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    1. Bovine dermatophilosis: awareness, perceptions and attitudes in the small-holder sector of north-west Zimbabwe

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ndhlovu, Daud N. (author) and Masika, Patrick J. (author)
    Format:
    Online journal article
    Publication Date:
    2016-03-09
    Published:
    Zimbabwe
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: D08759
    Journal Title:
    Onderstepoort Journal of Veterinary Research
    Journal Title Details:
    83(1)
    Notes:
    7 pages.

    2. Herdsmen and livestock farmers' perception, attitudes and risk factors towards zoonotic diseases in Awka north and south local government areas, southeastern Nigeria

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Obi, Chukwunonso Francis (author)
    Format:
    Online journal article
    Publication Date:
    2016-09-22
    Published:
    Nigeria
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: D08760
    Journal Title:
    Notulae Scientia Biologicae
    Journal Title Details:
    8(2) : 301-305

    3. Combining on-farm and climate data for risk management of nitrogen decisions

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Anderson, Christopher J. (author) and Kyveryga, Peter M. (author)
    Format:
    Online journal article
    Publication Date:
    2016-04-06
    Published:
    United States
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: D08769
    Journal Title:
    Climate Risk Management
    Journal Title Details:
    13: 10-18

    4. Stakeholder consultations and opportunities for integrating socio-behavioural factors into the pesticide risk analysis process

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Calliera, Maura (author), Marchis, Alex (author), Sacchettini, Gabriele (author), and Capri, Ettore (author)
    Format:
    Online journal article
    Publication Date:
    2015-10-24
    Published:
    Germany: Springer Berlin Heidelberg
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09279
    Journal Title:
    Environmental Science and Pollution Research
    Journal Title Details:
    23(3) : 2937-2947

    5. Risk Perceptions and Terror Management Theory: Assessing Public Responses to Urban Flooding in Toronto, Canada

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Mann, Carolyn (author) and Wolfe, S. E. (author)
    Format:
    Online journal article
    Publication Date:
    2016-04-05
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09280
    Journal Title:
    Water Resources Management
    Journal Title Details:
    30(8) : 2651-2670

    6. Awareness and preference for functional foods: the perspective of older Italian consumers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Annunziata, Azzurra (author), Vecchio, Riccardo (author), and Kraus, Artur (author)
    Format:
    Online journal article
    Publication Date:
    2015-04-28
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09281
    Journal Title:
    International Journal of Consumer Studies
    Journal Title Details:
    39(4) : 353-361

    10. Safely through the gate: Exploring media coverage and journalists decisions on the flow of farm safety stories

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Swenson, Rebecca (author), Roiger, Brandon (author), and Murillo, Alexis (author)
    Format:
    Online journal article
    Publication Date:
    2018
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09958
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    102(2)
    Notes:
    13 pages.

    16. Communicating sound science

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Mermelstein, H. Neil (author)
    Format:
    Online journal article
    Publication Date:
    2018-11-01
    Published:
    USA: Institute of Food Technologists, Chicago, Illinois.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09967
    Journal Title:
    Food Technology
    Journal Title Details:
    72(11)
    Notes:
    Online issue. 7 pages.

    17. Information needs and information-seeking behaviors of urban food producers: implications for urban extension programs

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kumudu P. P. Kopiyawattage (author), Laura A. Warner (author), and T. Grady Roberts (author)
    Format:
    Online journal article
    Publication Date:
    2018
    Published:
    USA: The American Association for Agricultural Education
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: D10111
    Journal Title:
    Journal of Agricultural Education
    Journal Title Details:
    59(3) : 229-242
    Notes:
    Via Online Journal, Extension is challenged with meeting the needs of a variety of stakeholders. As the country becomes more urban, Extension may need to adapt programming to reach new clients. Having an understanding about what, when, and how urban food producers gather information is important to address their needs. Information that is relevant, up-to-date, and meets clients’ needs, enables their ability to adopt new ideas and innovative technologies, providing more opportunities for success. A mixed-method research design explored the information needs and information-seeking behavior of urban food producers in Columbus, Ohio. Urban food producers in this study most needed information to increase food production. Respondents preferred to receive information from the Internet and other electronic media over conventional information sources. This group of urban producers trusted information from university and Extension sources, but expressed mixed opinions about their personal experiences with OSU Extension.

    18. Gender differences in use and preferences of agricultural information sources in Pakistan

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    J. Lamontagne-Godwin (author), F. E. Williams (author), N. Aslam, S. Cardey (author), P. Dorward (author), and M. Alma (author)
    Format:
    Online journal article
    Publication Date:
    2018-06-27
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: D10112
    Journal Title:
    The Journal of Agricultural Education and Extension
    Journal Title Details:
    24(5) : 419–434
    Notes:
    Via online journal, Purpose: Rural advisory services ensure agricultural information is disseminated to rural populations, yet they are less accessible to women. This research provides insight on gender differences in information access by investigating frequency of use and preference of agricultural information sources by gender in a rural setting, differentiated according to literacy and age. Design/Methodology/approach: This study interviewed 401 male/female individuals in farm households in Jhang and Bahawalpur district of Punjab, Pakistan in 2016. Findings: Men and women farmers’ use and preferences in accessing information sources are extremely different. Women hardly use sources for agricultural information, and value interpersonal communication from informal sources. In contrast, men use and value official agencies more. Radio, surprisingly, was very rarely used, contradicting previous findings of research elsewhere. Age and literacy affect differences between women more than it does between men, particularly for convenient locations to access information. Practical implications The study identified and refined major gender differences regarding use and preference for agricultural information in relation to age and literacy, and helps to articulate options to improve gender equality of access to agricultural information in Pakistan. Theoretical implications: The focus and outcomes regarding gender intersecting with age and literacy in agricultural information access imply the need for more refined socio-economic models, discerning and interrelating gender and other social dimensions beyond the standard of male-headed households. Originality/value: This paper adds to the growing body of evidence on information access according to gender, highlighting the need to investigate deeper socio-cultural issues around age and literacy.

    19. Awareness and use of e-resources among public extension personnel in Anambra state, Nigeria

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Tochukwu Sabastine Nwabugwu (author), Cynthia Ebere Nwobodo (author), John Chukwuma Okoro (author), and University of Nigeria, Nsukka.
    Format:
    Online journal article
    Publication Date:
    2019-01
    Published:
    Nigeria
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: D10114
    Journal Title:
    Journal of Agricultural Extension
    Journal Title Details:
    Vol. 23(1) : 164-170
    Notes:
    7 pages., Via online journal, The study assessed the awareness and use of e-resources among public extension personnel in the area. Stratified sampling technique was used in selecting respondents from each cadre of the Anambra State Agricultural Development Programme (ASADEP). A total of sixty-nine (69) agricultural extension staff was used for the study. Findings show the major e-resource tool that was available to the majority (94.2%) of extension staff in the area was mobile phone, while 62.3% indicated that computer was available to them. The majority (69.6%) of the respondents were each aware of Facebook, and email, while 56.5% were aware of twitter. Among those who were aware of email, the majority (59.4%) indicated they used it while 43.5% of those that were aware of Facebook indicated they used it. Results show that 15.9% of the respondents indicated they used e-journal in exchanging information on pests and diseases, 10.1% exchanged weather and climate information on e-mail, while 11.6% each indicated they used email to exchange information on farm inputs and market prices. On the other hand, 10.1% each used e-journal and e-mail to exchange information on processing methods. The study concluded by drawing attention to the very low adoption of e-resources in extension service delivery in the area. Efforts should be made by both federal and state governments to provide enabling technological environment and training opportunities for extension personnel in order to improve e-extension which is a veritable alternative towards solving the issues of dearth in extension staff that has been a persistent problem plaguing extension service in the country.

    20. Using radio and interactive ICTs to improve food security among smallholder farmers in Sub-Saharan Africa

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Heather E. Hudson (author), Mark Leclair (author), Bernard Pelletier (author), and Recent publications: (author)
    Format:
    Online journal article
    Publication Date:
    2017-08
    Published:
    USA: Elsevier
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: D10116
    Journal Title:
    Telecommunications Policy
    Journal Title Details:
    41(7/8) : 670-684
    Notes:
    15 pages., via online journal, Radio is the most widely used medium for disseminating information to rural audiences across Africa. Even in very poor communities, radio penetration is vast; it is estimated there are over 800 million radios in Sub-Saharan Africa. The paper summarizes evidence on food insecurity in Sub-Saharan Africa and strategies to provide information on innovative agricultural practices to smallholder farmers. The research in this paper is then discussed within the context of research on information and communication technologies (ICTS) for development. Next, the paper presents the ICT-enhanced participatory radio campaign approach and ICT innovations introduced by Farm Radio International, a Canadian nongovernmental organization. The paper analyzes two participatory radio campaigns that use both listening groups and ICTs to engage African farmers. Research on these radio campaigns in six African countries is reported to examine how the participatory approach impacted listenership, knowledge and initial adoption of agricultural techniques and practices presented in the radio campaigns. The authors conclude that the findings of research on these projects could be highly relevant for increasing awareness and adoption of agricultural practices in Sub-Saharan Africa. They also appear promising for other development sectors and for other developing regions

    21. Model Integrated Pest Management Program Delivery for Community Gardeners

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Barrett, Eric (author / Ohio State University Extension), Kowalski, Jacqueline (author / Ohio State University Extension), and Ohio State University
    Format:
    Online journal article
    Publication Date:
    2018-12
    Published:
    USA: Extension Journal, Inc.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D10117
    Journal Title:
    Journal of Extension
    Journal Title Details:
    56(7)
    Notes:
    5 pages., via online journal, The growth of community gardens has created new opportunities for urban Extension personnel at a time when staffing resources continue to decline. To serve the integrated pest management (IPM) needs of community gardening populations, Extension educators in two urban counties developed an on-site program involving a demonstration kit and planning protocol that Extension educators, program staff, and master gardener volunteers can use to teach IPM. The program provides practical, research-based information to community gardeners, allows Extension to maintain a presence in urban centers, and provides outreach to audiences who may not have used Extension resources historically.

    22. Using the theory of planned behaviour framework to understand Tasmanian dairy farmer engagement with extension activities to inform future delivery

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Turner, Lyia (author), Hall, Alison (author), Kilpatrick, Sue (author), and Dairy Australia
    Format:
    Online journal article
    Publication Date:
    2019-02-01
    Published:
    Tasmania, Australia: Taylor & Francis
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D10118
    Journal Title:
    The Journal of Agricultural Education and Extension
    Journal Title Details:
    25(1)
    Notes:
    17 pages, via online journal, Translator disclaimer Full Article Figures &amp; data References Citations Metrics Reprints &amp; Permissions Get access ABSTRACT Purpose: To identify and understand factors influencing farmers’ decisions to engage with extension activities. To understand farmer segments and how these factors vary in order to develop recommendations for future extension delivery. Methodology: Qualitative data was obtained through semi-structured interviews with 30 Tasmanian dairy farmers. The Theory of Planned Behaviour (TPB) framework was used to identify and explore factors influencing farmer engagement intentions and behaviour. Findings: There was a negative effect of social influence on experienced farmers’ intention to re-engage with extension, due to the belief extension activities were targeted to less experienced, younger farmers. Perceived control factors limiting engagement included lack of confidence about existing knowledge, resulting in farmers perceiving extension activities as confronting. Practical implications: Key factors influencing intention to engage and continued engagement with extension were identified. These findings will inform future design and targeting of extension activities to improve initial and continued engagement. Subsequent recommendations are presented. Theoretical implications: Previous TPB studies on adoption as an outcome of extension have typically focused on quantifying adoption predictions, rather than exploring how social factors interact and influence intentions and behaviours. This paper demonstrates how the TPB can be qualitatively applied to better understand farmer decision making, in this instance with respect to their initial and continued engagement with extension. Originality/value: This paper demonstrates how the TPB can provide an evidence-based framework to qualitatively explore farmer intentions and behaviour. This approach has led to new insights into farmer decision making that will inform improvements in future extension development.

    23. Identifying extension agent needs associated with communicating about policies and regulations

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Rumble, Joy N. (author), Lamm, Alexa J. (author), Gay, Keegan D. (author), and University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) Center for Public Issues Education in Agriculture and Natural Resources
    Format:
    Online journal article
    Publication Date:
    [date of publication not identified]
    Published:
    USA: The American Association for Agricultural Education
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D10119
    Journal Title:
    Journal of Agricultural Extension
    Journal Title Details:
    59(4)
    Notes:
    16 pages., via online journal, The Cooperative Extension Service has performed the role of educator and change agent for more than a century. Changes occurring during this period caused Extension to extend its influence beyond the farm and traditional roles. Today, Extension faces controversial public issues and unparalleled levels of policy and regulation impacting agriculture and natural resources. As the needs of our changing society evolve, regulation increases, and response to public opinion becomes more complex. Extension must expand its role in providing education related to public issues and acting as facilitators and change agents to ensure viable actions are taken. This study was conducted to determine the level of preparedness of Florida Extension agents in dealing with policies and regulations. An emailed survey of all Florida Extension agents utilized questions regarding frequency of addressing policies with their clientele and their knowledge of said policies. Results indicated a low frequency of agents of all types addressing most policies with their clientele and a need for increased knowledge about the policies. In particular, there is an opportunity for all agent types to improve interactions with clientele on the topic of Immigration Reform as well as knowledge of related policies.

    24. Rural perspectives of climate change: a study from Saurastra and Kutch of Western India

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Moghariya, Dineshkumar P. (author), Smardon, Richard C. (author), and State University of New York College of Environmental Science and Forestry
    Format:
    Online journal article
    Publication Date:
    2014-08-01
    Published:
    [place of publication not identified]: SAGE Publishing
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D10123
    Journal Title:
    Public Understanding of Science
    Journal Title Details:
    23(6) : 660–677
    Notes:
    18 pages., Via online journal., This research reports on rural people’s beliefs and understandings of climate change in the Saurastra/ Kutch region of Western India. Results suggest that although most rural respondents have not heard about the scientific concept of climate change, they have detected changes in the climate. They appear to hold divergent understandings about climate change and have different priorities for causes and solutions. Many respondents appear to base their understandings of climate change upon a mix of ideas drawn from various sources and rely on different kinds of reasoning in relation to both causes of and solutions to climate change to those used by scientists. Environmental conditions were found to influence individuals’ understanding of climate change, while demographic factors were not. The results suggest a need to learn more about people’s conceptual models and understandings of climate change and a need to include local climate research in communication efforts.

    25. The diffusion of innovations in agricultural circles: an explorative study on alternative antimicrobial agents

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Dan, Viorela (author), Osterheider, Angela (author), Raupp, Juliana (author), and Department of Communication Studies and Media Research, Ludwig Maximilian University of Munich, Oettingenstrße
    Format:
    Online journal article
    Publication Date:
    2018-12-22
    Published:
    [place of publication not identified]: SAGE Publishing
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D10124
    Journal Title:
    Science Communication
    Journal Title Details:
    41(1) : 3-37
    Notes:
    34 pages., via online journal, he use of antibiotics in agriculture contributes to antimicrobial resistance. We surveyed German farmers (n = 336) on their intention to adopt alternative antimicrobial agents (AAA) and used the diffusion of innovations approach as a theoretical guide. (1) Farmers’ views regarding the relative advantage and complexity of AAA, (2) their use of and trust in information sources and channels, and (3) various individual and organizational characteristics were entered as predictors in two explorative models. While farmers’ intention to adopt AAA was generally very high, selected variables in all three categories predicted variations in the intensity of the adoption intention.

