Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 83 Document Number: D10838
Notes:
Online from the Center for Food Integrity, Gladstone, Missouri. 2 pages., "New research shows a significant and growing group of health-conscious consumers is confused by the mixed messages they're receiving about the 'real deal' and the substitutes entering the market."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 123 Document Number: D11184
Notes:
Online via AgriMarketing Weekly. 2 pages., "A new poll reports awareness and interest in technology-driven foods but reveals the need for transparency and education to remove fears and potentially drive adoption."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 166 Document Number: D11675
Notes:
2 pages., Online via AgriMarketing Weekly., Summary of research by The Sustainability Consortium of Farm Journal among more than 400 U.S. farmers in more than 40 states. The survey invited their perspectives on sharing data about their production practices with downstream supply chain organizations, such as food companies and retailers. Findings suggested that growers value data collection, the environment, and conservation agriculture practices on their farmers, but hold concerns about sharing farm data.
Ngoma, Hambulo (author), Mason-Wardell, Nichole M. (author), Samboko, Paul C. (author), and Hangoma, Peter (author)
Format:
Research summary
Publication Date:
2019
Published:
Zambia: Department of Agricultural, Food, and Resource Economics, Michigan State University, East Lansing.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 166 Document Number: D11674
Notes:
4 pages., Feed the Future Innovation Lab for Food Security Policy, Research Paper 164., Using games, researchers tested the hypothesis that innate behavioral traits such as risk and time preferences play a role in Zambia farmers' decisions about adoption of Climate-smart agriculture (CSA) practices. "Given our findings that more risk-averse individuals are less likely to adopt CSA, a practice that is intended to be risk-reducing, a key policy implication is the need for a retooling of both public and private extension services to better demonstrate and educate farmers on the risk-reducing effect of CSA practices such as conservation agriculture. Moreover, if insurance and subsidies are to be used successfully to nudge adoption, extension will need to educate farmers on the structure of and mechanisms of payouts. This is important to build trust in the incentive systems.