    Journal Title:
    Journal of Extension
    Journal Title Details:
    57(3)
    Notes:
    4 pages., Article #: 3TOT7, via online journal., Extension professionals at all levels can use popular social media platforms to increase awareness of Extension. This article explores how our team of Extension professionals has used a blog in combination with Facebook on a weekly basis to better market Extension and our work. Every Extension professional can easily become part of a deliberate effort to more actively connect with stakeholders by using these tools.

    52. Using a food-themed calendar to engage the public and promote Extension from field to fork

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Colgrove, Kayla (author), Henneman, Alice (author), and Franzen-Castle, Lisa (author)
    Format:
    Journal article
    Publication Date:
    2014-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: D06060
    Journal Title:
    Journal of Extension
    Journal Title Details:
    52(2) : 2IAW3
    Notes:
    3 pages.

    55. Using search engine optimization techniques to enhance the visibility of web-based Extension fact sheets

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Moore, Reanna (author), Shackleton, Elisa (author), and Bellows, Laura (author)
    Format:
    Journal article
    Publication Date:
    2015-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: D06025
    Journal Title:
    Journal of Extension
    Journal Title Details:
    53(2) : a10
    Notes:
    9 pages

    59. Working together for soil health: liberating structures for participatory learning in extension

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    McFarland, Carol R. (author), Friedrichsen, Claire (author), Tao, Haiying (author), and Friesen, Maren L. (author)
    Format:
    Journal article
    Publication Date:
    2022-05-08
    Published:
    United States: Clemson University Press
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12598
    Journal Title:
    Journal of Extension
    Journal Title Details:
    V. 60, N. 2
    Notes:
    7pgs, Liberating Structures (LS) provide a user-friendly toolkit to shift group power dynamics and allow all stakeholders to contribute. We explored the novel use of LS in soil health extension to conduct high-engagement events with diverse stakeholders. Our goals were to promote social learning, networking, and to encourage innovation. Soil health themes emerged highlighting specific practices, and the necessity of addressing broader scope issues of education, economics, and policy. Participants reported increased knowledge of soil health, professional connections, and forecasted participation in soil-health-promoting activities. Participants also expressed a sense of community, expanded perspectives, and appreciation of the co-development process.