    26. Towards a dialogue of sustainable agriculture and end-times theology in the United States: insights from the historical ecology of nineteenth century millennial communes

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Fisher, Chelsea (author) and Department of Anthropology, Museum of Anthropological Archaeology, University of Michigan Ann Arbor, USA
    Format:
    Online journal article
    Publication Date:
    2018-07-09
    Published:
    Springer Netherlands
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D10126
    Journal Title:
    Agriculture and Human Values
    Journal Title Details:
    35(4) : 791–807
    Notes:
    17 pages., Print ISSN: 0889-048X Online ISSN: 1572-8366, Via online journal., Almost one-third of all U.S. Americans believe that Jesus Christ will return to Earth in the next 40 years, thereby signaling the end of the world. The prevalence of this end-times theology has meant that sustainability initiatives are often met with indifference, resistance, or even hostility from a significant portion of the American population. One of the ways that the scientific community can respond to this is by making scientific discourse, particularly as related to sustainability, more palatable to end-times believers. In this paper, I apply a historical–ecological framework, which emphasizes the interdisciplinary study of landscapes to understand long-term human–environment interactions, to three millennial religious groups that formed communes in nineteenth century America. The Shakers, Inspirationalists, and Mormons all blended deep beliefs in end-times theology with agricultural practices that were arguably more sustainable than those in use in the mainstream, and their ability to reconcile eschatology with sustainability provides us with potential lessons. By examining the history, doctrines, and agroecology of these nineteenth century communes, I propose communication strategies based in autonomy, institutional support, multigenerational narratives, and anthropocentricism as potential pathways for a more productive dialogue between advocates of sustainability initiatives and end-times believers in the modern United States.

    27. Viewpoint: effective stakeholder communication in agriculture: together we stand, divided we fall!

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Aaarts, H. F. M. (author), Humphreys, J. (author), and Le Gall, A. (author)
    Format:
    Online journal article
    Publication Date:
    2014-05-01
    Published:
    Interational: Cambridge University Press
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D10127
    Journal Title:
    Journal of Agricultural Science
    Journal Title Details:
    152(S1) : 65-70
    Notes:
    6 pages., (Special Issue from the 17th International Nitrogen Workshop), Via online Journal, Substantial improvements of agricultural systems are necessary to meet the future requirements of humanity. However, current agricultural knowledge and information systems are generally not well suited to meet the necessary improvements in productivity and sustainability. For more effective application of research output, research producers and research consumers should not be considered as separate individuals in the knowledge chain but as collaborating partners creating synergy. The current paper investigates the relationships between scientists and stakeholders and identifies approaches to increase the effectiveness of their communication. On-farm research has proven to be an effective means of improving exploitation of research output at farm level because it connects all relevant partners in the process. Furthermore, pilot farms can act as an effective platform for communication and dissemination. Regional networks of pilot farms should be established and connected across regions

    28. Model farmers, extension networks and the politics of agricultural knowledge transfer

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Taylor, Marcus (author) and Bhasme, Suhas (author)
    Format:
    Online journal article
    Publication Date:
    2018-11
    Published:
    International: Science Direct
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D10128
    Journal Title:
    Journal of Rural Studies
    Journal Title Details:
    64 : 1-10
    Notes:
    10 pages, via online journal, Model farmers are a common feature of many developing world agricultural extension networks within which they demonstrate new cultivation techniques and technologies to local communities. The diverse political-economic and socio-cultural roles that such farmers assume, however, are rarely afforded critical scrutiny. To do so, we emphasise the ways in which model farmers facilitate not only the production and transfer of knowledge but also of materials and legitimacy. These transfers occur both horizontally to community members and vertically through linkages with extension agents, research institutions and private sector interests. We establish how these transfers have important impacts upon both efficiency and equity. To illustrate, we use examples of model farmers drawn from research on hybrid rice dissemination in Mandya district, Karnataka. Despite having the same official functions within the extension network, the model farmers we surveyed assumed strongly different roles with notable implications for the effectiveness of knowledge transfer alongside equity considerations.

    29. A survey of communication media preferred by smallholder farmers in theGweru District of Zimbabwe

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Moyo, Rachel (author), Salawu, Abiodun (author), and Department of Communication, North West University, Private Bag X2046, Mafikeng, 2735, South Africa
    Format:
    Online journal article
    Publication Date:
    2019-02
    Published:
    South Africa: Elsevier
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D10129
    Journal Title:
    Journal of Rural Studies
    Journal Title Details:
    66 : 112-118
    Notes:
    7 pages., Via online journal., This study is a quantitative survey of communication media preferred by smallholder farmers resettled under the Fast Track Land Reform Programme (FTLRP) in the Gweru district of Zimbabwe. Data were gathered using a questionnaire and simple random sampling. Communication is integral to agricultural development, particularly so in the context of the FTLRP characterized by a dearth of information, education and training, ensued by the discriminatory command agriculture (Murisa and Chikweche, 2015). Farmers' preferences of communicationmedia in receiving agricultural innovations should be prioritised to improve agricultural communication andsubsequently, productivity, which is dire in Zimbabwe in the light of the continuing food insecurity. Thefindingsindicated that farmers prefer media that are stimulating and engaging such as television and demonstrations;convenient such as mobile phones and detailed such as books probably because the majority of them do not have training in agriculture. Demographic variables of age-group and education were found to be associated with communication preferences of some media. The study has implications for agricultural communication media policy. Beyond prioritization of farmers’preferences, a model of a multi-media approach to agricultural communication has been developed, that could widen communication reach if implemented.

    30. Climate-change communication within public natural resource agencies: lessons learned from the U.S. forest service

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Laatsch, Jamie (author) and Ma, Zhao (author)
    Format:
    Online journal article
    Publication Date:
    2016-01-26
    Published:
    USA: Taylor & Francis
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D10130
    Journal Title:
    Society & Natural Resources
    Journal Title Details:
    29(10) : 1169-1185
    Notes:
    17 pages., via online journal, By analyzing interview and survey data from U.S. Forest Service employees, we examined the strategies used for communicating about climate change within the agency and their effectiveness from the perspective of agency employees. We found a limited awareness among employees regarding climate policy. We found that horizontal information flow through informal social networks was an important way in which climate-change information was communicated. We also found a lack of confidence among employees in their ability to provide feedback to agency leadership. Our results suggest that (1) agency leadership’s ability to set priorities and deliver positive vision is important for increasing employee awareness and inspiring actions, (2) the agency could play a role in facilitating formal and informal networking among employees, and (3) using advanced information technologies may contribute to information flow horizontally and vertically, formally and informally.

    31. Networked learning for agricultural extension: a framework for analysis and two cases

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bennett, M. John (author) and Starasts, Anna (author)
    Format:
    Online journal article
    Publication Date:
    2017-05-24
    Published:
    Australia: Taylor & Francis
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D10131
    Journal Title:
    Journal of Agricultural Education and Extension
    Journal Title Details:
    23(7) : 399-414
    Notes:
    17 pages., Via online journal., Purpose: This paper presents economic and pedagogical motivations for adopting information and communications technology (ICT)-mediated learning networks in agricultural education and extension. It proposes a framework for networked learning in agricultural extension and contributes a theoretical and case-based rationale for adopting the networked learning paradigm. Design/methodology/approach: A review of the literature highlights the economic and pedagogical need for adopting a networked learning approach. Two examples are described to instantiate the language for learning networks: a small community of farmers in India and large Twitter community of Australian farmers. Findings: This paper reviews evidence that successful networked learning interventions are already occurring within agricultural extension. It provides a framework for describing these interventions and for helping future designers of learning networks in agricultural extension. Practical implication: Facilitation of learning networks can serve to achieve efficient agricultural extension that connects farmers across distances for constructivist learning. To realize these benefits, designers of learning networks need to consider set design, social design and epistemic design. Theoretical implication: This paper contributes a theoretical framework for designing, implementing and analysing learning networks in agriculture. It does this by integrating existing ideas from networked learning and applying them to the agricultural context through examples. Originality/value: This paper contributes an understanding of the value of networked learning for extension in terms of economic and pedagogical benefits. It provides a language for talking about learning networks that is useful for future researchers and for practitioners.

    32. Where I come from: exploring regional differences in California consumers’ attitudes and beliefs about fluid milk

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Specht, Annie R. (author), Wickstrom, Ashlan E. (author), Buck, Emily B. (author), and Association for Communication Excellence
    Format:
    Online journal article
    Publication Date:
    2017
    Published:
    USA: New Prairie Press
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D10133
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    101(4)
    Notes:
    14 pages., Via online journal., Guided by the theory of reasoned action and social cognitive theory, this study was conducted to better understand how decisions to purchase organic or conventional milk are influenced by norms and attitudes established via human interactions and how those norms and attitudes vary by geographic region. An online Qualtrics survey was used to gain insight into behaviors, attitudes, and interactions of 308 milk consumers in various geographical regions of [State]. The findings indicate that urban, suburban, and rural consumers differ in some ways in their interactions related to milk information, as well as their perceptions of organic versus conventional milk. Based on the findings of the study, differences in personal networks and exposure to certain messaging in varying regions might perpetuate a more positive, confident, and informed view of organic or conventional milk products in some areas more so than others. The researchers recommend using the results of the study to tailor messages to the specific information needs of consumers in urban, suburban, and rural regions of [State].

    33. Why websites work: An examination of interdisciplinary agricultural center websites

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    McLeod, Ashley (author), McKee, Valerie (author), Woodall, Savannah (author), McKee, Brandon (author), and Rumble, Joy (author)
    Format:
    Online journal article
    Publication Date:
    2018
    Published:
    USA: New Prairie Press
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D10138
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    102(4)
    Notes:
    16 pages, via online journal article, This study examined the online content of interdisciplinary agricultural center webpages. Content modification dates, mission statements, and content were determined through a content analysis. Many of the websites did not mention a modification date for the content, while many websites had outdated content mostly older than six months. More than two-thirds of the websites provided PDFs that visitor could download to learn more about topics, by many of the websites lacked any media element that was being coded. Additionally, many websites did not use multiple forms of media. More than half of the websites were coded as lacking any social media content or plugins, but out of the websites that did include social media content, Facebook was the most prevalent. The commonalities between the center’s mission displayed on the website and the content theme were analyzed and chi-square tests provided the degree of association. A significant association existed and an alignment between communication strategies and missions of the centers was concluded, which is important when organizations communicate about agricultural science as indicated by previous literature. It is recommended that centers communicate via their websites in a timely manner and allow modification times to be seen to viewers to show their information is up-to-date. Website media content should also be diversified and communicators of these centers should explore the unique communication opportunities provided by social media. Future research should explore the target audience of interdisciplinary agricultural centers and should analyze the messages centers are using to communicate with those audiences.

    34. Genetic modification, factory farms, and ALF: A focus group study of the Netflix original film Okja

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Steede, Garrett M. (author), Opat, Kelsi (author), Curren, Leah (author), and Irlbeck, Erica (author)
    Format:
    Online journal article
    Publication Date:
    2018
    Published:
    USA: New Prairie Press
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D10139
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    102(4)
    Notes:
    15 pages, via online journal article, Okja is a fictional Netflix original film that was released in 2017. Okja features a “super pig” that is owned by the large, agricultural company Mirando Corporation. Okja is raised by a young girl, Mija, and her grandfather in the South Korean mountains. The film climaxes when Mija and the Animal Liberation Front (ALF) narrowly save Okja and a smuggled piglet from the slaughter process. The purpose of this study was to understand how college students responded to the film. The viewers of this film included students who were majoring in a field within the agricultural college (COA) at Texas Tech University as well as students who were majoring in a field outside of agriculture (NCOA). Emergent themes from this focus group study identified the film as overdramatized and that the film misrepresented food production. Previous knowledge and experiences impacted how viewers perceived the film with COA students indicating that Okja was portrayed more like a pet than as a food animal. Both COA and NCOA students indicated that their food purchasing decisions would not be affected by viewing the film. Findings suggested that entertainment films may not be an effective method for changing public opinion of agriculture and food production. Transparency in agriculture through real-life and real-time activities in a documentary style may serve a greater role in improving public opinion of food and agricultural production practices and industries.Findings from this study serve as an indicator of the role entertainment films play in swaying public opinion of food and agriculture.

    35. Gatekeepers, shareholders, and evangelists: expanding communication networks of African American forest landowners in North Carolina

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hitchner, Sarah (author), Dwivedi, Puneet (author), Schelhas, John (author), and Jagadish, Arundhati (author)
    Format:
    Online journal article
    Publication Date:
    2019-02-08
    Published:
    USA: Taylor & Francis
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D10140
    Journal Title:
    Society & Natural Resources
    Notes:
    17 pages., via online journal article, The Sustainable Forestry and African American Land Retention Program (SFLR) was launched in 2012 to increase adoption of sustainable forestry practices among African American landowners in the southeastern United States to prevent land loss, increase forest health, and build economic assets. One of its main goals was to build communication networks through which African American landowners could obtain and share information about forestry practices and landowner assistance programs independent of public agencies. To measure and examine the growth of these communication networks over a three-year period (2014-2017), we conducted 87 interviews with landowners (24 of whom were interviewed multiple times), SFLR personnel, and Federal and State staff members in North Carolina. We used complementary methods of data gathering and analysis, including social network analysis and qualitative analysis. Our results showed expanding communication networks will be sustained independently of the program over time, although there is still a heavy reliance on program personnel.

    36. Communicating the 4Rs to farmers: insights and opportunities

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Moody, Lara (author)
    Format:
    Online journal article
    Publication Date:
    2018-09
    Published:
    USA: Soil and Water Conservation Society
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D10144
    Journal Title:
    Journal of Soil and Water Conservation
    Journal Title Details:
    73(5): 128A-131A
    Notes:
    4 pages., Via online journal.

    37. Climate change typologies and audience segmentation among corn belt farmers

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Arbuckle, J.G. (author), Tyndall, J.C. (author), Morton, L.W. (author), and Hobbs, J. (author)
    Format:
    Online journal article
    Publication Date:
    2017-05
    Published:
    USA: Soil and Water Conservation Society
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D10145
    Journal Title:
    Journal of Soil and Water Conservation
    Journal Title Details:
    72(3): 205-214
    Notes:
    10 pages., Via online journal., Development of natural resource user typologies has been viewed as a potentially effective means of improving the effectiveness of natural resource management engagement strategies. Prior research on Corn Belt farmers’ perspectives on climate change employed a latent class analysis (LCA) that created a six-class typology—the Concerned, Uneasy, Uncertain, Unconcerned, Confident, and Detached—to develop a better understanding of farmer perspectives on climate change and inform more effective climate adaptation and mitigation outreach strategies. The LCA employed 34 variables that are generally unobservable—beliefs about climate change, experience with extreme weather, perceived risks of climate change, and attitudes toward climate action—to identify types. The research reported in this paper builds on this typology of Corn Belt farmers by exploring 33 measures of observable farm enterprise characteristics, land management practices, and farmer demographics to assess whether variations in these observable characteristics between the six farmer classes display systematic patterns that might be sufficiently distinctive to guide audience segmentation strategies. While analyses detected some statistically significant differences, there were few systematic, meaningful observable patterns of difference between groups of farmers with differing perspectives on climate change. In other words, farmers who believe that anthropogenic climate change is occurring, that it poses risks to agriculture, and that adaptive action should be taken, may look very much like farmers who deny the existence of climate change and do not support action. The overall implication of this finding is that climate change engagement efforts by Extension and other agricultural advisors should use caution when looking to observable characteristics to facilitate audience segmentation. Additional analyses indicated that the farmer types that tended to be more concerned about climate change and supportive of adaptive action (e.g., Concerned and Uneasy) reported that they were more influenced by key private and public sector actors in agricultural social networks. On the other hand, farmers who were not concerned about climate change or supportive of adaptation (e.g., the Unconcerned, Confident, and Detached groups, comprising between one-third and one-half of respondents) were less integrated into agricultural networks. This suggests that Extension and other agricultural advisors should expand outreach efforts to farmers who are not already within their spheres of influence.

