Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 83 Document Number: D10838
Notes:
Online from the Center for Food Integrity, Gladstone, Missouri. 2 pages., "New research shows a significant and growing group of health-conscious consumers is confused by the mixed messages they're receiving about the 'real deal' and the substitutes entering the market."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 114 Document Number: D11002
Notes:
Online from the United Soybean Board via AgriMarketing Weekly. 2 pages., Summary of survey results reported in "Rural broadband and the American Farmer: Connectivity challenges limit agriculture's economic impact and sustainability." Findings reflected responses from more than 2,000 U.S. primary and secondary farm operators in a combination of online and mail-in surveys.
Markenson, Steve (author / Food Marketing Institute)
Format:
Research summary
Publication Date:
2020-07-01
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11751
Notes:
Food Marketing Institute, Arlington, Virginia. 3 pages., Author notes increases in online food shopping during the COVID-19 pandemic, adding that it brings higher consumer expectations for transparency, compared with in-store shopping. Summarizes results of a mid-March national consumer survey. The report found that 69% of omnichannel shoppers - those who buy both online and in-store - want more information about a product when shopping online compared to in phsical tores.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 130 Document Number: D11291
Notes:
3 pages., Online from the Center for Food Integrity, Gladstone, Missouri, USA., Summary of findings from a new study focused on "The 25 most trusted brands in America" from Morning Consult. Results showed reductions in food-related food marketers in the list, among older to younger consumer segments.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 123 Document Number: D11184
Notes:
Online via AgriMarketing Weekly. 2 pages., "A new poll reports awareness and interest in technology-driven foods but reveals the need for transparency and education to remove fears and potentially drive adoption."
Lando, Amy (author / U.S. Food and Drug Administration), Verrill, Linda (author / U.S. Food and Drug Administration), and Wu,Fanfan (author / U.S. Food and Drug Administration)
Format:
Research summary
Publication Date:
2021-03
Published:
USA: U.S. Food and Drug Administration
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12132
Notes:
Online from publisher., National probability consumer survey designed to assess consumers' awareness, knowledge, understanding, and self-reported behaviors relating to a variety of food safety and nutrition-related topics. 76 pages. This printed research summary includes only the table of contents, executive summary, key findings regarding food safety and nutrition, and methodology used.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11769
Notes:
Online from BroadbandNow, a registered trademark of Centerfield BBN LLC. 3 pages., Whereas the FCC reports that broadband is unavailable to 21.3 million Americans, BroadbandNow Research analyzed FCC Form 477 data and estimated that 42 million Americans do not have the ability to purchase broadband internet. This is an additional 6.5 percent of Americans beyond FCC estimates.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12077
Notes:
Online via AgriMarketing Weekly. 2 pages., Summary of findings from a poll conducted recently by the American Farm Bureau Federation. "The results of a new poll clearly demonstrate that the COVID-19 pandemic is having broad-ranging impacts among rural adults and farmers/farmworkers." Findings also identified main obstacles to seeking help or treatment for mental health condition, the most trusted sources for information about mental health, impressions of the importance of mental health in rural communities and the importance of reducing stigma surrounding mental health.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 166 Document Number: D11675
Notes:
2 pages., Online via AgriMarketing Weekly., Summary of research by The Sustainability Consortium of Farm Journal among more than 400 U.S. farmers in more than 40 states. The survey invited their perspectives on sharing data about their production practices with downstream supply chain organizations, such as food companies and retailers. Findings suggested that growers value data collection, the environment, and conservation agriculture practices on their farmers, but hold concerns about sharing farm data.
Ngoma, Hambulo (author), Mason-Wardell, Nichole M. (author), Samboko, Paul C. (author), and Hangoma, Peter (author)
Format:
Research summary
Publication Date:
2019
Published:
Zambia: Department of Agricultural, Food, and Resource Economics, Michigan State University, East Lansing.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 166 Document Number: D11674
Notes:
4 pages., Feed the Future Innovation Lab for Food Security Policy, Research Paper 164., Using games, researchers tested the hypothesis that innate behavioral traits such as risk and time preferences play a role in Zambia farmers' decisions about adoption of Climate-smart agriculture (CSA) practices. "Given our findings that more risk-averse individuals are less likely to adopt CSA, a practice that is intended to be risk-reducing, a key policy implication is the need for a retooling of both public and private extension services to better demonstrate and educate farmers on the risk-reducing effect of CSA practices such as conservation agriculture. Moreover, if insurance and subsidies are to be used successfully to nudge adoption, extension will need to educate farmers on the structure of and mechanisms of payouts. This is important to build trust in the incentive systems.