    38. From telephones in rural Oaxaca to mobile phones among Mixtec farm workers in Oxnard, California

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Jimenez, Carlos (author)
    Format:
    Online journal article
    Publication Date:
    2017
    Published:
    USA: SAGE Journals
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D10148
    Journal Title:
    New Media & Society
    Journal Title Details:
    19(12) : 2059–2074
    Notes:
    16 pages., Via online journal., Indigenous Mexican immigrants (Mixtecs) from rural Oaxaca, Mexico, experience a high level of isolation and seasonal farm work, but the increasing speed of communication technology stands to overcome these difficulties. For farm workers, the initial experience of landlines and public pay phones was filled with anxiety and missed connections. Despite the benefits of mobile phones, their adoption was delayed among Mixtec in Oxnard, California, because of a combination of legal status, high cost, and seasonal work. This article finds that a surge in mobile phone adoption and use took place during a time where production of labor-intensive crops like strawberries increased throughout California, farm worker settlement patterns matured, and mobile phone plans changed becoming more affordable and easier to understand. The widespread adoption of mobile phones brought more predictability to the informal agricultural job market for farm workers, but this did not necessarily mean higher wages in the strawberry fields.

    39. Build a people-oriented urbanization: China’s new-type urbanization dream and Anhui model

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Mingxing Chen (author), Yinghua Gong (author), Dadao Lu (author), and Chao Ye (author)
    Format:
    Online journal article
    Publication Date:
    2019-01-01
    Published:
    USA: Elsevier
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D10149
    Journal Title:
    Land Use Policy
    Journal Title Details:
    80:1-9
    Notes:
    9 pages., via online journal, Since 2014, the Chinese government has initiated new-type urbanization under the guidance of ‘the National New-type Urbanization Plan (2014–2020)’, which embarks on a significant transformation of the model of urbanization in post-reform China. To understand the origin and outputs of this policy, this article demonstrates the context of China’s new-type urbanization. The paper proposes a conceptual framework of new-type urbanization, which mainly includes four aspects: humanism, people-oriented urbanization; inclusivism, benefits sharing for urban and rural; sustainability, development without sacrifice of resources and environment; and harmonism, coordination. This is followed by an examination of the case of Anhui province, as a pilot province of China’s new-type urbanization. Anhui has performed a lot of related work to promote citizenization of peasant workers and has made great progress on the reform of the household registration system. The study found that despite a special emphasis on people-oriented urbanization, the pressures and costs of citizenization of peasant workers are growing fast, accompanied by rising housing prices in cities. This insight suggests there are benefits and costs of promoting China’s new-type urbanization. Despite the advantages of institutional innovation, the unexpected side effects such as rapid rising housing prices actually undermine the success of plan implementation.

    40. Consumer interest in environmental impact, safety, health and animal welfare aspects of modern pig production: Results of a cross-national choice experiment

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Grunert, K.G. (author), Sonntag, W.I. (author), Glanz-Chanos, V. (author), and Forum, S. (author)
    Format:
    Online journal article
    Publication Date:
    2018-03
    Published:
    USA: Elsevier
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D10150
    Journal Title:
    Meat Science
    Journal Title Details:
    137 : 123-129
    Notes:
    7 pages., Via online journal., Are consumers interested in aspects of pig production and do they take these into account in their buyingdecisions when such information is available? Samples of consumers in Germany and Poland selected the two–for them–most important out of a list of ten production characteristics, relating to animal welfare, health and safety, and environmental issues. In a subsequent choice experiment, the relative weight these characteristics had in consumers' choices was estimated. Relative importance of production characteristics varied between consumer segments, with the production interested segment being bigger in Germany than in Poland. With of one animal welfare related criterion in Germany, those production characteristics that consumers perceive as most important relate to health and safety aspects rather than to animal welfare and environmental impact.

    41. Meat morals: relationship between meat consumption consumer attitudes towards human and animal welfare and moral behavior

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    De Backer, Charlotte J.S. (author) and Hudders, Liselot (author)
    Format:
    Online journal article
    Publication Date:
    2015-01
    Published:
    USA: Elsevier
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D10152
    Journal Title:
    Meat Science
    Journal Title Details:
    99 : 68-74
    Notes:
    7 pages., via online journal., The aim of this work is to explore the relation between morality and diet choice by investigating how animal and human welfare attitudes and donation behaviors can predict a meat eating versus flexitarian versus vegetarian diet. The results of a survey study (N=299) show that animal health concerns (measured by the Animal Attitude Scale) can predict diet choice. Vegetarians are most concerned, while full-time meat eaters are least concerned, and the contrast between flexitarians and vegetarians is greater than the contrast between flexitarians and full-time meat eaters. With regards to human welfare (measured by the Moral Foundations Questionnaire), results show that attitudes towards human suffering set flexitarians apart from vegetarians and attitudes towards authority and respect distinguish between flexitarians and meat eaters. To conclude, results show that vegetarians donate more often to animal oriented charities than flexitarians and meat eaters, while no differences between the three diet groups occur for donations to human oriented charities.

    42. A farm newspaper capitulates to advertiser pressure: determinants of readers’ attitudes toward the firing of an editorial cartoonist

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Rodriguez, Lulu (author), Kulpavaropas, Supathida (author), and University of Illinois at Urbana-Champaign
    Format:
    Online journal article
    Publication Date:
    2018
    Published:
    United States: New Prairie Press
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D10153
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    102(4)
    Notes:
    18 pages, via online journal article, On April 2016, the weekly Farm News cut its ties with veteran freelancer Rick Friday who drew a cartoon that called attention to how much the CEOs of large agricultural corporations are paid. This study examines the determinants of people’s attitudes toward Mr. Friday’s firing. Using data gathered from a national online survey of newspaper readers, this study traced the antecedents of these attitudes. While the incident drew strong negative reactions, we found that public attitudes were strongly mediated by readers’ attitudes toward Big Ag advertisers. That is, those who saw Big Ag in a positive light were more inclined to report less negative attitudes toward the firing. Another factor that influenced public reaction is the way people perceived the relationship between the farm press and their large corporate advertising sponsors. These findings indicated audience awareness of the synergy between content making and profit making in the farm news business, and that readers saw the relationship between big advertisers and the press as not necessarily adversarial. Those in agricultural states tended to see the editorial cartoon and the firing incident as more relevant to their lives than their counterparts in non-agricultural areas. However, the perceived relevance of the editorial cartoon and the firing incident had no bearing on people’s attitudes toward the incident. Implications of the findings on fostering a healthy relationship between farm newspapers, their readers, and the agribusinesses that advertise in them are discussed.

    43. Blue Bell's Facebook Posts and Responses During the 2015 Listeria Crisis: A Case Study

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Opat, Kelsi (author), Magness, Haley (author), Irlbeck, Erica (author), and Texas Tech University
    Format:
    Online journal article
    Publication Date:
    2018
    Published:
    United States: New Prairie Press
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D10154
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    102(4)
    Notes:
    18 pages, via online journal article, Blue Bell Creameries faced an unprecedented situation when it pulled all of its products during a Listeria outbreak in 2015. Despite a very public crisis that resulted in three deaths, Blue Bell survived the disaster and maintained a large and loyal customer base. A content analysis of the Blue Bell Ice Cream Facebook page was conducted to evaluate Blue Bell’s public communications, and its followers’ public reactions to the Facebook communication during the crisis. Results indicated that Blue Bell primarily posted messages that included recall and restocking information, thankfulness to stakeholders, and details about improvements to food safety during the crisis. These messages created a sense of transparency, which can increase customers’ trust and brand loyalty. Their consumers largely responded with comments containing overwhelming loyalty themes as well as questions and messages of thanks. Recommendations for agri-food companies include operating transparently before, during, and after a crisis. Organizations should follow Blue Bell’s example and avoid publishing messages that include attacks, denial, scapegoating, or excuses during a crisis.

    44. Analyzing media coverage of agricultural health and safety issues

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Lundy, Lisa K. (author), Rogers-Randolph, Tiffany M. (author), Lindsey, Angela B. (author), Hurdle, Clay (author), Ryan, Heather (author), Telg, Ricky W. (author), Irani, Tracy (author), and University of Florida
    Format:
    Online journal article
    Publication Date:
    2018
    Published:
    United States: New Prairie Press
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D10155
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    102(4)
    Notes:
    16 pages, via online journal article, Farming, by the very nature of the occupation, is riddled with uncertainty. The risks associated with the agriculture industry are just as diverse as the industry itself. For all risks, one challenge is the development and dissemination of safety communication materials tailored for diverse audiences. Valkenburg, Semetko, and Vreese (1999) examined common frames used in news media. Their analysis pointed to four commonly used news frames: conflict, human interest, responsibility and economic consequences. The purpose of this study was to describe the agricultural and health safety issues discussed in Florida news media during the year 2016, discussing the prominence of the frames outlined by Valkenburg et al. (1999). In this study, the most prominent frame was the human interest frame, followed by responsibility, economic consequences, and conflict. Frames carry a great deal of weight in shaping individuals’ opinions, attitudes, and actions towards agriculturally based messages; therefore it is essential for agricultural communicators to understand the framing of agricultural health and safety issues. Acknowledging the frames used in the reporting of agricultural issues allows agricultural communicators to enter into informed interactions with media outlets and better prepare the resources they provide to them. These framing analyses also provide agricultural communicators with a solid foundation on which to best position and frame their messaging on behalf of the industry. Further research is recommended to examine frames from an audience perspective and to investigate the impact of human interest frames in the presentation of agricultural news articles.

    45. Consumer preferences for pig welfare – can the market accommodate more than one level of welfare pork?

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Denver, Sigrid (author), Sandøe, Peter (author), and Christensen, Tove (author)
    Format:
    Online journal article
    Publication Date:
    2017-07
    Published:
    USA: Elsevier
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 4 Document Number: D10175
    Journal Title:
    Meat Science
    Journal Title Details:
    129:140-146
    Notes:
    7 pages., via online journal, The purpose of the present paper is to investigate the market potential of pork labelled to indicate medium and high levels of animal welfare. The paper asks, in particular, whether there is a risk that Danish consumers will abandon high level welfare pork if less expensive products with a medium level of animal welfare became avail-able. The study was based on an online questionnaire with a choice experiment involving 396 Danish respondents. The results indicated that the Danish market could accommodate more than one pork product with a welfare label but the price differential separating medium and high level animal welfare pork will have to be quite narrow. In addition, full willingness-to-pay of consumers who want to buy high level welfare pork cannot be relied upon to incentivise new consumers to buy medium welfare pork. Further, raising brand awareness in the shopping situation and improving consumer's understanding of brand attributes for high level welfare brands were found to be vital.

    46. Improving Biosecurity through Instructional Crisis Communication: Lessons Learned from the PEDv Outbreak

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Sellnow, Timothy L. (author), Parker, Jason S. (author), Sellnow, Deanna D. (author), Littlefield, Robert (author), Helsel, Emily M. (author), Getchell, Morgan C. (author), Smith, Julia M. (author), Merrill, Scott C. (author), and University of Central Florida The Ohio State University Morehead State University University of Vermont
    Format:
    Online journal article
    Publication Date:
    2017
    Published:
    United States: New Prairie Press
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 4 Document Number: D10178
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    101(4)
    Notes:
    17 pages., Via online journal article., Crises, by their nature, demand effectively designed and quickly delivered instructional messages that compel stakeholders to take appropriate actions to protect themselves and their assets. The challenges of crisis communication are intensified in crises involving unanticipated and relatively unknown disease outbreaks with the potential to spread exponentially. This study assesses the communication challenges and opportunities in such volatile crises through an analysis of the Porcine Epidemic Diarrhea virus (PEDv) outbreak that severely threatened the United States pork industry in 2013 and 2014. Interviews were conducted with 13 individuals directly involved in developing and distributing risk and crisis biosecurity messages during the PEDv outbreak. Participants were selected based on affiliation with the National Pork Board, American Association of Swine Veterinarians, university extension, or their swine industry expertise. Four generalizable implications emerged: 1) the advantage of maintaining flexibility in crisis communication planning; 2) the value of audience analysis and message adaptation; 3) the importance of understanding not only what to do, but also why the recommended actions are essential; and 4) the utility of risk/crisis communication and education both prior to and during a crisis event.

    47. How do human values influence the beef preferences of consumer segments regarding animal welfare and environmentally friendly production?

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Sonoda, Yuta (author), Oishi, Kazato (author), Chomei, Yosuke (author), and Hirooka, Hiroyuki (author)
    Format:
    Online journal article
    Publication Date:
    2018-12
    Published:
    USA: Elsevier
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 4 Document Number: D10179
    Journal Title:
    Meat Science
    Journal Title Details:
    146: 75-86
    Notes:
    12 pages., via online journal, Animal welfare and environmental impacts have been emphasized in the sustainable production of livestock. Labels are useful tools for clearly providing such attribute information to consumers. The aim of this study was to evaluate how human values influence consumer segments for beef with information on animal welfare and environmentally friendly production. Using a choice experiment, we examined whether animal welfare and environmentally friendly labels, country of origin and price impact consumer choice. As results, five heterogeneous consumer classes were identified using a latent class model: label conscious, domestic beef preferring, price conscious, animal welfare preferring and not interested in production method. Almost 90% of consumers were interested in and willing to pay for beef with animal welfare or environmentally friendly label. The classes with significant preferences for such labeled beef were affected by “openness to change”, “self-enhancement” and “security”. Improving consumer attitudes and strengthening consumer perception towards labeled beef by marketers and policy makers will be required.

    48. Mexican consumers' perceptions and attitudes towards farm animal welfare and willingness to pay for welfare friendly meat products

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Miranda-de la Lama, G.C. (author), Estévez-Moreno, L.X. (author), Sepúlveda, W.S. (author), Estrada-Chavero, M.C. (author), Rayas-Amor, A.A. (author), Villarroel, M. (author), and María, G.A. (author)
    Format:
    Online journal article
    Publication Date:
    2017-03
    Published:
    USA: Elsevier
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 4 Document Number: D10180
    Journal Title:
    Meat Science
    Journal Title Details:
    125 : 106–113
    Notes:
    8 pages., Via online journal., Increasing concerns about farm animal welfare have led to an increase in the availability of welfare-friendly-products (WFP), but little is known about how much more consumers are willing-to-pay (WTP) for WFP or about their buying trends in Latin America. In this study, a survey was given to 843 meat consumers in the city of Toluca, Mexico. The results show that consumers were interested in farm animal welfare issues and their ethical, sociological and economic implications, as in Europe. The people surveyed also conveyed a high level of empathy with animal feelings and emotions, however they clearly demanded more information and regulations related to farm animal welfare. The majority of respondents expressed that they were WTP more for properly certified WFP, but mostly based on the benefits in terms of product quality and human health. If the demand for WFP begins to increase in Mexico, the supply chain should consider a certification system to guarantee product origin based on current conditions.

    49. On the acceptance of animal production in rural communities

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Stefan Mann (author) and Hans Kogl (author)
    Format:
    Online journal article
    Publication Date:
    unknown
    Published:
    USA: Elsevier
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 4 Document Number: D10182
    Journal Title:
    Land Use Policy
    Journal Title Details:
    20(3): 243-252
    Notes:
    10 pages., Via online journal., In 18 East German municipalities, nine of them with a planned pig production site and the other nine with an existing pig production site, a survey was carried out on the factors influencing the acceptance of pig production. The influencing factors examined were the personal attitude on particular aspects of pig production, socio-demographic characteristics, the personal involvement in local decision-making, the size of livestock and the production technology. As a result, existing production sites are perceived more positively than planned sites, without any influence of size and production technology. The difference may be explained by the fact that planned sites are evaluated in respect to economic arguments as jobs and income (market goods), while existing sites are rather evaluated in respect to environmental factors (public goods). For new investments the results lead to the recommendation to emphasize its economic aspects, to integrate the investor socially in the rural community and to apply technology that prevents pollution for the neighborhood. More importantly, the results show the shortcomings of a “top down” approach and the indispensability of endogenous resources in regional development.

    50. Novel use of conceptual change framework improves video on challenging science topic

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Helmers, Matthew J. (author), Youngquist, Timothy D. (author), and Grudens-Schuck, Nancy (author)
    Format:
    Online journal article
    Publication Date:
    2019-02
    Published:
    USA: Extension Journal, Inc.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 4 Document Number: D10185
    Journal Title:
    Journal of Extension
    Journal Title Details:
    57(1) : 1-4
    Notes:
    4 pages., Article # 1IAW2, Via online journal., Educational campaigns are more complicated when members of our audiences hold scientific misconceptions related to new technologies. Our prairie strips research and education team produced a brief, focused video aimed to dispel a misconception related to the effect of prairie strip plants' roots on agricultural drain tiles in the Midwest. Our "Field Tile Investigation" video was based on the conceptual change framework from science education and featured a discrepant event. The goal was to move farmers, landowners, and their advisors to an understanding of prairie strips that was more compatible with the scientific standard.

    51. Project happy apples: assisting backyard growers in codling moth management

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Detweiler, Amy Jo (author) and Stephan, Toni (author)
    Format:
    Online journal article
    Publication Date:
    2019-02
    Published:
    USA: Extension Journal, Inc.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 4 Document Number: D10188
    Journal Title:
    Journal of Extension
    Journal Title Details:
    57(1) : 1-5
    Notes:
    5 pages., Article # 1IAW6, vial online journal, Project Happy Apples began as an effort to assist backyard growers in managing codling moth in their fruit trees. We developed a process using emails and a web page to provide timely information related to the life cycle of codling moth and relevant integrated pest management (IPM) strategies. The content of our updates included pertinent photos, costs of tools, and suggested dates of action. Results from a survey of participants suggest that they were more confident, knowledgeable, and successful in using IPM strategies in their own backyards as a result of our project.

    52. Building success of food hubs through understanding of the cooperative experience

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Schmit, Todd M. (author) and Severson, Roberta M. (author)
    Format:
    Online journal article
    Publication Date:
    2019-02
    Published:
    USA: Extension Journal, Inc.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 4 Document Number: D10189
    Journal Title:
    Journal of Extension
    Journal Title Details:
    57(1) : 1-9
    Notes:
    9 pages., Article # 1RIB4, Via online journal., Food hubs represent a business model through which farmers can collectively market product to access new supply chains and buyers can efficiently access locally sourced foods. Many farmer marketing cooperatives fit within the food hub definition and have existed for decades. Accordingly, much can be learned from them to support food hub business planning efforts. We developed and synthesized case studies of three successful cooperatives in order to match key food hub operational challenges with recommended best management practices. Such information is useful for Extension education efforts supporting the development of economically viable food hub businesses.

    53. Extension investing resources for the millennial generation: an exploratory study

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kristen Sumpter (author) and Joan Koonce (author)
    Format:
    Online journal article
    Publication Date:
    2019-02
    Published:
    USA: Extension Journal, Inc.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 4 Document Number: D10190
    Journal Title:
    Journal of Extension
    Journal Title Details:
    57(1) : 1-9
    Notes:
    9 pages., Article # 1RIB10, Via online journal., Millennials have different investing knowledge and behaviors than generations in the past. Moreover, as compared to baby boomers, millennials have more debt and less wealth to invest. We used current literature and information collected from Extension educators to explore the values, investing behaviors, learning styles, and loyalty attitudes of millennials. We also examined and evaluated investment resources that had been created or adapted by four Extension faculty members across the nation. A proposed framework with suggestions for future research is provided.

    54. Edible insect workshop engages public in sustainable food conversation

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Jasinski, James (author), Kulhanek, Ashley (author), and Shumaker, Kate (author)
    Format:
    Online journal article
    Publication Date:
    2019-02
    Published:
    USA: Extension Journal, Inc.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 5 Document Number: D10192
    Journal Title:
    Journal of Extension
    Journal Title Details:
    57(1) : 1-6
    Notes:
    6 pages., Article # 1IAW7, Via online journal., A 6-hr train-the-trainer workshop focused on introducing the concept that insects may play a significant role in food security as the world population is projected to exceed 9 billion people by the mid 21st century. Workshop topics including cultural, nutritional, culinary, and commercial aspects surrounding edible insects were presented and packaged into a formal curriculum for later use by the participants. A 12-item sensory evaluation of insect-fortified foods provided participants a tangible experience with product palatability. By the end of the workshop, participants had increased various dimensions of their knowledge about edible insects and reported a generally positive perception toward insect-based foods.

    55. Citizens, consumers and farm animal welfare: A meta-analysis of willingness-to-pay studies

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Clark, Beth (author), Stewart, Gavin B. (author), Panzone, Luca A. (author), Kyriazakis, Ilias (author), and Frewer, Lynn J. (author)
    Format:
    Online journal article
    Publication Date:
    2017-04
    Published:
    USA: Elsevier
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 5 Document Number: D10194
    Journal Title:
    Food Policy
    Journal Title Details:
    68: 112-127
    Notes:
    16 pages., via online journal, The sustainable intensification of animal production systems is increasing as a consequence of increased demand for foods originating from animals. Production diseases are particularly endemic in intensive production systems, and can negatively impact upon farm animal welfare. There is an increasing need to develop policies regarding animal production diseases, sustainable intensification, and animal welfare which incorporate consumer priorities as well as technical assessments of farm animal welfare. Consumers and/or citizens may have concerns about intensive production systems, and whether animal production disease represent a barrier to consumer acceptance of their increased use. There is a considerable body of research focused on consumer willingness-to-pay (WTP) for improved animal welfare. It is not clear how this relates specifically to a preference for reduced animal production disease incidence in animal production systems. A systematic review and meta-analysis were conducted to establish the publics’ WTP for farm animal welfare, with a focus on production diseases which arise in intensive systems. Systematic review methodology combined with data synthesis was applied to integrate existing knowledge regarding consumer WTP for animal welfare, and reduced incidence of animal production diseases. Multiple databases were searched to identify relevant studies. A screening process, using a set of pre-determined inclusion criteria, identified 54 studies, with the strength of evidence and uncertainty for each study being assessed. A random effects meta-analysis was used to explore heterogeneity in relation to a number of factors, with a cumulative meta-analysis conducted to establish changes in WTP over time. The results indicated a small, positive WTP (0.63 standard deviations) for farm animal welfare varying in relation to a number of factors including animal type and region. Socio-demographic characteristics explained the most variation in the data. An evidence gap was highlighted in relation to reduced WTP for specific production diseases associated with the intensification of production, with only 4 of the 54 studies identified being related to this. A combination of market and government based policy solutions appears to be the best solution for improving farm animal welfare standards in the future, enabling the diverse public preferences to be taken into consideration.

    56. Using images of farmed animals in environmental advocacy: an antispeciesist, strategic visual communication proposal

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Fernández, Laura (author)
    Format:
    Online journal article
    Publication Date:
    2019-02
    Published:
    USA: SAGE Journals
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10227
    Journal Title:
    American Behavioral Scientist
    Notes:
    19 pages., Via online journal., This article discusses two main issues: the historical invisibility of the role of animal agriculture in climate change and whether it is useful to include explicit violent images or “moral shock” of farmed animals in environmental advocacy campaigns to fight against climate change and environmental devastation. The claim will be explored at two levels: ethical and strategic. According to the current literature available, it will be argued that we have sound arguments to believe that using images of farmed animal suffering (including explicit violent images and moral shocks) is both an ethical and effective approach to reach the end of speciesist oppression and to mitigate climate change.

    57. Factors influencing the information needs and information access channels of farmers: an empirical study in Guangdong, China

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Yongshan Chen (author) and Yonghe Lu (author)
    Format:
    Online journal article
    Publication Date:
    2019-01-08
    Published:
    China: SAGE Journals
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10228
    Journal Title:
    Journal of Information Science
    Notes:
    20 pages., Via online journal., Information plays an important role in meeting the quantitative and qualitative goals of agriculture in the 21st century. As an emerging economy in a developing continent, China has already made many interventions to use information technology to support agricultural development. However, information service in some rural areas is still severely limited. The overall impact of the changing information environment on the farmers’ information needs and access channels has not been fully studied. Thus, this study systematically investigates the characteristics of the information needs and channels of farmers in Guangdong, China. We have collected 4006 questionnaire samples and used correlation analysis to explore the relationships between farmers’ information needs and access channel preferences. The results indicate that individual characteristic factors, social factors and family factors have different degrees of influence on farmers’ information needs and access channel preferences. These findings can provide a reference for information construction in the rural areas of Guangdong Province and thus promote its economic development. This study can also provide useful insights for policymakers and researchers from other developing countries to formulate implementation plans to promote agricultural development.

    58. Can community-based organisations deliver adequate agricultural information to farmers? Evidence from rural resources centers in Cameroon

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kenfack Essougong, Urcil Papito (author), Fongang Fouepe, Guillaume Hensel (author), and Degrande, Ann (author)
    Format:
    Online journal article
    Publication Date:
    2018-01-30
    Published:
    USA: SAGE Journals
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10229
    Journal Title:
    Information Development
    Notes:
    12 pages., Via online journal., Rural Resources Centers (RRCs) managed by community-based organisations, where farmers come together for training and demonstration, have been an innovative extension approach in Cameroon since 2006. This paper describes information flow in RRCs and farmers’ assessment of RRCs as information sources. All the RRCs in Cameroon were studied and 29 group interviews, involving 118 producers and 7 individual interviews with RRC managers, were performed. RRCs share information with several stakeholders including farmers, research institutions, and educational and religious institutions; and interpersonal channels are commonly used. Farmers and agricultural extension workers are the most important sources of information for RRCs. Farmers rank RRCs as their second best sources of information after fellow farmers. On average, each year, RRCs organise at least 40 training sessions for about 1777 participants. The themes are mainly agroforestry (29%), marketing (20%), group dynamics (20%) and post-harvest techniques (11%). The issue of funding the activities of the RRCs needs to be addressed, they need to be better structured, and their human resources increased and strengthened.

    59. Storytelling through experiencescape: creating unique stories and extraordinary experiences in farm tourism

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Mei, Xiang Y (author), S Ha˚gensen, Ann-Margret (author), and Kristiansen, Heidi S (author)
    Format:
    Online journal article
    Publication Date:
    2018-11-28
    Published:
    Norway: SAGE Journals
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10230
    Journal Title:
    Tourism and Hospitality Research
    Notes:
    Via online journal., Creating unique stories through storytelling as a way to stage extraordinary experiences has become increasingly important in the tourism industry, particularly in experience-based activities such as farm tourism. However, limited resources and the lack of knowledge of the experiencescape suggest that many farm tourism operators struggle to integrate the experiencescape as part of storytelling. The research method chosen was an explorative study with the use of semi-structured in-depth interviews with key farm tourism operators in the Inland region in Norway. How stories and concepts are created is dependent on the resources available, the perception of authenticity, the history of the farm as well as the environment. Storytelling can be facilitated through tangible elements in the experiencescape such as the physical environment as well as intangible elements including the interaction and dynamics between the host and guest. The farmer or the person telling the story also need to possess certain skills, engagement, and interest in order to be committed to deliver the story or the concept. Essentially, the farmer becomes a part of the product and the experience.

    60. Communication at farmers’ markets: commodifying relationships, community and morality

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Garner, Benjamin (author)
    Format:
    Online journal article
    Publication Date:
    2015-07-01
    Published:
    USA: SAGE Journals
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10231
    Journal Title:
    Journal of Creative Communications
    Journal Title Details:
    10(2) : 186-198
    Notes:
    13 pages., Via online journal, Consumers are increasingly using their purchasing power to enact their politics and activism. I examine how consumption at farmers’ markets fits into this trend. The consumption of local and organic food and the number of farmers’ markets have drastically increased in recent years. This research examines the ways interpersonal relationships, community ties and morality (ethical consumption) relate to commodification at local farmers’ markets. Specifically, this research is framed through Marx’s understanding and critique of capitalism, including his concept of commodity fetishism. Using Radin’s (1996) indicia of commodification, I explore the degree to which relationships, community and morality either are commodifiable or resist commodification. Using a combination of extant literature as well as interview and observational data from a 2011–2012 market study, I discovered that relationships and community ties resist commodification but morality is commodifiable in this space. Specifically, I argue that the contingent and voluntary nature of human communication as a two-way process is one of the key reasons that interpersonal relationships and community ties resist commodification.

    61. A content analysis of antibiotic use in livestock in national U.S. newspapers

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Meyers, Courtney (author), Li, Nan (author), Irlbeck, Erica (author), and Gearhart, Sherice (author)
    Format:
    Online journal article
    Publication Date:
    2019-03
    Published:
    USA: Association for Communication Excellence
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10236
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    103(1) : 1-18
    Notes:
    18 pages., Article 6, Via online journal., The discovery of the antibiotic Aureomycin as a growth promotor for the livestock industry was viewed as revolutionary in 1950. The use of antibiotics as growth promoters in livestock, however, has been questioned by health professionals concerned with the role this use might play in the development of antibiotic resistant bacteria. As a public health issue, newspapers have covered this topic since its discovery. Media, such as newspapers, have used frames to discuss the topic over time as new discoveries have occurred, policy changes have been implemented, and food animal production has changed. The purpose of this study was to determine the frames and sources used by national U.S. newspapers when discussing the topic of antibiotic use in livestock and antibiotic resistance. A quantitative content analysis was conducted on three national U.S. newspapers from 1996 – 2017 and found three primary frames were used when discussing antibiotic use in livestock and antibiotic resistance. The content analysis also indicated that over 90% of the news articles contained a scientific source when communicating about this scientific topic. Based on the frames identified some readers are being ill-informed about this topic and could be using this information in their decision making without having all of the facts. Science communicators should prioritize the inclusion of scientific sources in their writing as they communicate about complex, controversial topics.

    62. Exploring communication tendencies of program facilitators

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kurtzo, Fawn (author), Edgar, Leslie D. (author), Edgar, Don W. (author), Graham, Donna L. (author), and Russell, Mark (author)
    Format:
    Online journal article
    Publication Date:
    2019-03
    Published:
    USA: Association for Communication Excellence
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10237
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    103(1) : 1-17
    Notes:
    pgs. 1-17; Article 3, Via online journal., Audience analysis is a critical skill to forge relationships and develop effective communications. Programs provided by the Cooperative Extension Service must be aware of external and internal audiences to provide relevant information and evoke impacts. Berlo’s (1960) Source-Message-Channel-Receiver Model of Communications guided this formative evaluation of Extension staff, and horse 4-H club volunteer leaders (program facilitators) to expose internal communication tendencies in Arkansas. Findings identified that program facilitators seek horse-related information from a variety of sources, most frequently relying on personal connections and least frequently seeking Extension sources. Program facilitators share a variety of messages and most frequently relay information about deadlines to club members. Messages about recruitment and fundraising were shared least often. Program facilitators described utilizing a variety of personal and electronic channels to share messages with the greatest frequency for in-person communications. Incoming channels were less diverse than outgoing channels and primarily featured email, which program facilitators preferred. Program facilitators are primarily female, aged in their thirties, described lifetime involvement with 4-H and the horse industry, and most frequently reported having less than five years’ experience in their current position. The ground-level perspective of facilitators’ demographics and communication tendencies was evident in results of this study. In application, practitioners must continue to actively seek relationships with audiences, remain cognizant of communication factors, and provide accurate messaging through preferred channels.

    63. Adoption of information and communication technologies (ICTs) by agricultural science and extension teachers in Abuja, Nigeria

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Olugbenga Omotayo Alabi (author)
    Format:
    Online journal article
    Publication Date:
    2016
    Published:
    USA: The American Association for Agricultural Education
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10239
    Journal Title:
    Journal of Agricultural Education
    Journal Title Details:
    57(1) : 137-149
    Notes:
    13 pages., Via online journal., This study examined adoption of Information and Communication Technologies (ICTs) by agricultural science and extension teachers in Abuja, Nigeria. Specifically, the objectives are to: identify the background and demographic characteristics of agricultural science and extension teachers in the study area; examine the factors influencing adoption of ICTs by respondents and determine the challenges or constraints militating against adoption of ICTs by respondents in the study area. Data were collected from 60 purposively selected agricultural science and extension teachers in the study area. Data were analyzed using descriptive statistics SPSS 19.0, Likert scale, t-test and Logit model. Ages, teachers’ experience, access to ICTs were significant factors influencing adoption of ICTs by respondents at 1% probability level. Teachers’ attitude, teachers’ awareness significantly influences adoption of ICTs by respondents at 5% probability level. Word processors are perceived useful in setting tests and examination question papers, while, photocopy machine was perceived ease to use to make copies of teaching materials. Access to appropriate ICTs equipment and lack of infrastructure such as irregular electricity supply are the major challenges. The study recommends easy access, awareness and use of ICTs by instructors and regular supply of electricity to improve and stimulates adoption of ICTs by respondents.

    64. Consumer attitudes towards production diseases in intensive production systems

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Clark, Beth (author), Panzone, Luca A. (author), Stewart, Gavin B. (author), Kyriazakis, Ilias (author), Niemi, Jarkko K. (author), Latvala, Terhi (author), Tranter, Richard (author), Jones, Philip (author), and Frewer, Lynn J. (author)
    Format:
    Online journal article
    Publication Date:
    2019-01-10
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10240
    Journal Title:
    PLoS ONE
    Journal Title Details:
    14(1)
    Notes:
    Many members of the public and important stakeholders operating at the upper end of the food chain, may be unfamiliar with how food is produced, including within modern animal production systems. The intensification of production is becoming increasingly common in modern farming. However, intensive systems are particularly susceptible to production diseases, with potentially negative consequences for farm animal welfare (FAW). Previous research has demonstrated that the public are concerned about FAW, yet there has been little research into attitudes towards production diseases, and their approval of interventions to reduce these. This research explores the public’s attitudes towards, and preferences for, FAW interventions in five European countries (Finland, Germany, Poland, Spain and the UK). An online survey was conducted for broilers (n = 789), layers (n = 790) and pigs (n = 751). Data were analysed by means of Kruskal-Wallis ANOVA, exploratory factor analysis and structural equation modelling. The results suggest that the public have concerns regarding intensive production systems, in relation to FAW, naturalness and the use of antibiotics. The most preferred interventions were the most “proactive” interventions, namely improved housing and hygiene measures. The least preferred interventions were medicine-based, which raised humane animal care and food safety concerns amongst respondents. The results highlighted the influence of the identified concerns, perceived risks and benefits on attitudes and subsequent behavioural intention, and the importance of supply chain stakeholders addressing these concerns in the subsequent communications with the public.

    65. Are agriculture and nutrition policies and practice coherent? Stakeholder evidence from Afghanistan

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Poole, Nigel (author), Echavez, Chona (author), and Rowland, Dominic (author)
    Format:
    Online journal article
    Publication Date:
    2018-12
    Published:
    Springer Netherlands
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10241
    Journal Title:
    Food Security
    Journal Title Details:
    10(6) : 1577–1601
    Notes:
    Online ISSN: 1876-4525 Print ISSN: 1876-4517, Via online journal., Despite recent improvements in the national average, stunting levels in Afghanistan exceed 70% in some Provinces. Agriculture serves as the main source of livelihood for over half of the population and has the potential to be a strong driver of a reduction in under-nutrition. This article reports research conducted through interviews with stakeholders in agriculture and nutrition in the capital, Kabul, and four provinces of Afghanistan, to gain a better understanding of the institutional and political factors surrounding policy making and the nutrition-sensitivity of agriculture. Semi-structured interviews were conducted with a total of 46 stakeholders from central government and four provinces, including staff from international organizations, NGOs and universities. We found evidence of interdisciplinary communication at the central level and within Provinces, but little evidence of vertical coordination in policy formulation and implementation between the centre and Provinces. Policy formulation and decision making were largely sectoral, top-down, and poorly contextualised. The weaknesses identified in policy formulation, focus, knowledge management, and human and financial resources inhibit the orientation of national agricultural development strategies towards nutrition-sensitivity. Integrating agriculture and nutrition policies requires explicit leadership from the centre. However, effectiveness of a food-based approach to reducing nutrition insecurity will depend on decentralising policy ownership to the regions and provinces through stronger subnational governance. Security and humanitarian considerations point to the need to manage and integrate in a deliberate way the acute humanitarian care and long-term development needs, of which malnutrition is just one element.

    66. Can governments promote homestead gardening at scale? Evidence from Ethiopia

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hirvonen, Kalle (author) and Headey, Derek (author)
    Format:
    Online journal article
    Publication Date:
    2018-12
    Published:
    Science Direct
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10242
    Journal Title:
    Global Food Security
    Journal Title Details:
    19 : 40-47
    Notes:
    Low intake of fruits and vegetables is a major cause of micronutrient deficiencies in the developing world. Since the 1980s, various non-governmental organizations have promoted homestead gardening (HG) programs, first in Asia, but now increasingly in Africa. Longstanding concerns with HG programs are: (1) they lack scalability, particularly for governments; (2) they only work in areas with/without good access to markets; and (3) they are only suitable for more water-abundant ecologies. We assess these concerns by analyzing a large and novel survey on the adoption of a nationwide HG program implemented by the Ethiopian government. We find that better market access encourages HG adoption; so too does greater public promotion of HGs, but only in more water-abundant ecologies. © 2018 The Authors

    67. Between words: a generational discussion about farming knowledge sources

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Wójcik, Marcin (author), Jeziorska-Biel, Pamela (author), and Czapiewski, Konrad (author)
    Format:
    Online journal article
    Publication Date:
    2019-03-09
    Published:
    Poland: Science Direct
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10245
    Journal Title:
    Journal of Rural Studies
    Journal Title Details:
    67: 130-141
    Notes:
    12 pages., Via online journal., This article is concerned with the shaping of agricultural knowledge among farmers, in the context of the rapid changes Polish agriculture has been subject to since the time of the country's EU accession. The theoretical underpinnings of this work have been described in terms of the significant notional categories, i.e. knowledge, knowledge-cultures and sources of knowledge. The research made use of the joint interviews method. Interviews were run with representatives of different generations in 10 farming families in central Poland. The main research objective was to determine sources of farming knowledge among farmers. The use of joint interviews allowed for the identification of sources of knowledge of different kinds. These reflect a division into farmers' closer and more distant surroundings, i.e. to the family and neighbours on the one hand, and to institutions and media on the other. Knowledge acquisition among farmers is in fact found to be a complex process, reflecting socialisation in a multi-generation environment of family and neighbours, on the one hand, and the impact of the institutional and legal system, on the other. In a general sense, this corresponds to the well-known division of sources of knowledge into the tacit and the explicit, with the acquisition of tacit (i.e. informal) knowledge not meeting with any more major obstacles thanks to proximity in a sense that may be cultural (i.e. the agriculture itself), family-related (and in fact multi-generation) and spatial (physical proximity in a given locality). Microsocial conditioning thus plays a major role in the shaping of this source of knowledge. However, the most important factor distinguishing contemporary cultures as regards knowledge on farming is the capacity to adapt to conditions set by the institutions supporting the latter's development. Formal knowledge flowing into farming families from their institutional surroundings requires growing adaptability and preparation if a succession of innovations are to be taken on board. The multi-source nature of knowledge and the achievement of some kind of balance in this respect actually poses a major challenge for the future functioning of family farms as cultural microsystems.

    68. Intergenerational environmental communication: child influence on parent environmental and behavior

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Straub, Crista L. (author) and Leahy, Jessica E. (author)
    Format:
    Online journal article
    Publication Date:
    2017-09-07
    Published:
    USA: American Society of Agronomy
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10249
    Journal Title:
    Natural Sciences Education
    Journal Title Details:
    46(1) : 1-9
    Notes:
    9 pages., Via online journal., Intergenerational environmental communication (IGEC) was examined using pre- and post-survey research after child participation in a groundwater environmental education (EE) program. The EE program increased child knowledge, but did not significantly increase parent knowledge. There was also a significant difference between perceived levels of environmental communication (EC) between child and parent, with parents indicating higher levels of EC than their children. Participants reporting low EC levels had significantly less interest in, concern for, or knowledge about environmental issues. Several key factors initiated IGEC between children and their parents, including saving household money by changing environmental behaviors, exposure to media sources that reported environmental news, and school activities such as homework related to environmental issues. Environmental educators should be cautious when implementing EE programs, as additional considerations are essential to determine what influence, if any, child participants have beyond the classroom. Continued research is needed to increase EC between children and their parents with the hope of improving intergenerational approaches to environmental issues.

    69. Preference for local food as a matter of helping behaviour: Insights from Norway

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Skallerud, Kåre (author) and Wien, Anders H. (author)
    Format:
    Online journal article
    Publication Date:
    2019-03-02
    Published:
    Norway: Science Direct
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10250
    Journal Title:
    Journal of Rural Studies
    Journal Title Details:
    (67) : 79-88
    Notes:
    10 pages., Via online journal., Consumption of local food is a fast-growing trend supported by local food advocates and governments. This trend has also captured the interest of researchers. The present study draws from the foundational principles of the theoretical perspective of helping behaviour with a view to enhancing the understanding of why people buy local food. This article tests a conceptual framework with proposed relationships between helping behaviour constructs and local food-buying behaviour within a Norwegian context. Local food consumers in Troms County are surveyed, and the results indicate that empathic concern and social concern influence their attitude towards, and preference for, local food. Local patriotism influences the preference for local food even if such consumers evaluate it as being of lower quality and less desirable than other food products. This study is among the first to examine local food-buying behaviour through the lens of prosocial helping behaviour theory. The recommendations for local food producers and local food advocates regarding appealing to consumers’ prosocial helping behaviour propose communication strategies emphasizing the difficulties that local food producers face, portraying local food producers as people deserving of help against national competition and imports, and depicting them as being as loyal to the local community as the local food consumers are.

    70. Consumer satisfaction in alternative food networks (AFNs): evidence from Northern Italy

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Carzedda, Matteo (author), Marangon, Francesco (author), Nassivera, Federico (author), and Troiano, Stefania (author)
    Format:
    Online journal article
    Publication Date:
    2018-11
    Published:
    Italy: Science Direct
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10252
    Journal Title:
    Journal of Rural Studies
    Journal Title Details:
    (64) : 73-79
    Notes:
    7 pages., Via online journal, The emergence of Alternative Food Networks (AFNs) has drawn the attention of researchers from various fields, who try to understand and explain these new phenomena. The purpose of this paper is to explore how personal attitude and product quality perception influence relative satisfaction over participation in AFNs, therefore contributing to the literature on socially conscious consumerism. Structural Equation Modeling is used to investigate the determinants of consumers' attitudes towards AFNs, its influence on perceived quality of food products, and their relative influence over satisfaction with participation in AFNs. A survey was conducted among 210 AFN participants. The results from this study suggest that consumers' attitude towards AFNs directly influences the perceived quality of food products; moreover, the analysis confirms the relationship between these two elements and overall satisfaction with participation in AFNs. Finally, the research provides suggestions on how to improve consumers’ involvement and mainstream AFNs.

    71. An analysis of the growth in environmental labelling and information schemes

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gruère, Guillaume P. (author)
    Format:
    Online journal article
    Publication Date:
    2015-03
    Published:
    France: Springer
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10253
    Journal Title:
    Journal of Consumer Policy
    Journal Title Details:
    38(1) : 1–18
    Notes:
    18 pages., Via online journal, This paper provides an analysis of the growth in environmental and labelling schemes (ELIS), using a dataset of 544 schemes introduced between 1970 and 2012 covering 197 countries. General trends drawn from this dataset and an examination of relevant trademarks support a rapid but slowing increase in the number of ELIS. The analysis also shows both the diversity and unequal growth of ELIS according to different characteristics, such as communication means, channels, scope, and the standards on which they are based. The analysis further outlines the dual nature of the evolution of ELIS over time, driven by the combination of an increase in the number of “traditional” ELIS, such as single-issue environmental seals, and the emergence of more recently introduced types of ELIS, including environmental footprints. This combination highlights the tension between increased competition among similar ELIS and the emergence of new schemes potentially less exposed to direct competition but facing larger entry challenges.

    72. Environmentally sustainable meat consumption: an analysis of the Norwegian public debate

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hårvik Austgulen, Marthe (author)
    Format:
    Online journal article
    Publication Date:
    2014-03
    Published:
    Norway: Springer
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10254
    Journal Title:
    Journal of Consumer Policy
    Journal Title Details:
    37(1) : 45–66
    Notes:
    22 pages., Via online journal, Private consumption is increasingly being blamed for resource depletion and environmental degradation, and the discourse of ascribing environmental responsibility to the individual consumer has become a part of mainstream policy-making. Measures aimed at promoting consumers' voluntary engagement through sustainable consumption now constitute an important part of public sustainability strategies. Nevertheless, the actual progress made in changing people's consumption patterns in a more sustainable direction has been modest. Based on a quantitative and a qualitative content analysis of articles on environmentally sustainable consumption of meat published in five national and regional newspapers in Norway between 2000 and 2010, it is argued in this article that an important reason for the lack of both political and consumer engagement in the issue can be attributed to a discursive confusion that arises from a simultaneous existence of mainly two clashing discourses on what is actually environmentally sustainable consumption of meat. One that is focusing on the environmentally malign aspects of consumption and production of (especially) red meat, and another that is focusing on the environmentally benign aspects of production and consumption of red meat. The findings imply that the lack of consensus on the character of the problem constitutes a major barrier for the opportunity to change people's consumption patterns in a more environmentally sustainable direction through the use of voluntary measures.

    73. The effects of telephone infrastructure on farmers' agricultural outputs in China

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Rahman, Mohammad Mafizur (author) and Mamun, Shamsul Arifeen Khan (author)
    Format:
    Online journal article
    Publication Date:
    2017-12
    Published:
    USA: Science Direct
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10256
    Journal Title:
    Information Economics and Policy
    Journal Title Details:
    41 : 88-95
    Notes:
    8 pages., Via online journal, This paper examines the effect of farmers' access to communication technologies (CTs) on farmers' agricultural output at the aggregate level in the People's Republic of China (P.R. China) based on panel data. The paper uses a dynamic Cobb–Douglas aggregate production function and the generalized method of moments (GMM) as estimation techniques to estimate the parameters of interests. The research findings are: the estimated effects (measured by elasticity) of teledensity on the provincial level agricultural output have been positive and statistically significant both in the short and long runs. In the long-run, the size of the effect is substantial: from 0.94 to 1.06. This implies that the agriculture sector of the P. R. China has some potentials to derive benefit from the use of CTs like telephone. Hence, the Chinese government should consider policy support to expand communication infrastructure for the farmers

    74. Which communication channels shape normative perceptions about buying local food? An application of social exposure

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Witzling, Laura (author), Shaw, Bret (author), and Trechter, David (author)
    Format:
    Online journal article
    Publication Date:
    2019-02-22
    Published:
    USA: Springer
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10273
    Journal Title:
    Agriculture and Human Values
    Journal Title Details:
    36(3): 443–454
    Notes:
    12 pages., via online journal, We examined how information from multiple communication channels can inform social norms about local food purchasing. The concept of social exposure was used as a guide. Social exposure articulates how information in social, symbolic, and physical environments contributes to normative perceptions. Data was collected from a sample in Wisconsin. Results indicated that information from communication channels representing symbolic, social, and physical environments all contributed to normative perceptions. We also found that for individuals who frequent farmers’ markets, information from some communication channels was relatively less strongly associated with injunctive norms. It may be that when first-hand, experiential information is available to inform norms, individuals rely less on information available through other communication channels. Future work might further explore how farmers’ markets foster information sharing in communities, as such information may contribute to normative perceptions.

    75. Evolution of Internet of Things (IoT) and its significant impact in the field of precision agriculture

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Khanna, Abhishek (author) and Kaur, Sanmeet (author)
    Format:
    Online journal article
    Publication Date:
    2019-02
    Published:
    India: Elsevier
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10290
    Journal Title:
    Computers and Electronics in Agriculture
    Journal Title Details:
    157 : 218-231
    Notes:
    14 pages., Via online journal., During recent years, one of the most familiar name scaling new heights and creating a benchmark is Internet of Things (IoT). It is indeed the future of communication that has transformed Things (Objects) of the real world into smarter devices. The functional aspect of IoT is to unite every object of the world in such a manner that humans have the ability to control them via Internet. Furthermore, these objects also provide regular as well as timely updates on their current status to its end user. Although IoT concepts were proposed a couple of years ago, it may not be incorrect to quote that this term has become a benchmark for establishing communication among objects. In context to the present standings of IoT, identification of the most prominent applications in the field of IoT have been highlighted and a comprehensive review has been done specifically in the field of Precision Agriculture. This article evaluates contributions made by various researchers and academicians over the past few years. Furthermore, existing challenges faced while performing agricultural activities have been highlighted along with future research directions to equip novel researchers of this domain to assess the current standings of IoT and to further improve upon them with more inspiring and innovative ideas.

    76. A state-of-the-art review on facilitating sustainable agriculture through green fertilizer technology adoption: Assessing farmers behavior

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Nadia Adnan (author), Shahrina Md Nordin (author), Mohamad Ariff Bahruddin (author), and Ahmad Hussen Tareq (author)
    Format:
    Online journal article
    Publication Date:
    2019-04
    Published:
    International: Science Direct
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10291
    Journal Title:
    Trends in Food Science & Technology
    Journal Title Details:
    86 : 439-452
    Notes:
    14 pages., Via online journal., Green technology is the means of improving towards the rising environmental concern. The implication of green fertilizer technology (GFT) is the need for the modern development of environmentally friendly technology, also to increase the production level among all the agriculture crops. It is especially needed for paddy production, as it has always been considered as an important commodity because it is the main staple food for the nation. Paddy production in Malaysia using GFT allows for sustainable development and boosts the yield. Nevertheless, the adoption rate of GFT is unsatisfactory in most of the developing countries, including in Malaysia. The fact that the cost of production is considerably higher results in low-level perception regarding the adoption of GFT. Hence, the integration of communication and technology factors could become one of the main elements for the further development of the paddy sector in Malaysia. The overall objective of this research study will identify the factors that determine paddy farmer's adoption decision on GFT in Malaysia. To do so, a literature review was compiled on the topic of agriculture innovation-based adoption decision theories such as Diffusion of innovation (DOI), Theory of reasoned action (TRA), Theory of Planned Behavior (TPB) and Technology acceptance model (TAM) and communication channels to study paddy farmers' adoption decision of GFT. The results of the review revealed that this framework highlights adoption as an intricate behavior, interweaving aspects such as communication channels, socio-psychological and innovation attribute considerations. The conceptual framework illuminates the decision towards adoption as a self-motivated process, assumes a composite interaction among groups of variables coming from two different theories. The combination of DOI, TRA, TPB, TAM and communication channels overcome some limitations that arise when the only theory is used to examine the adoption decision among paddy farmers in Malaysia. Correspondingly, there has been limited empirical research done on the decision of adoption toward GFT use among paddy farmers in Malaysia.

    77. GeoFarmer: a monitoring and feedback system for agricultural development projects

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Eitzinger, Anton (author), Cock, James (author), Atzmanstorfer, Karl (author), Binder, Claudia R. (author), Läderach, Peter (author), Bonilla-Findji, Osana (author), Bartlin, Mona (author), Mwongera, Caroline (author), Zurita, Leo (author), and Jarvis, Andy (author)
    Format:
    Online journal article
    Publication Date:
    2019-03
    Published:
    Germany: Elsevier
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10292
    Journal Title:
    Computers and Electronics in Agriculture
    Journal Title Details:
    158 : 109-121
    Notes:
    13 pages., Via online journal., Farmers can manage their crops and farms better if they can communicate their experiences, both positive and negative, with each other and with experts. Digital agriculture using internet communication technology (ICT) may facilitate the sharing of experiences between farmers themselves and with experts and others interested in agriculture. ICT approaches in agriculture are, however, still out of the reach of many farmers. The reasons are lack of connectivity, missing capacity building and poor usability of ICT applications. We decided to tackle this problem through cost-effective, easy to use ICT approaches, based on infrastructure and services currently available to small-scale producers in developing areas. Working through a participatory design approach, we developed and tested a novel technology. GeoFarmer provides near real-time, two-way data flows that support processes of co-innovation in agricultural development projects. It can be used as a cost-effective ICT-based platform to monitor agricultural production systems with interactive feedback between the users, within pre-defined geographical domains. We tested GeoFarmer in four geographic domains associated with ongoing agricultural development projects in East and West Africa and Latin America. We demonstrate that GeoFarmer is a cost-effective means of providing and sharing opportune indicators of on-farm performance. It is a potentially useful tool that farmers and agricultural practitioners can use to manage their crops and farms better, reduce risk, increase productivity and improve their livelihoods.

    78. Towards sustainable consumption: Keys to communication for improving trust in organic foods

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Vega-Zamora, Manuela (author), Torres-Ruiz, Francisco Jose (author), and Parras-Rosa, Manuel (author)
    Format:
    Online journal article
    Publication Date:
    2019-04
    Published:
    Spain: Science Direct
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10293
    Journal Title:
    Journal of Cleaner Production
    Journal Title Details:
    216 : 511-519
    Notes:
    9 pages., Via online journal., Lack of trust is thought to be one of the most significant barriers to the consumption of organic foods, which is an important dimension of sustainable behaviour. Building trust in organic foods is the central objective of this paper. Based on information processing models focusing on what message to transmit and how, and on the premise that to improve trust, two different dimensions (functionality and authenticity) must be managed simultaneously, this paper analyzes the comparative effectiveness of different combinations of message arguments, forms of appeal and sources on consumer trust. To this end, an experiment was designed with a total of 800 participants, in which 36 different treatments were tested. The results show strong interactions between the three variables considered and suggest that the most effective combinations for building trust are: the health argument put across by an expert, the authenticity argument transmitted by a producers’ union, the elitist argument made by an expert and lastly, the social argument transmitted by a public authority, using an emotional form of appeal in all four cases. These results serve to complete the previous literature on the subject, in which communication activities are recommended but the questions of what to say, how to say it and who should say it are not specifically addressed.

    79. Are we there yet? Toward an agricultural communications academic organization

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Irlbeck, Erica (author) and Buck, Emily B. (author)
    Format:
    Online journal article
    Publication Date:
    2017
    Published:
    USA: Association for Communication Excellence
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10294
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    101(3) : 1-7
    Notes:
    7 pages, Via online journal., As agricultural communications has grown and evolved since its origins more than 100 years ago, the future directions of the discipline related to teaching, research, and as a professional organization are discussed with a challenge to the members of the profession to be engaged in future discussions and decisions.

    80. Knowledge communication and non-communication in the water governance of the Saemangeum area, South Korea

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    KoUn Kim (author), HaeRan Shin (author), Miseon Kim (author), and Chuyoun Chang (author)
    Format:
    Online journal article
    Publication Date:
    2017-07-10
    Published:
    South Korea: Science Direct
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10295
    Journal Title:
    Journal of Cleaner Production
    Journal Title Details:
    156 : 796-804
    Notes:
    9 pages., Via online journal., This paper looks at how knowledge has been communicated within a multi-layered water governance structure in order to manage non-point source (NPS) pollution in South Korea. Since 28,300 ha of wetlands were reclaimed in Saemangeum, on the western side of the country, in 2006, the artificial lake created has suffered from chronic pollution. For the purposes of integrated water management, a water governance structure was formed linking organisations ranging from local to national scales. Despite institutional efforts to implement integrated water management and a governance approach, knowledge of NPS pollution and its management was produced and communicated among certain stakeholders only, such as policy and technical experts. In-depth interview and archival analysis of this research attempt to explain why and how the loss of knowledge communication occurred in this context. The first result of this research illustrates that, while knowledge communication has been smooth at the national and provincial layers, it has not taken place efficiently through to the local layer. When it comes to local farmers and governmental organisations and experts in particular, knowledge nodes have not functioned. Second, the research suggests that non-communication of knowledge has been mobilised as a professional strategy. Actors at the local layer have prioritized their professional interests and intentionally avoided knowledge communication with other department or ministries. Local and community actors have chosen not to provide farmers information. We conclude by discussing policy implications for knowledge communication and inclusive water governance.

    81. Understanding barriers and opportunities for adoption of conservation practices on rented farmland in the US

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ranjan, Pranay (author), Wardroppe, Chloe B. (author), Eanes, Francis R. (author), Reddy, Sheila M. W. (author), Harden, Seth C. (author), Masuda, Yuta J. (author), and Prokopy, Linda S. (author)
    Format:
    Online journal article
    Publication Date:
    2019-01
    Published:
    USA: Science Direct
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: D10297
    Journal Title:
    Land Use Policy
    Journal Title Details:
    80 : 214-223
    Notes:
    10 pages., Via online journal., Agricultural conservation programs often focus on farm operators when promoting conservation practices. However, much of U.S. farmland is owned by landowners not directly involved in farm operations. Rental arrangements on these lands can dis-incentivize the adoption of conservation practices that could improve soil health, water quality, and land values. To date, agricultural conservation policy has largely ignored the role of non-operating landowners (NOLs) and rental arrangements. We help improve the evidence-base for policy by identifying barriers to adoption of conservation practices on rented farmlands. Analysis of forty interviews with NOLs, operators, farm managers and university extension personnel in Iowa, Illinois, and Indiana revealed five categories of barriers: cash rent lease terms, rental market dynamics, information deficits/asymmetries, cognitive/interpersonal, and financial motivations. Some barriers, such as risk aversion and farm aesthetics were expressed by both NOLs and operators, while other barriers, such as status quo bias and annual renewal of leases were only expressed by NOLs and operators, respectively. To overcome barriers to conservation, interviewees recommended improving communication between NOLs and operators and modifying cash rent lease terms in order to build in flexibility for equitable sharing of risks and rewards. Agricultural conservation programs could readily apply these results—possibly working with intermediaries (e.g., farm managers, lawyers)—to offer communication and lease tools and assistance to NOLS and operators. Future research should evaluate the efficacy of these conservation interventions and how intermediaries affect the balance of power between NOLs and operators.

    82. Understanding labour exploitation in the Spanish agricultural sector using an agent based approach

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Chesney, Thomas (author), Evans, Keith (author), Gold, Stefan (author), and Trautrims, Alexander (author)
    Format:
    Online journal article
    Publication Date:
    2019-03
    Published:
    Spain: Science Direct
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: D10298
    Journal Title:
    Journal of Cleaner Production
    Journal Title Details:
    214 : 696-704
    Notes:
    9 pages., Via online journal., Using an agent-based model we explore the model of slavery in modern business developed by Crane (2013). Taking the Spanish agricultural sector—specifically the area of Campo de Dalías in Almería where much of Europe's vegetables are grown—as a case, we find that labour exploitation flourishes in communities of like-minded companies that do not care about mainstream norms. We confirm which socio-economic aspects of labour demand/supply lead to slavery, while challenging the assumption that markets which are dominated by few employers are more prone to exploiting workers. We find that, regarding isolation and connectedness of employers, cluster effects and intense inter-employer communication are particularly effective drivers of underpayment if the cluster is homogenous in terms of wage level and if it is isolated from law-abiding employers. This means that employers tend to confirm and reinforce each other in their illegal behaviour, thus creating enclaves in which non-standard norms prevail and worker exploitation is regarded as legitimate. On the other hand, we see that breaking the isolation of employees among each other only increases pay levels if there are law-abiding employers, pointing to the potentially beneficial role social business and entrepreneurs, state-owned companies, or public entrepreneurs could play for transforming labour conditions of entire markets.

    83. Exploring the uses and gratifications of agricultural blog readers

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Meyers, Courtney (author), Gracey, Kate (author), Irlbeck, Erica (author), and Akers, Cindy (author)
    Format:
    Online journal article
    Publication Date:
    2015
    Published:
    USA: Association for Communication Excellence
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: D10299
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    99(4) : 1-13
    Notes:
    13 pages., Via online journal., Blogs are a type of social media that present a unique opportunity to provide information to a large audience without the constraints of traditional media’s gatekeeping barriers. Within agriculture, several studies have examined agricultural blogs but not from the perspective of blog readers. Therefore, the purpose of this study was to describe the uses and gratifications of agricultural blog readers. This study used a descriptive survey research design and online questionnaire to assess agricultural blog readers’ demographics, Internet and blog use, attitudes toward agriculture, and motivations for reading blogs. Findings indicated most respondents had direct experience in agriculture and were supportive of the industry. The strongest motivations for accessing agricultural blogs were to find out what other people think about important issues or events and to find alternatives not covered by traditional news sources. Blogs proved to be a useful source of information, but more should be done to expand reach beyond those in the industry. Additional research is needed to more fully describe agricultural blog readers’ uses and gratifications.

    84. Farmers’ perceptions regarding the use of information and communication technology (ICT) in Khyber Pakhtunkhwa, Northern Pakistan

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Aldosari, Fahad (author), Al Shunaifi, Mohamed Saleh (author), Ullah, Muhammad Amjad (author), Muddassir, Muhammad (author), and Noor, Mehmood Ali (author)
    Format:
    Online journal article
    Publication Date:
    2019-04
    Published:
    Saudi Arabia: Science Direct
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: D10318
    Journal Title:
    Journal of the Saudi Society of Agricultural Sciences
    Journal Title Details:
    18(2) : 211-217
    Notes:
    7 pages., Via online journal., Like many developing countries, agriculture is seen as the vehicle for development also in Pakistan. Our study was aimed to identify the perceptions of farmer community towards the electronic media and relationship between different demographic characteristics of respondents with the use of electronic communication of TV and radio, in Khyber Pakhtunkhwa (KPK), a province of Pakistan. Random sampling technique was used for selecting 183 respondents. Data were analyzed with descriptive statistics and Chi-square. Results revealed that maximum respondents were agreed that mobile and internet can be a useful source of agricultural information and only 1.6 and 5.5% of the respondents were strongly disagreed about information means, respectively. A maximum number of the respondents were undecided about “agricultural helpline can be a useful source of agricultural information”, only 14.2% of the respondents were strongly agreed with this statement. A highly significant relationship was found between age of respondents and application of information received through radio and TV. On the other side, education of the respondents had a highly significant relationship with the application of information received through radio only. Farming experience of the respondents had no significant relationship with the application of information received through TV and radio. Results suggested that extension personnel should motivate and educate the farming community about the use of electronic media (TV, radio, helpline, internet, mobile) for advanced information about agriculture production techniques.

    85. What characteristics define participants of Michigan’s healthy food incentive program?

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Parks, Courtney A. (author), Jaskiewicz, Lara J. (author), Dombrowski, Rachael D. (author), Frick, Hollyanne E. (author), Hortman, Sarah B. (author), Trumbull, Elissa (author), Hesterman, Oran B. (author), and Yaroch, Amy L. (author)
    Format:
    Online journal article
    Publication Date:
    2018-04-27
    Published:
    USA: SAGE Journals
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 11 Document Number: D10342
    Journal Title:
    Journal of Planning Education and Research
    Notes:
    7 pages., Via online journal., To characterize participants of a statewide healthy food incentive program in terms of shopping behaviors, surveys were collected at farmers markets (N = 436) and grocery stores (N = 131). Farmers market and grocery store respondents were mostly forty-five to fifty-four years old (21 percent to 24 percent) and female (72 to 82 percent). Grocery store respondents were more diverse. Farmers market participants were more likely to be female (p = .011), not have children (p = .006), and traveled further compared to grocery store participants. As healthy food incentive programs expand, participant characteristics should inform tailored outreach to expand to diverse populations to have a greater public health impact.

    86. Seeing is not always believing: crop loss and climate change perceptions among farm advisors

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Niles, Meredith T. (author), Wiener, Sarah (author), Schattman, Rachel E. (author), Roesch-McNally, Gabrielle (author), and Reyes, Julian (author)
    Format:
    Online journal article
    Publication Date:
    2019-03-26
    Published:
    USA: IOP Publishing Ltd.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10345
    Journal Title:
    Environmental Research Letters
    Journal Title Details:
    14(4)
    Notes:
    11 pages., Via online journal article., As climate change is expected to significantly affect agricultural systems globally, agricultural farm advisors have been increasingly recognized as an important resource in helping farmers address these challenges. While there have been many studies exploring the climate change belief and risk perceptions as well as behaviors of both farmers and agricultural farm advisors, there are very few studies that have explored how these perceptions relate to actual climate impacts in agriculture. Here we couple survey data from United States Department of Agriculture farm service employees (n = 6, 514) with historical crop loss data across the United States to explore the relationship of actual climate-related crop losses on farm to farm advisor perceptions of climate change and future farmer needs. Using structural equation modelling we find that among farm advisors that work directly with farms on disaster and crop loss issues, there is a significant positive relationship between crop loss and perceived weather variability changes, while across all farm advisors crop loss is associated with reduced likelihood to believe in anthropogenic climate change. Further, we find that weather variability perceptions are the most consistently and highly correlated with farm advisors' perceptions about the need for farm adaptation and future farmer needs. These results suggest that seeing crop loss may not lead to climate change belief, but may drive weather variability perceptions, which in turn affect farm adaptation perceptions. This lends further evidence to the debate over terminology in climate change communication and outreach, suggesting that weather variability may be the most salient among agricultural advisors.

    87. Converging free and open source software tools for knowledge sharing in smallholder agricultural communities in Sri Lanka

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Jayathailake, Chandana (author), Jayasinghe-Mudalige, Udith (author), Perera, Rohana (author), Gow, Gordon (author), and Waidyanatha, Nuwan (author)
    Format:
    Online journal article
    Publication Date:
    2017
    Published:
    Italy: Italian Agency for Development Cooperation
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10351
    Journal Title:
    Journal of Agriculture and Environment for International Development
    Journal Title Details:
    111(2) : 351-359
    Notes:
    9 pages., Via online journal., In a world where the notion of ‘sharing of knowledge’ has been gained much prominence in the recent past, the importance of information and communications technologies (ICTs) to promote sustainable agriculture, especially when combined with mobile and open source software technologies is discussed critically. On this rationale, this study was carried out to explore the applicability of the concept of converging ‘Free and Open Source Software (FOSS)’ to promote sustainable knowledge sharing amongst the agricultural communities in Sri Lanka. A multi-stage community consultative process with a set of designated officials (“Sponsors”) and a series of semi-structured questionnaire survey with a cross section of smallholder agriculture farmers (n=246), were carried out in the Batticaloa, Kurunegala and Puttalam districts to gather the baseline data. This was followed by a number of field experiments (“Campaigns”) with the farmers (n=340) from same geographical areas. The two FOSS, namely: (1) “FrontlineSMS” for ‘Text Messaging’ and (2) “FreedomFone” for ‘Interactive Voice Responses’, were applied to evaluate the effectiveness of knowledge sharing within the farming communities. It was found that FOSS intervention increases the ‘Text messaging’ and ‘Voice Call’ usage in day-to-day agricultural communication by 26 and 8 percent, respectively. The demographic factors like age and income level of the farmers has positively influence on the knowledge sharing process. And also the ‘Mobile Telephony’ was the most extensive mode of communication within the communities. The outcome of analysis, as a whole, implies that, with a fitting mechanism in place, this approach can be promoted as a “drive for positive changes” in agriculture-based rural communities in developing countries like Sri Lanka, and those in South and East Asia with similar socio-economic and cultural perspectives.

    88. Mobile technology and food access

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Wantchekon, Leonard (author) and Riaz, Zara (author)
    Format:
    Online journal article
    Publication Date:
    2019-02-16
    Published:
    USA: Science Direct
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10352
    Journal Title:
    World Development
    Journal Title Details:
    117 : 344-356
    Notes:
    13 pages., Via online journal., Access to food is a basic pillar of human development. It is therefore unsurprising that it features so centrally on global development agendas and that a robust, interdisciplinary literature seeks to examine its determinants. This study focuses on the relationship between mobile technology and food access. Specifically, we ask whether mobile technology can strengthen the relationship between food access and certain social and political factors such as remittance flows and political participation. We use Afrobarometer surveys and highly disaggregated data on 2G network coverage to estimate a multilevel model testing how increased connectivity measured by mobile technology influences food access. We show that mobile phone use and higher frequency of use are significantly and positively correlated with food access, but we do not find evidence that remittances and political participation levels can explain the mechanisms linking mobile technology and food access. The study highlights that connectivity can play a powerful role in shaping food outcomes even when controlling for commonly identified impediments such as income constraints or physical isolation. These findings suggest that policies aimed at improving food access should devote attention to strengthening both communication and physical infrastructure.

    89. Forest ownership changes in Europe: State of knowledge and conceptual foundations

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Weiss, Gerhard (author), Lawrence, Anna (author), Hujala, Teppo (author), Lidestav, Gun (author), Nichiforel, Liviu (author), Nybakk, Erlend (author), Quiroga, Sonia (author), Sarvašová, Zuzana (author), Suarez, Cristina (author), and Živojinović, Ivana (author)
    Format:
    Online journal article
    Publication Date:
    2019-04-09
    Published:
    Science Direct
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10353
    Journal Title:
    Forest Policy and Economics
    Journal Title Details:
    99 : 9-20
    Notes:
    10 pages., Via online journal., Forest ownership is changing in Europe. Reasons include recent institutional changes in Eastern Europe, changing lifestyles of non-agricultural owners and afforestation. At present, there is little comparative analysis across Europe, and the implications that these changes have for forest management and for the fulfilment and redefinition of policy objectives have not been addressed systematically. This paper has been developed in the framework of a European research network on forest ownership change, based on conceptual work, literature reviews and empirical evidence from 28 European countries. It aims to provide an overview of the state of knowledge, to discuss relevant issues and provide conceptual and practical foundations for future research, forest management approaches, and policy making. In particular, it discusses possible approaches for classifying forest ownership types and understandings of “new” forest ownership. One important insight is that the division into public and private forests is not as clear as often assumed and that an additional category of semi-public (or semi-private) forms of forest ownership would be desirable. Another recommendation is that the concepts of “new forest owners” vs. “new forest owner types” should be differentiated more consciously. We observe that, in research and policy practice, the mutual relations between forest ownership structure and policies are often neglected, for instance, how policies may directly and indirectly influence ownership development, and what different ownership categories mean for the fulfilment of policy goals. Finally, we propose that better support should be provided for the development of new, adapted forest management approaches for emerging forest owner types. Forest ownership deserves greater attention in studies dealing with forest policy or forest management.

    90. ‘Communication sovereignty’ as resistance: strategies adopted by women farmers amid the agrarian crisis in India

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Dutta, Mohan J. (author) and Thaker, Jagadish (author)
    Format:
    Online journal article
    Publication Date:
    2019-02-04
    Published:
    India: Taylor & Francis
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10354
    Journal Title:
    Journal of Applied Communication Research
    Journal Title Details:
    47(1) : 24-46
    Notes:
    23 pages., Via online journal., This study draws on a culturally centered collaboration with a community of dalit women farmers in South India who were organized in a cooperative in their collective resistance against the corporatization of agriculture. Situated in the backdrop of the epidemic of farmer suicides in the region, this manuscript examines how those at the margins of global neoliberal transformations symbolically and materially make sense of and resist these transformations. The voices of the women farmers disrupt the underlying neoliberal assumptions that undergird the importation of cash crop agriculture into a subsistence and community-centered farming culture. They depict the ways in which Western cash crop agriculture disrupts community, food security, local health care systems, and the unique gender relations. Moreover, the communication advocacy work carried out by the women seeks to transform agricultural policy through material interventions as alternative practices of agriculture that challenge the hegemony of cash-based individualized agriculture.

    91. Communication, information sharing, and advisory services to raise awareness for fall armyworm detection and area-wide management by farmers

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Toepfer, Stefan (author), Kuhlmann, Ulrich (author), Kansiime, Monica (author), Onyango Owino, David (author), Tamsin, Davis (author), Cameron, Katherine (author), and Day, Roger (author)
    Format:
    Online journal article
    Publication Date:
    2019-04
    Published:
    Germany: Springer
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10360
    Journal Title:
    Journal of Plant Diseases and Protection
    Journal Title Details:
    126(2) : 103–106
    Notes:
    4 pages., Via online journal., This is an opinion paper to the perspective paper “The spread of the Fall Army Worm Spodoptera frugiperda in Africa—what should be done next?” from the “Section Plant Protection in the Tropics and Subtropics” at the 61st German Congress of Plant Protection, held at the University of Hohenheim, Germany, on 11 September 2018. It highlights the best approaches in communication, information sharing, and advisory services to raise awareness for fall armyworm detection and area-wide management by farmers.

    92. Assessing intercultural communication: testing technology tools for information sharing in multinational research teams

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ward, Wesley S. (author) and Given, Lisa M. (author)
    Format:
    Online journal article
    Publication Date:
    2019
    Published:
    USA: John Wiley & Sons Inc.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10363
    Journal Title:
    Journal of the Association for Information Science and Technology
    Journal Title Details:
    70 : 338-350
    Notes:
    13 pages., Via online journal., Agricultural research in developing countries often involves collaboration between dispersed multicultural teams of scientists from developed and developing countries. The teams use information and computing technologies (ICTs) to communicate between team members, who originate from different cultures using different languages. This paper investigates the usability and utility of a range of ICTs used for communication between team members from different cultures. The research used an intercultural heuristic evaluation tool, or I‐CHET, to evaluate nine ICTs used by Australian and Lao scientists for team communication. The evaluation showed that asynchronous ICTs (e.g., e‐mail) were preferred by non‐native English speakers, while synchronous media (e.g., audio conferencing, instant messaging, Skype) presented considerable problems between team members from different cultures. Most ICTs evaluated in the study demonstrated little consideration for non‐native English speakers and for inexperienced ICTs users. However, all evaluated ICTs demonstrated the ability to transmit information and encourage communication between information users in scientific collaborations. The I‐CHET assessment tool highlights the ongoing need for a “toolbox” of communication ICTs for research collaborations that can be adapted to suit the cultural and professional needs of multinational teams, worldwide.

    93. Effectiveness of storytelling in agricultural marketing: scale development and model evaluation

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Online journal article
    Publication Date:
    2019-03-13
    Published:
    Frontiers Media
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10365
    Journal Title:
    Frontiers in Psychology
    Journal Title Details:
    10
    Notes:
    12 pages., Article 452, Via online journal., Storytelling is a mode of communication in human interaction and is pervasive in everyday life. Storytelling in marketing is also a managerial application as a marketing strategy. Researchers of consumer psychology and marketing have devoted great efforts to developing theories and conducting empirical studies on this approach. However, in addition to narrative theories, many researchers are mainly concerned about the effect of telling a good brand story and its applications, such as advertising design and presentation. However, for those products that usually lacks branding, such as agricultural products, knowledge remains scarce about the relative impact of storytelling in marketing. Few researchers have explicitly developed a valid tool for measuring the effect of storytelling in marketing. To aid storytelling research in consumer psychology, this article conceptualized a construct of the effectiveness of storytelling in agricultural marketing and developed a measure with further validation. This scale consisted of 13 items with four subscales: narrative processing, affect, brand attitude, and purchase intention. The findings of this study supported a structural model with strong order among the four dimensions and good model fit. A discussion of the results and the theoretical and practical implications for consumer psychology and marketing practice are also addressed.

    94. Overcoming disciplinary divides in higher education: the case of agricultural economics

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ng, Desmond (author) and Litzenberg, Kerry (author)
    Format:
    Online journal article
    Publication Date:
    unknown
    Published:
    palgrave macmillan LTD
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10366
    Journal Title:
    Palgrave Communications
    Journal Title Details:
    5
    Notes:
    7 pages., Article 26, Via online journal., As global problems have become ever more complex, the production and organization of knowledge in society is increasingly based on the sharing, integration and collaboration of diverse experiences. For instance, global ‘grand challenges’, such as world hunger, poverty, climate change, and sustainability often require an interdisciplinary (ID) approach, in which integrating the insights of different disciplines provides a more comprehensive solution than can be offered by any given discipline. Universities or higher educational institutions face increasing pressures to engage in such interdisciplinary collaboration. This interdisciplinarity, however, raises particular organizational challenges to departments in higher educational institutions. In particular, while departments have been traditionally organized around a disciplinary core, interdisciplinarity has placed increasing pressures on departments, such as agricultural economics, to integrate insights from disciplines that do not advance a department’s disciplinary core. Few ID researchers have addressed the issue of how this internal conflict can be resolved in a departmental setting. Resolving this internal conflict is important to developing a greater interdisciplinarity among the disciplines of departmental units where a greater variety of disciplinary insights can be drawn upon to solve complex social problems. Here, we call for a unique organizational structure that can resolve this internal conflict. In using agricultural economics departments as a case study, we appeal to a concept of a “gatekeeper” whose role is to institute “loosely coupled” connections that can reconcile a department’s internal conflicts. This “gatekeeper” can advance the “normal science” of a department’s core and peripheral disciplines, while at the same time support a ‘common ground’ that appeals to these disciplines’ common interests. A key conclusion is that “gatekeepers” can sustain the integration of disciplinary insights necessary for the advancement of interdisciplinarity in higher educational institutions.

    95. The social influence of investment decisions: A game about the Dutch pork sector

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ambrosius, Floor H.W. (author), Hofstede, Gert Jan (author), Bokkers, Eddie A.M. (author), Bock, Bettina B. (author), and Beulens, Adrie J.M. (author)
    Format:
    Online journal article
    Publication Date:
    2019-02
    Published:
    Science Direct
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10367
    Journal Title:
    Livestock Science
    Journal Title Details:
    220 :111-122
    Notes:
    12 pages., Via online journal., Policy makers and researchers foresee four investment strategies for conventional pig farmers in contested pork production regions: (1) continue with a cost-price reduction strategy through modernisation and scale enlargement; (2) convert to an intermediate market segment with higher requirements as to animal welfare and environment than conventional; (3) convert to a niche market segment with higher requirements as to animal welfare and environment than intermediate; or (4) quit farming. For policy makers, it is interesting to gain insight in intensive livestock farmer's perceptions regarding these investments and in processes of social interaction that influence farmer decision-making and the potential diffusion of investment strategies over time (Edwards-Jones, 2006). The aim of this explorative study is to analyse the effect of social interaction on diffusion of investment strategies in capital-intensive livestock production systems with groups of Dutch pig farmers, using a simulation game. The game is designed in such a way that contextual factors do not provide a limiting factor. Furthermore, the game is constructed to stimulate interaction and to trigger imagination of participants. Our main research questions for the analysis of the results of the game sessions were: (1) ‘what are differences in diffusion of investment strategies between sessions?’, and (2) ‘to what extent does social interaction affect diffusion of investment strategies?’ A total of seven sessions were played, with 4–8 pig farmers and/or participants who were affiliated to the sector as advisor or successor. All game sessions were video- and voice- recorded, and interaction between participants was transcribed per game session. First, differences in diffusion of investment strategies between sessions were explored. Second, the causes for differences in diffusion between sessions were explored, by looking at the type of investment strategy, communication between participants, and processes of influence. Special attention was given to the influence of opinion leadership. The results of this research show that (1) only investment strategies with a financial benefit did, under influence of social interaction, result in high adoption; (2) for high adoption to occur, communication between participants was necessary; (3) opinion leaders played an essential role in high adoption of investment strategies; and (4) there was a common understanding among participants that favoured scale enlargement. The gaming methodology triggered participants to communicate their tacit knowledge, i.e. assessment criteria that are important in real-life investment decisions, and to experiment with investment strategies.

    96. Effectiveness of mKRISHI® personalised advisory on water and soil (PAWS) in dissemination of agricultural information in north-western Himalayan region

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Singh, Lakhan (author), Bishnoi, Rajesh (author), Bihari, Bankey (author), Madan, S. (author), Malik, Anil Kumar (author), Shrimali, S. S . (author), Kadam, M. D. (author), and Singh, Raman Jeet (author)
    Format:
    Online journal article
    Publication Date:
    2019-02
    Published:
    India
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10368
    Journal Title:
    Indian Journal of Agricultural Science
    Journal Title Details:
    89 (2) : 246–52
    Notes:
    7 pages., Via online journal., The effectiveness of an extension system referred to its ability to meet the fanner needs in providing the new technology which suits to their conditions and results in better production. Recently the demand for information on agricultural practices and technology among the farmers is increasing day by day but fulfilment of these demands exclusively by public agricultural extension system is limited. To address this challenge, information communication technology (ICT) has the immense role in supplementing the extension system. Among the ICT tools, mobile phone, because of its affordability, accessibility, minimum skill requirement, widespread network etc., has emerged as important tool for information and knowledge dissemination to the smallholder and marginal farmers. But it is necessary to study how effective they are in achieving the respective objectives.The present investigation was conducted to study the effectiveness of mKRISHI (R) PAWS (Personalised Advisory on Water and Soil) in Dehradun district of Uttarakhand state. An ex-post facto research design was used for this study. Total 136 messages were sent to the respondents. The data was collected from 240 beneficiary farmers of the north-western Himalayan region. The effectiveness of the mKRISHI (R) PAWS in technology advisory and delivery services were measured by developing an effectiveness index for the purpose. Results showed that 93.8% of farmers perceive that quality of information regarding the latest NRM technologies in soil and water conservation was excellent and 83.75% of the farmers felt that the information regarding the latest NRM technologies in soil and water conservation was appropriate to their condition. The study revealed that the extension services delivered by mKRISHI (R) PAWS were found to be highly effective by majority of the farmers. 34.58% fanners perceived that the mKRISHI (R) PAWS was very highly effective as a mean of getting their information needs.

    97. Crop advisers as conservation intermediaries: perceptions and policy implications for relying on nontraditional partners to increase U.S. farmers’ adoption of soil and water conservation practices

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Eanes, Francis R. (author), Singh, Ajay S. (author), Bulla, Brian R. (author), Ranjan, Pranay (author), Fales, Mary (author), Wickerham, Benjamin (author), Doran, Patrick J. (author), and Prokopy, Linda S. (author)
    Format:
    Online journal article
    Publication Date:
    2019-02
    Published:
    Elsevier
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10369
    Journal Title:
    Land Use Policy
    Journal Title Details:
    81 : 360-370
    Notes:
    11 pages., Via online journal., Federal agricultural land use policies in the United States aimed at protecting soil health and water quality typically rely on persuading individual farmers to voluntarily adopt conservation practices. An expanding body of literature suggests that private sector intermediaries, such as crop advisers, are increasingly trusted sources of information for farmers about conservation practices and thus may be persuasive actors in the conservation-adoption realm. While previous studies have explored farmers’ perceptions of crop advisers facilitating conservation practice adoption and participating in conservation programs in agricultural landscapes, little research to date has explored crop advisers’ perceptions of this role, and few agricultural land use policies have explicitly included crop advisers as conservation partners. This study fills a critical void in the literature by evaluating the Saginaw Bay Regional Conservation Partnership Program, an innovative agricultural policy that relies on crop advisers to recruit farmers into the program and assist them with the adoption of conservation practices. Through a survey and interviews with crop advisers in the Saginaw Bay watershed in Michigan, USA, we explore crop advisers’ perceptions of their role in the program and of delivering conservation information to farmers. We found that crop advisers have positive attitudes towards land/water resources and conservation practices, believe they have an important intermediary role to play in facilitating conservation practice adoption, and believe their supervisors are supportive of them promoting conservation. However, difficulties in collaboration and communication between the private and governmental sectors – resulting from perceived differences, operational differences, and territoriality – present a key barrier to crop advisers increasing their intermediary role in the promotion and implementation of federal conservation programs. Future research and policy initiatives should explore how to address public-private territoriality and whether crop advisers should be incentivized to deliver information about conservation practices and/or assist in enrolling farmers in federal conservation programs.

    98. Cooperative extension can better frame its value by emphasizing policy relationships

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gupta, Clare (author), Campbell, David (author), and Cole-Weiss, Alexandra (author)
    Format:
    Online journal article
    Publication Date:
    2019-02-01
    Published:
    USA: University of California
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10387
    Journal Title:
    California Agriculture
    Journal Title Details:
    73(1) : 11-18
    Notes:
    13 pages., Via online journal., Based on research-to-policy narratives provided by UC Cooperative Extension (UCCE) academics, we argue that current, effective Cooperative Extension (Extension) practices support a broader, more convincing account of Extension's public value than its leaders often articulate. This proposed account incorporates the familiar Extension narrative in which technical expertise and objectivity are emphasized. It also incorporates the insight, derived from our data, that Extension can achieve its greatest relevance in policy circles when it weaves together its ability to provide trustworthy technical knowledge with its capacity to influence policy dialogue, debate and practice across multiple settings and over the long term. In a policy world often marked by short-term thinking and polarization, Extension's ability to foster deliberative, context-sensitive and future-oriented policymaking is a critical contribution to society. Interview data reveals three approaches to effective policy-oriented relationship building: community-government partnership building; stakeholder-oriented experimental research; and community empowerment. Understanding these approaches can help reframe the story that we in the Extension system tell ourselves and the public about the public value we create.

    99. Farmers’ perception of water quality and risks in the Mashavera river basin, Georgia: analyzing the vulnerability of the social-ecological system through community perceptions

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Withanachchi, Sisira S. (author), Kunchulia, Ilia (author), Ghambashidze, Giorgi (author), Al Sidawi, Rami (author), Urushadze, Teo (author), and Ploeger, Angelika (author)
    Format:
    Online journal article
    Publication Date:
    2018-08-28
    Published:
    Switzerland: Multidisciplinary Digital Publishing Institute
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10388
    Journal Title:
    Sustainability
    Journal Title Details:
    10(9)
    Notes:
    26 pages., Via online journal., Competing natural resources usage that leads to dramatic land use changes can threaten the balance of a social-ecological system. When this is the case, communities are directly exposed to the negative consequences of those land use changes. The Mashavera River Basin is considered one of the hotspots of environmental pollution in Georgia. This is of importance for public health because the food production from this basin meets a substantial proportion of the country’s food demand. The farmers’ perception of the water quality and their perceived risks to the economy, health, and lifestyle reflect the status of the environmental and social conditions. The inclusion of farmers’ risk perceptions is an important stage of water quality governance that could enable active civic participation. The approach of this research study was the convergence model in the triangular design of the mixed method approach. As part of the social data, the research study was conducted with a survey of 177 households, for which agriculture was either a main or partial source of income. A few focus group discussions were also conducted. A binary logistic regression analysis was employed as the main method for the analysis. The results from the pollution load index (PLI) were used as the supportive data to verify some geospatial hypotheses. We found that aesthetic attributes (i.e., color changes observed in the river) and the source of the water contamination (i.e., mining sites) were the main predictor variables for a perceived risk to water quality, health, and livelihoods. The people who work in agriculture as the main income source had more concern about their ability to sell their agricultural products as a result of water contamination in the river, compared with people for whom agriculture is a secondary source of income or for self-consumption. Age, amount of land, years of agricultural experience, and the source of water supply for agriculture did not have a significant effect on any of the risk perception or water quality perception models. The results indicate that the health risk is perceived more strongly in areas with more heavily contaminated water compared to less polluted areas. We propose that conducting a public risk perception assessment is an ideal means to detect people’s concerns regarding water quality governance for future risk analysis in Georgia. Another recommendation of this study is an integrated model of risk assessment that combines the results from a public risk perception assessment and a technical assessment. The benefits of such an integrated assessment include finding new hazard-sensitive areas for further analysis, the possibility to cross-check data for verification, communal communication of hazardous conditions by utilizing local knowledge, and the direct participation of the community in monitoring risks.

    100. The determinants of cucumber farmers' pesticide use behavior in central Iran: implications for the pesticide use management

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Abadi, Bijan (author)
    Format:
    Online journal article
    Publication Date:
    2018-12-01
    Published:
    Science Direct
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10389
    Journal Title:
    Journal of Cleaner Production
    Journal Title Details:
    205: 1069-1081
    Notes:
    13 pages., Via online journal., The investigation of the rising use of pesticides in the Yazd City is a remarkable issue, the respective witnesses on the factors affecting the issue are lacking. For this reason, this contribution was intended to investigate the determinants of the pesticide use behavior (PUB) using the design of sequential-exploratory mixed method in central Iran. In the qualitative phase, verbal data (i.e., pesticide narratives) were collected. The heuristic units of the case study were thematically analyzed using the Atlas.ti software. The obtained results served as the data that were applied to develop the conceptual framework, including grounded concepts. By surveying 306 cucumber farmers, the proposed model was tested using the path analysis in the interface of SPSS and AMOS, indicating the model fits with the data well. The study finds that attitude towards the indigenous knowledge of the pest and disease management forecasts the PUB indirectly by the mediation of attitude, behavioral intention, and PBC. Moreover, large-scale farmers have a better understanding of the usefulness of the IPM. Furthermore, the scientific pesticide knowledge and imitation influence the PUB. Habitual behavior and avarice also have a negative impact on the PUB. In addition, trust has an indirect impact on the PUB via behavioral intention. It is necessary to take policy initiatives to enhance the efficient PUB by (1) establishing a network of indigenous knowledge relevant to the pest and disease management together with the scientific pesticide knowledge, (2) disseminating the innovations that mitigate the impact of pesticides (e.g., Biochar), (3) giving information to farmers so that they are persuaded to make money as much as they fulfill their fundamental needs, change their detrimental habits of pesticide use, and (4) raising the trust in cucumber farmers by establishing a close communication between agricultural experts and cucumber farmers and updating the technical knowledge of agricultural experts in the ground of pest and vector management as well as the use of pesticides.